Business Intelligence and Business Analytics

The Master’s program in Business Intelligence and Business Analytics at Neu-Ulm University of Applied Sciences is designed to equip students with the essential skills and knowledge to excel in the rapidly evolving field of data-driven decision making. This innovative program emphasizes the integration of technical expertise with strategic business understanding, preparing graduates to transform complex data into actionable insights that support organizational success. Throughout the course of study, students will explore a wide range of topics including data analysis, predictive modeling, data visualization, and advanced analytics techniques, all within the context of real-world business environments.

The curriculum combines theoretical foundations with practical applications, enabling students to develop not only analytical skills but also a keen understanding of business processes and management principles. Key modules cover areas such as data management, statistical methods, machine learning, and information systems, fostering a comprehensive understanding of the entire analytics lifecycle. Students will learn to use industry-standard tools and platforms, ensuring they are well-prepared for the demands of modern workplaces.

A significant focus is placed on the ethical and legal considerations relevant to data handling and analysis, ensuring responsible and compliant use of information. Additionally, collaboration and interdisciplinary teamwork are emphasized through project-based coursework and case studies, reflecting the realities faced by professionals in the field. Students will have opportunities to engage in practical projects with local companies and international organizations, providing valuable insights into the application of analytics solutions across different sectors.

The program also promotes topics such as digital transformation and business intelligence strategies, equipping students to support organizations in leveraging data as a strategic asset. Graduates of this program will be capable of designing, implementing, and managing advanced analytics systems, as well as communicating complex findings clearly to stakeholders at all levels. With a strong foundation in both technology and business, alumni will be prepared for career paths in data science, business intelligence management, analytics consulting, and other related fields. Overall, the Master’s in Business Intelligence and Business Analytics at Neu-Ulm University of Applied Sciences offers a comprehensive, future-oriented education that addresses the demands of the digital economy.

Educational organisation

During the first semester at the HNU, the Master's degree programme in Business Intelligence and Business Analytics provides students with broad-ranging knowledge of corporate strategies, business intelligence, and information systems.

During the second semester at Universidad Tecnológica Nacional Mendoza in Argentina, students learn quantitative methods, analytical applications, key aspects of communication management, and the culture and history of the partner country.

At the start of the third semester, students carry out a research project that will help them write their theses during the same semester.

First semester:

Enterprise Information Systems:

• Enterprise Application and IT-Management
• Enterprise Application Engineering
• Consulting
• Information Systems Research

Business Information Management:

• Strategic Management
• Corporate Performance Management
• BI Strategy
• Data Management
• BI Platforms and Tools

Second semester:

Quantitative Methods:

• Applied Statistics
• Big Data and Social Network Analysis
• Predictive Analytics and Data Mining

Analytical Applications:

• Analytical Processes in Supply Chain Management
• Analytical Processes in CRM and Marketing

Communication Management:

• Information Visualisation
• Professional Communication

Cultural Exchange:

• Culture and History of Germany
• Culture and History of Argentina

Third semester:

Research Methods:

• Research Methods
• Applied Research Project

Research and Thesis:

• Master's Thesis
• Thesis Colloquium

Study abroad unit(s)

Participants spend the first and third semester of the programme at the Neu-Ulm University of Applied Sciences in Germany and the second semester at the Universidad Tecnológica Nacional Mendoza in Argentina.

Forms of assessment

Written exams, presentations, research papers

Course objectives

Graduates of the Master's degree programme in Business Intelligence and Business Analytics can support companies in choosing, implementing, applying, and maintaining business intelligence solutions. They act as the interface between a company's management and the IT department, providing coordination between these vital corporate organisations.

Graduates are qualified to work as business analysts, BI experts and managers. Moreover, with their broad knowledge of IT, analytics, and corporate management, they are also attractive candidates for consultancy firms.

Language requirements

Applicants must provide proof of their German and English skills.
German B1: TestDaF 3 or equivalent
English B2: TOEFL 90 (Internet-based), IELTS 6.5 or equivalent

Required DSH / TestDaF

Yes

Academic requirements

• Successfully completed Bachelor's degree (equivalent to 210 ECTS credits)
• Minimum average grade of Bachelor's degree: good (equivalent to 2.3 or better on German scale)
• Provable IT management and computer science skills obtained during undergraduate studies equivalent to at least 30 ECTS credits

Enrolment fees

71.50 EUR per semester

Costs of living

Approx. 700 EUR per month to cover personal expenses. Non-EU citizens need an additional 80 EUR per month for health insurance.

Funding opportunities within the university

All international students who have acquired their qualifications for university studies abroad and are pursuing a degree at the Neu-Ulm University of Applied Sciences (HNU) can apply for the International University Scholarship at the International Office at the beginning of the semester. The Federal State of Bavaria funds a scholarship that is awarded for one semester.

The amount awarded for scholarships depends on the funds available and the number of applicants.
http://www.hs-neu-ulm.de/en/international/how-to-join-the-hnu/degree-seeking-students/financing/

Arrival support

The International Office offers assistance in finding accommodation or German host families, opening a bank account, getting health insurance, etc.

The orientation weeks take place over the course of several weeks before the beginning of each semester.

Services and support for international students

International students at Neu-Ulm University of Applied Sciences (HNU) can turn to their peer mentors for help and get to know their surroundings on the campus tour, the city tour, or on excursions.

The International Office helps setting up language tandems and offers daily consultation hours.