Business - Marketing

The Bachelor of Business (Marketing) at RMIT University offers a comprehensive and dynamic curriculum designed to equip students with the essential skills and knowledge to excel in the rapidly evolving field of marketing. This program provides a strong foundation in core business principles, combined with specialized marketing modules that explore contemporary strategies, consumer behavior, digital marketing, branding, and market research. Students gain practical experience through industry projects, internships, and case studies, enabling them to apply theoretical concepts to real-world scenarios. The program emphasizes critical thinking, creativity, and strategic analysis, preparing graduates to navigate complex market environments and develop innovative marketing solutions. With a focus on digital literacy and data-driven decision-making, students are well-prepared for careers in advertising, market research, product management, and digital marketing agencies. RMIT's strong industry connections and innovative teaching approaches ensure that students are exposed to the latest trends and technologies in marketing. The program also offers opportunities for international exchanges and collaborations, broadening students' global perspective and cultural awareness. Graduates of this degree will be equipped with the skills necessary to create compelling marketing campaigns, analyze market trends, and contribute effectively to organizational success. The Bachelor of Business (Marketing) at RMIT is ideal for students passionate about understanding consumer behavior, developing strategic marketing plans, and making a significant impact in the commercial world. Upon completion, graduates will be prepared for a diverse range of roles within the marketing discipline, supported by a robust network of industry contacts and ongoing career development resources provided by RMIT University.

Students and Scholars of the program are eligible to apply for membership of the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society.

• Year 12
• Prerequisites: Units 3 & 4 - a study score of at least 30 in English (ESL) or 25 in Some other English

The Bachelor of Business in Marketing at Royal Melbourne Institute of Technology (RMIT) offers a comprehensive understanding of financial aspects related to business and marketing practices. The program provides students with essential knowledge of financial management, budgeting, and resource allocation within a marketing context. Students learn how to analyze financial reports, interpret market data, and develop strategies for effective financial decision-making. The curriculum includes modules on corporate finance, marketing finance, and financial analysis, designed to equip graduates with the skills necessary to manage marketing budgets, evaluate investments, and assess financial risks associated with marketing campaigns. RMIT emphasizes practical learning, allowing students to engage with real-world financial challenges through case studies, internships, and industry projects. This approach ensures that graduates are well-prepared to handle financial responsibilities in diverse marketing roles such as brand management, digital marketing, and advertising agencies. The program also covers topics on financial regulations and ethical considerations, fostering responsible financial practices. Regarding tuition fees, domestic students are charged according to the Australian government regulations for higher education, with costs subject to annual adjustments, while international students pay higher fees reflective of international tuition rates. Financial aid options, including scholarships and government grants, are available to eligible students, assisting in reducing the overall cost of studies. The program duration generally spans three years for full-time students, with part-time options available in some cases, potentially extending the course length. RMIT provides financial planning resources and counseling services to help students manage their educational expenses effectively. Graduates of this program are equipped with the financial expertise necessary to excel in marketing roles, contributing to organizational success through strategic financial management and analysis.

The Bachelor of Business in Marketing at the Royal Melbourne Institute of Technology (RMIT) is a comprehensive undergraduate program designed to equip students with essential knowledge and skills in the dynamic field of marketing. This program emphasizes both theoretical foundations and practical applications, ensuring graduates are well-prepared for careers in various sectors such as advertising, brand management, digital marketing, market research, and sales. The curriculum covers core areas including consumer behavior, marketing strategy, digital marketing, market analysis, and communication, alongside courses focused on data analytics, marketing ethics, and international marketing. Students also benefit from RMIT's strong industry connections, which facilitate real-world learning through internships, projects with industry partners, and guest lectures by marketing professionals. The program promotes a blend of creativity and analytical thinking, enabling students to develop innovative marketing campaigns and strategies supported by data-driven insights. Additionally, students are encouraged to engage with emerging trends like social media marketing, e-commerce, and mobile marketing, preparing them for the rapidly evolving digital landscape. The program's structure typically includes foundational courses in business principles, followed by specialized marketing courses, and culminates in a capstone project that synthesizes learning and applies it to real-world problems. RMIT offers state-of-the-art facilities including marketing labs and digital studios, and fosters a collaborative learning environment with diverse student cohorts. Graduates from this program gain not only theoretical expertise but also practical skills in communication, teamwork, and critical thinking, which are highly valued in the competitive marketing industry. The program also emphasizes ethical practices and sustainable marketing strategies, aligning with contemporary industry demands. Upon completion, students are well-positioned to pursue entry-level roles such as marketing coordinator, brand assistant, digital marketing specialist, or market researcher, or to continue their studies in related postgraduate programs. The Bachelor of Business in Marketing maintains accreditation and recognition, ensuring that graduates meet industry standards and are competitive globally. Overall, RMIT's Marketing program offers a robust foundation for a successful career in marketing, supported by a strong academic team, innovative teaching methods, and extensive industry engagement.