Communication

The Bachelor of Arts in Communication at Cape Breton University offers students a comprehensive and dynamic exploration of the fundamental principles and diverse aspects of communication in contemporary society. This program is designed to equip students with critical thinking, analytical, and practical skills necessary for effective communication across various media and contexts. Throughout their studies, students will examine how communication shapes public opinion, influences culture, and impacts social change, in addition to understanding the theoretical frameworks that underpin communication processes.

The curriculum covers a wide range of topics, including journalism, media studies, public relations, interpersonal communication, digital media, and intercultural communication. Students have the opportunity to engage in hands-on projects, including media production, writing assignments, and strategic communication campaigns, enabling them to build a versatile skill set relevant to multiple industries. Emphasis is placed on both traditional and new media platforms, preparing graduates for careers in journalism, advertising, public relations, corporate communication, broadcasting, and digital media.

Cape Breton University's approach combines academic coursework with practical applications, fostering a learning environment that encourages creativity, innovation, and ethical responsibility in communication practices. The program also emphasizes the importance of intercultural awareness and global perspectives, preparing students to operate effectively in an increasingly interconnected world. Students are encouraged to participate in internships, co-op placements, and community projects, gaining valuable real-world experience and professional connections that enhance their career readiness.

Graduates of the Communication program are well-equipped to pursue further studies or enter the workforce with confidence, possessing a robust understanding of communication theories, media literacy, and strategic communication techniques. With a strong foundation in research and critical analysis, alumni are prepared to meet the challenges of the rapidly evolving communication landscape and contribute meaningfully to society and the organizations they serve. This program is ideal for individuals passionate about media, storytelling, and information dissemination, seeking a versatile and comprehensive education that opens doors to numerous career paths in the diverse field of communication.

The Bachelor of Arts in Communication program at Cape Breton University offers students a comprehensive and dynamic education in the key principles and practices of media, journalism, public relations, and intercultural communication. Designed to prepare graduates for diverse careers in media industries, corporate communication, or public service, the program combines theoretical knowledge with practical skills essential for effective communication in a rapidly evolving global landscape. Students will explore a wide range of topics, including media history and theory, communication ethics, digital media production, advertising, and audience analysis. The curriculum emphasizes critical thinking, research methods, and creative problem-solving, enabling students to analyze communication processes and produce compelling content across various platforms. Through hands-on projects, internships, and collaborative assignments, students gain real-world experience and develop professional competencies that are highly valued by employers. The program also encourages engagement with contemporary issues such as social media influence, media literacy, and intercultural dialogue, fostering a nuanced understanding of communication in diverse contexts. Faculty members with expertise in various fields of communication guide students through interactive lectures, seminars, and workshops, ensuring a supportive learning environment. Graduates of the program will be well-equipped to pursue careers in media production, public relations, advertising, corporate communication, and community engagement, or to continue their studies in graduate programs related to communication and media studies. The Bachelor of Arts in Communication at Cape Breton University is dedicated to producing knowledgeable, ethical, and creative communicators prepared to make meaningful contributions in their professional fields and to society at large.

The Bachelor of Arts in Communication at Cape Breton University requires students to complete a total of 120 credit hours to graduate. The programme is designed to provide students with a broad understanding of communication theories, media practices, and critical analysis skills. Students must complete foundational courses in communication, media studies, and related liberal arts subjects. Core courses include Introduction to Communication, Media and Society, Media Writing, and Interpersonal Communication, which lay the groundwork for understanding the role of media and communication in contemporary society. Advanced courses explore topics such as Digital Media, Public Relations, Broadcast Media, and Communication Research Methods, allowing students to develop specialized knowledge and practical skills.

Students are also required to undertake a capstone project or thesis that demonstrates their ability to apply theoretical concepts to real-world communication challenges. Additionally, internships or cooperative education placements are encouraged to provide practical experience and industry exposure. Language proficiency requirements typically include completion of courses in English communication; however, specific prerequisites may vary depending on the applicant’s background. To graduate, students must maintain a minimum GPA as specified by the university, generally around 2.0 or higher. The programme also emphasizes the development of critical thinking, ethical considerations in media practices, and effective communication skills across multiple platforms. Elective courses offer flexibility to tailor the degree toward particular interests such as sports communication, corporate media, or social media management. Overall, the Communication programme at Cape Breton University aims to prepare students for diverse careers in media, public relations, advertising, corporate communication, and related fields by providing a comprehensive academic foundation combined with practical experience.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Bachelor of Arts in Communication at Cape Breton University offers various financing options to support students throughout their academic journey. Tuition fees are established annually and are available on the university's official website, with undergraduate international students paying approximately CAD 16,000 per year, while Canadian residents pay around CAD 6,000. In addition to tuition, students should consider expenses for books, supplies, and living costs, which can vary depending on individual circumstances.

Cape Breton University provides a range of financial aid programs, including entrance scholarships, which are awarded based on academic performance and can significantly reduce the overall cost of education for qualifying students. These scholarships are competitive and require students to meet specific academic criteria; some are renewable for subsequent years contingent upon maintaining a minimum GPA. Provincial and federal government student aid programs are also accessible, such as the Canada Student Grant and Ontario Student Assistance Program, which can provide non-repayable and loan-based financial support, respectively.

Additionally, students are encouraged to explore part-time employment opportunities on or near campus, which can help offset living expenses and provide valuable work experience. The university's career services office offers resources and guidance on securing employment, internships, and co-op placements relevant to communication studies. There are also private scholarships and external bursaries available through community organizations, industry associations, and corporations, many of which target students pursuing studies in media, communication, or related fields.

Cape Breton University has a dedicated Financial Aid and Awards Office that assists students in navigating application processes, understanding eligibility requirements, and maximizing their financial assistance options. Students are advised to submit deadlines for scholarship applications early and to provide comprehensive documentation to strengthen their applications. Payment plans and emergency bursaries are also available to help students manage unexpected financial difficulties.

Overall, financing a Communication degree at Cape Breton University involves a combination of tuition fees, scholarships, government aid programs, part-time work, and external funding sources. Prospective and current students should consult the official university website and contact the Financial Aid and Awards Office for the most current information and personalized advice regarding their financial planning and support options.

The Bachelor of Arts in Communication at Cape Breton University is designed to provide students with a comprehensive understanding of the fundamental principles and practices involved in effective communication across various media platforms. This program aims to equip students with theoretical knowledge as well as practical skills necessary for success in numerous fields such as journalism, public relations, media production, advertising, and corporate communication. The curriculum includes courses in media studies, writing and rhetoric, digital media, public speaking, intercultural communication, and media law and ethics. Emphasis is placed on critical thinking, ethical considerations, and the development of versatile communication skills suitable for diverse professional environments. The program encourages experiential learning through projects, internships, and collaboration with industry professionals, enabling students to gain real-world experience. Additionally, students have opportunities to specialize in specific areas of communication or pursue minors and electives that broaden their academic and professional perspectives. The degree prepares graduates for careers in media organizations, corporate communications departments, government agencies, non-profit organizations, and entrepreneurial ventures related to media and communication. The program also provides a foundation for further graduate studies in communication, media studies, or related fields. With small class sizes and dedicated faculty, Cape Breton University promotes an interactive and engaging learning environment where students can thrive academically and personally. Overall, the Bachelor of Arts in Communication offers a well-rounded education that combines theory, practice, and industry insights, making graduates well-equipped to adapt to the ever-changing landscape of communication and media industries.