Communication and Public Relations

Description

European University Barcelona's Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course, students develop practical media skills and theoretical understanding of public relations and corporate communication.

This BA program provides EU Business School Barcelona students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.

Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – constantly blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt.

Duration: Six semesters/three years (Summer Fast Track option available)

Credits: 192 ECTS/140 CH

Start Dates: October, February, June, August

Locations: Barcelona, Munich, Geneva, Montreux

Teaching Language: English

Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.

Double Degrees: When studying an undergraduate degree at European University you can also obtain:

• A second bachelor’s degree from Nichols College in the U.S.A. through our Dual BBA program with Nichols College;
• A second bachelor’s degree from Shinawatra International University in Thailand through our Dual BBA program with SIU.

Internships: EU has departments on each campus to help students procure internships.

Detailed Course Facts

Application deadline Admissions on a rolling basis. Tuition fee

• EUR 4750 Semester (EEA)
• EUR 4750 Semester (Non-EEA)

For semesters one and two: 4,750 For semesters three to six; 5,750

Start date February,June,August,October 2015 Fall Semester: October 6, 2014 Spring Semester: February 2, 2015 Summer Semester 1: June 1, 2015 Summer Semester 2: August 3, 2015 Credits (ECTS) 192 ECTS

Credits: 192 ECTS/140 CH

Duration full-time 36 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Part-time, Full-time Intensity Flexible More information Go To The Course Website

Course Content

The BA in Communication & Public Relations degree is a six-semester program taught by excellent faculty with direct commercial experience. The course helps students develop practical media skills and a theoretical understanding of public relations and corporate communication.

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.

LEARNING OBJECTIVES

• Establish interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
• Sharpen communication skills through real case study analysis and problem-solving approaches.

YEAR ONE

• FIRST SEMESTER (22 CH | 30 ECTS)
  • BCO111 - Foundations of Business Management (3CH/4ECTS)
  • BCO112 - Marketing Management (3CH/4ECTS)
  • BCO113 - Writing Communication Skills (3CH/4ECTS)
  • BCO114 - Accounting I (3CH/4ECTS)
  • BCO115 - Micro Economics (3CH/4ECTS)
  • BCO116 - Elementary Calculus (2CH/3ECTS)
  • BCO117 - IT Software for Business (2CH/3ECTS)
  • BCO118 - Environmental Sustainability (2CH/3ECTS)
  • Seminars/Industrial Visits (1CH/1ECTS)
• SECOND SEMESTER (22 CH | 30 ECTS)
  • BCO121 - Ethics in Business (3CH/4ECTS)
  • BCO122 - Oral Communication Skills (3CH/4ECTS)
  • BCO123 - Accounting II (3CH/4ECTS)
  • BCO124 - Macro Economics (3CH/4ECTS)
  • BCO125 - Business Law (3CH/4ECTS)
  • BCO126 - Mathematics of Finance (2CH/3ECTS)
  • BCO127 - Applied Management Statistics (2CH/3ECTS)
  • BCO128 - Advertising, Media & Branding (2CH/3ECTS)
  • Seminars/Industrial Visits (1CH/1ECTS)

YEAR TWO

• THIRD SEMESTER (21 CH | 30 ECTS)
  • BCO211 - Strategic Marketing (3CH/4ECTS)
  • BCO212 - Business Finance I (3CH/4ECTS)
  • BCO213 - Human Resources Management (2CH/3ECTS)
  • BCO214 - Production Management (2CH/3ECTS)
  • BCO215 - Entrepreneurship & New Venture Creation (2CH/3ECTS)
  • BCO216 - Management Information Systems (2CH/3ECTS)
  • BCO217 - E-Business (2CH/3ECTS)
  • BAC211 - Fundamentals of Public Relations (2CH/3ECTS)
  • BAC212 - Interpersonal Communication (2CH/3ECTS)
  • Seminars/Industrial Visits (1CH/1ECTS)
• FOURTH SEMESTER (21 CH | 30 ECTS)
  • BCO221 - Global Economics (3CH/4ECTS)
  • BCO222 - Business Finance II (3CH/4ECTS)
  • BCO223 - Social Media Marketing (2CH/3ECTS)
  • BCO224 - Financial Markets (2CH/3ECTS)
  • BCO225 - Consumer Behavior (2CH/3ECTS)
  • BCO226 - Sales & Purchasing Management (2CH/3ECTS)
  • BAC221 - Public Relations Research (2CH/3ECTS)
  • BAC222 - Event & Conference Management (2CH/3ECTS)
  • BAC223 - Public Relations Campaigns (2CH/3ECTS)
  • Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

YEAR THREE

• FIFTH SEMESTER (21 CH | 30 ECTS)
  • BCO311 - Global Business (3CH/4ECTS)
  • BCO312 - Financial Statement Analysis (3CH/4ECTS)
  • BCO313 - Negotiation (2CH/3ECTS)
  • BCO314 - Small Business Management (2CH/3ECTS)
  • BCO315 - Corporate Finance (2CH/3ECTS)
  • BCO316 - Industrial Marketing (2CH/3ECTS)
  • BAC311 - International Public Relations (2CH/3ECTS)
  • BAC312 - Intercultural Communication (2CH/3ECTS)
  • BAC313 - Persuasion & Lobbying (2CH/3ECTS)
  • Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)
• SIXTH SEMESTER (21 CH | 30 ECTS)
  • BCO321 - Strategic Management (3CH/4ECTS)
  • BCO322 - Budgeting & Control (3CH/4ECTS)
  • BCO323 - Organizational Communication (2CH/3ECTS)
  • BCO324 - Cases in Marketing (2CH/3ECTS)
  • BAC321 - Cases in Public Relations (2CH/3ECTS)
  • BAC322 - Social, Company & State Protocol (2CH/3ECTS)
  • BAC323 - Mass Media Ethics & Legislation (2CH/3ECTS)
  • BAC324 - Innovative Electronic Communications (2CH/3ECTS)
  • BAC325 - Media Planning (2CH/3ECTS)
  • Thesis Seminar (1CH/1ECTS)
  • Final Case: Marketing (3CH/3ECTS)
  • Final Case: Communication & Public Relations (3CH/3ECTS)
  • Thesis (6CH/6ECTS)

Audience

English Language Requirements

IELTS band : 6 TOEFL paper-based test score : 550 TOEFL iBT® test : 80

To study at this university, you have to speak English. We advice you to

take an IELTS test.

Requirements

Diploma

A diploma from an accredited secondary school equivalent to:

• Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.

For non-native speakers, proven proficiency from one of the following:

• TOEFL score 213 (computer based) or 79/80 (internet based), or 550 (paper based), Institute code 0476
• IELTS score 6.0
• Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
• EU´s internal English exam

Work Experience

No work experience is required.

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Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than European University.