Business - Marketing - Applied

Program Description:

The Bachelor of Business (Marketing) – Applied at RMIT University offers students a comprehensive education in marketing principles, strategies, and practices within a highly applied learning environment. Tailored to equip graduates with practical skills and theoretical knowledge, this program prepares students to excel in dynamic marketing roles across diverse industries. The curriculum emphasizes real-world applications through case studies, industry projects, internships, and collaborative learning, ensuring students gain valuable hands-on experience that aligns with current market demands.

Students will explore core marketing concepts such as consumer behavior, market research, digital marketing, branding, advertising, and strategic marketing management. The program also integrates essential business disciplines, including economics, finance, and management, providing a holistic understanding of how marketing functions within the broader organizational context. Emphasis is placed on developing analytical thinking, creative problem solving, and effective communication skills crucial for success in the competitive marketing environment.

Industry engagement is a cornerstone of the Applied program, with opportunities for placements and networking with industry professionals, which enhance employability and professional development. The program’s flexible structure allows students to tailor their learning experience according to their interests and career aspirations, with elective subjects spanning various marketing specializations. Equipped with practical tools, strategic insights, and a global perspective, graduates are prepared to pursue careers in areas such as digital marketing, brand management, advertising, market research, and sales.

RMIT’s facilities and resources support active learning, including access to the latest marketing technologies and software. The program also emphasizes ethical considerations, sustainability, and innovation in marketing practices, fostering responsible and forward-thinking professionals ready to meet contemporary challenges. Graduates of the Bachelor of Business (Marketing) – Applied are well-positioned to contribute effectively to organizations' marketing efforts, driving growth and engagement in a competitive global marketplace.

This program is ideal for students who are passionate about understanding consumer needs, creating impactful marketing campaigns, and leveraging digital platforms to generate value. With a focus on practical learning and industry relevance, the Bachelor of Business (Marketing) – Applied at RMIT University offers a pathway to a rewarding career in marketing and related fields, supported by a strong network of industry connections and continuous professional development opportunities.

Students and graduates of This program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society. Membership can offer you pathways to post-university qualifications and use of professional networks valuable for your career development.

• Year 1-2
• Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or at least 25 in Every other English

The Bachelor of Business (Marketing) (Applied) program at RMIT University offers a range of financial options to support students throughout their studies. Domestic students can benefit from Commonwealth Supported Places (CSP), which significantly reduce tuition fees as the government subsidizes a portion of the cost, making higher education more affordable. For those not eligible for CSP or seeking additional funding, the university provides various scholarship opportunities based on academic merit, financial need, or specific backgrounds such as indigenous status or regional residence. These scholarships can cover tuition fees, living expenses, or provide other financial assistance, and applications are typically open annually, requiring students to meet specific eligibility criteria.

International students pursuing this program are required to pay full tuition fees, which vary depending on the specific course and year of study. RMIT offers international scholarships that can offset a portion of tuition costs, awarded based on academic achievement and other criteria. Additionally, students may explore external funding options such as government loans, private scholarships, or sponsorships from organizations or industries aligned with marketing careers.

Students are encouraged to carefully consider their financial planning prior to enrollment, including the cost of living in Melbourne, which can include accommodation, transport, textbooks, and personal expenses. The university provides financial advice services and detailed fee information on their official website to assist students in understanding their obligations and available support mechanisms. Payment plans are also available for eligible students, allowing them to spread costs over manageable instalments. Ultimately, the program aims to ensure that students from diverse financial backgrounds can access quality education in marketing, with multiple funding avenues designed to minimize financial barriers and facilitate academic success.

The Bachelor of Business (Marketing) – Applied at the Royal Melbourne Institute of Technology (RMIT) is a comprehensive undergraduate program designed to equip students with practical skills and theoretical knowledge in the field of marketing within a business context. This degree emphasizes applied learning, allowing students to engage with real-world marketing challenges through industry projects, internships, and collaborative activities with business partners. The curriculum covers essential areas such as consumer behavior, digital marketing, brand management, marketing research, communications, and strategic marketing planning. Students will develop competencies in analyzing market trends, designing effective marketing strategies, and utilizing contemporary digital tools and platforms to reach target audiences.

Throughout the course, students are encouraged to enhance their communication, teamwork, and problem-solving skills, vital for successful careers in marketing. The program also focuses on ethical marketing practices and understanding global market dynamics, preparing graduates to adapt to rapidly changing industry landscapes. RMIT’s strong industry connections and emphasis on practical application ensure that graduates gain relevant experience and networking opportunities that facilitate career advancement in roles such as marketing coordinator, digital marketing specialist, brand manager, and market analyst.

The flexible structure of this degree allows students to undertake elective subjects or specializations aligned with their career interests. Collaboration with industry partners featured in projects and internships provides valuable insights into current market trends and business strategies. The program is designed for students interested in pursuing dynamic careers in marketing, with a focus on innovative, data-driven, and customer-centered approaches. The learning environment at RMIT combines state-of-the-art facilities, experienced faculty, and interactive learning methodologies to foster an engaging educational experience that bridges theory and practice seamlessly. Graduates emerge ready to contribute effectively to marketing teams, lead strategic initiatives, and drive business growth in diverse sectors both locally and internationally.