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This class prepares students for work in the international marketplace with a particular focus on careers in marketing and related areas. Students will study the most current in operation marketing concepts to comprehend customers, design goods and brand plans, and also inform decisions concerning pricing, distribution and promotion. Students will study center promotion and business subjects from the initial couple of decades. In third year, students undertake a mandatory work placement in industry. In the final year, a firm design project is aimed at joining the theoretical and work experience components of the program, and also there are chances for students to enhance their knowledge by undertaking additional advertising and marketing specialisations such as retailing and social promotion.
Students and graduates of This program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society. Membership can offer you pathways to post-university qualifications and use of professional networks valuable for your career development.
- Year 1-2
- Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or at least 25 in Every other English