Business - Marketing

The Bachelor of Business in Marketing at RMIT University is a comprehensive program designed to equip students with the essential skills and knowledge required to excel in the dynamic field of marketing. This degree provides a strong foundation in core business principles, alongside specialized modules focusing on marketing strategies, consumer behavior, digital marketing, branding, and market research. Students will develop a deep understanding of how to analyze market trends, create compelling marketing campaigns, and utilize modern digital platforms to reach target audiences effectively. The curriculum emphasizes practical learning through industry projects, internships, and case studies, enabling students to apply theoretical concepts to real-world scenarios. Throughout the program, students will enhance their critical thinking, communication, and analytical skills, preparing them for diverse roles within marketing departments or agencies. RMIT's close connections with industry partners ensure that the curriculum remains relevant and responsive to current market demands. Graduates of this program will be well-prepared for careers in brand management, digital marketing, advertising, market research, and sales. The degree also provides a solid foundation for further postgraduate studies in business or marketing disciplines. With a focus on innovation and strategic thinking, the Bachelor of Business in Marketing aims to foster future marketing leaders capable of driving business success in a competitive global marketplace. The program offers flexible study options, including on-campus and online learning environments, catering to the diverse needs of students worldwide. Students will benefit from state-of-the-art facilities, dedicated career support services, and opportunities to engage with industry professionals throughout their studies. Upon graduation, students will be confident in their ability to create, implement, and analyze marketing strategies that deliver measurable results, making them valuable assets to any organization aiming to grow their brand and market presence in an ever-evolving digital landscape.

Students and Scholars of the program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society.

• Year 12
• Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or 25 in Some other English

Tuition fees for the Bachelor of Business (Marketing) at RMIT University vary depending on the student's residency status. For international students, the annual tuition fee is approximately AUD 36,480, whereas domestic students pay significantly lower fees due to government subsidies, with costs around AUD 10,700 per year. These fees are indicative and subject to change, so prospective students are advised to consult the official RMIT website for the most current information.

In addition to tuition, students should consider other expenses such as enrollment fees, Student Services and Amenities Fees, textbooks, software, and other learning materials, which can amount to an additional AUD 2,000 to AUD 3,000 per year. Living expenses in Melbourne, including accommodation, food, transportation, and personal costs, are estimated at approximately AUD 20,000 to AUD 25,000 annually, depending on individual lifestyle choices.

RMIT offers a variety of financial aid options to support students in funding their studies. These include scholarships specifically for students enrolled in business programs, which can provide partial or full tuition fee waivers. International students might also explore scholarships, grants, or sponsorship opportunities offered by government programs or private organizations. Furthermore, students can access government loans such as the HELP (Higher Education Loan Program) scheme, which assists eligible Australian domestic students in covering tuition fees, repayable after graduation once a certain income threshold is met.

Some students choose to finance their studies through part-time work during their course, supported by Australia's student visa regulations that permit work of up to 40 hours per fortnight during academic sessions. This can help offset living expenses and reduce reliance on loans.

To plan financially, students should develop a comprehensive budget covering tuition, living costs, and personal expenses. Early application for scholarships and exploring various funding options is highly recommended to ease financial burden.

Overall, studying marketing at RMIT requires careful financial planning. International students should account for higher tuition fees and additional costs, whereas domestic students benefit from lower fees and government support schemes. Prospective students are encouraged to reach out directly to RMIT’s student services or visit the official website for detailed and updated financing options related to the Bachelor of Business (Marketing).

The Bachelor of Business (Marketing) at RMIT University is a comprehensive undergraduate program designed to equip students with the essential knowledge and practical skills required to excel in the dynamic field of marketing. This program emphasizes a strong foundation in business principles, combined with specialized coursework in marketing strategy, consumer behavior, digital marketing, branding, advertising, and market research. Students will have the opportunity to learn through a blend of theoretical instruction, real-world case studies, and hands-on projects, ensuring they are prepared to meet current industry demands.

Throughout the course, students develop critical thinking, analytical skills, and creativity, essential for crafting effective marketing campaigns and understanding consumer needs. The curriculum also covers topics such as marketing analytics, social media marketing, global marketing strategies, and ethical considerations in marketing practices, reflecting the multifaceted nature of the industry today. RMIT’s strong industry links provide students with opportunities for internships, work placements, and networking with marketing professionals, enhancing employability after graduation.

The program is designed to be flexible, with elective subjects allowing students to tailor their education toward specific interests within marketing or broader business disciplines. It also encourages innovation and entrepreneurship, enabling graduates to pursue careers as marketing managers, brand managers, digital marketing strategists, market research analysts, and advertising executives. With a focus on practical skills and industry relevance, graduates of the Bachelor of Business (Marketing) are well-equipped to enter the workforce confidently.

Furthermore, RMIT’s modern facilities, experienced faculty, and commitment to applied learning create an enriching educational environment. Students benefit from collaboration with industry through projects and case studies, preparing them for the fast-paced, ever-changing marketing landscape. After completing the program, graduates will possess a global perspective on marketing practices, critical business skills, and the agility needed to adapt to technological advancements and market trends. This degree provides a solid foundation for a successful career in marketing and a pathway to further postgraduate study in related fields.