Business Economics with Marketing

The Business Economics with Marketing programme at the University of Dundee offers students a comprehensive understanding of the fundamental principles underpinning modern business and marketing practices. Throughout the course, students will explore key topics such as economic theory, business strategy, financial analysis, market research, consumer behavior, and digital marketing techniques. The curriculum is designed to equip graduates with both analytical skills and practical knowledge, enabling them to make informed business decisions in a competitive global marketplace. Students will engage with real-world case studies, participate in group projects, and undertake work placements to gain valuable industry experience. The programme emphasizes critical thinking, effective communication, and problem-solving abilities, preparing students for a wide range of careers in business, marketing, and consultancy sectors. Additionally, students have opportunities to specialize further through optional modules, workshops, and industry events, fostering a deeper understanding of specific areas such as international marketing, e-commerce, and strategic management. The University of Dundee’s strong links with local and international businesses provide a supportive environment for networking and professional development. The programme culminates in a final year project, allowing students to apply their knowledge to a real-world business challenge. Upon graduation, students will be well-equipped to pursue roles in marketing management, business analysis, consultancy, or to continue their studies at postgraduate level. The Business Economics with Marketing programme aims to develop confident, innovative, and adaptable graduates ready to thrive in the dynamic world of modern commerce.

The Business Economics with Marketing program at the University of Dundee offers students a comprehensive education in the core principles of economics and marketing, preparing them for a diverse range of careers in business and industry. The course combines rigorous academic theory with practical skills and real-world applications, ensuring graduates are well-equipped to understand, analyze, and influence market behaviors and economic environments. Throughout the program, students explore fundamental economic concepts such as microeconomics, macroeconomics, and international economics, gaining insights into how markets operate, how economic policies impact businesses, and how global economic trends shape industries worldwide.

In addition to economics, the program emphasizes marketing strategies, consumer behavior, branding, digital marketing, and market research. Students learn to develop marketing campaigns, analyze market data, and utilize modern digital tools to reach target audiences effectively. The curriculum integrates business management principles, financial analysis, and strategic planning to give students a solid foundation in running and managing successful organizations.

The program particularly focuses on the application of economic and marketing theories in practical scenarios, often incorporating case studies, group projects, and internships. Through these experiences, students develop crucial skills in critical thinking, problem-solving, and effective communication. The program also prepares students for postgraduate study or direct employment in fields such as marketing management, consultancy, financial analysis, and economic research.

Throughout their studies, students have access to state-of-the-art facilities and are encouraged to participate in workshops, seminars, and industry visits that deepen their understanding of current market trends and economic issues. They benefit from expert faculty with extensive professional and research experience who provide guidance and mentorship throughout the course.

Graduates of the Business Economics with Marketing program at the University of Dundee are equipped with a versatile skill set that combines analytical ability, strategic thinking, and practical marketing expertise. This enables them to adapt to the changing demands of the global business environment and pursue successful careers in private enterprise, public sectors, or as entrepreneurs. The program ultimately aims to develop innovative, responsible, and agile professionals who can contribute meaningfully to the economic growth and development of organizations and society at large.

The Business Economics with Marketing undergraduate degree program at the University of Dundee is designed to provide students with a comprehensive understanding of core economic principles combined with specialized knowledge in marketing and business practices. The program typically requires students to complete a total of 480 SCQF credit points over a duration of four years, including both compulsory and optional modules. Entry requirements generally include A-levels or equivalent qualifications, with offers often specifying grades in relevant subjects such as Mathematics, Economics, or Business Studies.

The curriculum covers fundamental topics such as microeconomics, macroeconomics, financial accounting, and quantitative methods, establishing a solid foundation in economic theory and analysis. In addition, students engage with modules focused on marketing principles, consumer behavior, digital marketing strategies, and brand management, which develop their ability to apply economic insights within marketing contexts. Throughout the program, emphasis is placed on developing analytical skills, research capabilities, and practical business understanding, preparing students for diverse careers in economic consultancy, marketing agencies, financial institutions, or corporate management.

To successfully complete the degree, students are required to pass all core modules, participate in group projects, and undertake individual research assignments. Assessments typically include written exams, coursework, presentations, and project work, designed to evaluate both theoretical knowledge and practical skills. The program may also encourage internships, industry placements, or collaborative projects with businesses to enhance employability and real-world experience.

Graduates of the Business Economics with Marketing program are equipped with skills in economic analysis, strategic thinking, and market research, enabling them to analyze market trends, interpret economic data, and develop effective marketing strategies. The program aims to foster critical thinking, communication, and teamwork abilities essential for successful careers in a competitive global economy. Overall, this degree offers a balanced combination of theoretical knowledge and practical application, aligning with the evolving needs of the modern business environment.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Tuition fees for the Business Economics with Marketing program at the University of Dundee vary depending on the student's residency status. For international students, the annual tuition fee is approximately £16,950, while for UK and EU students, it is around £9,250 per year. These fees cover a comprehensive curriculum that combines core economic principles with specialized marketing modules, ensuring students gain both theoretical knowledge and practical skills. The program's flexible structure allows students to explore a range of elective modules, which may influence the overall cost depending on the choices made.

Students can explore multiple funding options to finance their studies. The University of Dundee offers a variety of scholarships and bursaries for both domestic and international students, which can significantly reduce the financial burden. These scholarships are often merit-based, considering academic performance, leadership qualities, or specific regional backgrounds. Additionally, students are encouraged to apply for external funding sources, including government grants, sponsor programs, and private foundations, which may offer partial or full funding based on eligibility criteria.

Part-time work opportunities are available on campus and in the local community, providing students with the chance to earn income while studying. The university's dedicated employability service assists students in finding suitable part-time roles, which can cover personal expenses or contribute towards tuition fees. International students should also consider the costs associated with visas and health insurance, which are important components of the overall financing plan.

Students planning to study abroad or participate in exchanges should factor in additional costs such as travel, accommodation, and living expenses. The university recommends creating a detailed budget plan to manage these costs effectively throughout the duration of the program.

For those requiring financial aid, the university has an initial application process for scholarships and loans, often requiring proof of academic achievement and financial need. Loans and government financial schemes available to UK students can be used to cover tuition fees and living costs, with flexible repayment options after graduation. Overall, prospective students are advised to carefully assess their financial situation and explore all available funding options before commencing the program.

Business Economics with Marketing at the University of Dundee offers students a comprehensive understanding of core business principles, economic theories, and marketing strategies. The program is designed to equip students with analytical, strategic, and practical skills necessary for a successful career in the competitive business environment. Throughout the course, students explore areas such as microeconomics and macroeconomics, financial accounting, management principles, consumer behavior, digital marketing, branding, market research, and strategic planning.

The curriculum integrates theoretical knowledge with practical applications, often through case studies, group projects, and industry placements. This approach enables students to develop critical thinking, problem-solving abilities, and effective communication skills tailored to diverse business contexts. The program emphasizes understanding market dynamics, consumer behavior, and the economic factors influencing business decisions. Additionally, students gain insights into marketing tools and technologies, including digital platforms, social media marketing, and data analysis, preparing them for modern marketing roles.

Students have access to state-of-the-art facilities and resources, including dedicated learning spaces, industry-standard software, and extensive library collections. The university fosters close relationships with local and international businesses, offering opportunities for internships and networking events that enhance employability prospects upon graduation. The program also encourages entrepreneurial thinking, with modules focused on innovative business development and startup management.

Graduates of Business Economics with Marketing from the University of Dundee are well-prepared for careers in marketing management, financial analysis, consultancy, market research, and business development. Many have gone on to work in multinational corporations, marketing agencies, financial institutions, and government agencies. The program's interdisciplinary approach ensures students develop a broad skill set adaptable to various industries and roles within the global economy. The university's supportive academic staff and career services provide ongoing guidance and mentorship throughout the course, ensuring students are ready to meet the challenges of the evolving business landscape.