Communication

The Bachelor of Communication at RMIT University offers students a comprehensive and versatile education designed to prepare them for a dynamic and evolving media landscape. This program equips students with essential skills in media studies, journalism, public relations, advertising, digital communication, and multimedia production. Through a blend of theoretical foundations and practical applications, the Bachelor of Communication enables graduates to effectively convey ideas, analyze media content, and adapt to technological advancements in communication platforms.

Students will engage with a diverse curriculum that covers core areas such as media literacy, storytelling techniques, strategic communication, audience analysis, and ethical considerations in media practices. The program emphasizes hands-on learning through workshops, projects, industry placements, and collaborations with media organizations, which provides valuable real-world experience and networking opportunities. Additionally, students have the flexibility to tailor their studies to align with their interests and career aspirations, selecting from various specializations including journalism, public relations, advertising, and digital media.

Graduates of the Bachelor of Communication are well-prepared for careers across a broad spectrum of industries, including media companies, government agencies, non-profit organizations, marketing firms, and corporate communications departments. The program also fosters critical thinking, creativity, and adaptive skills necessary for ongoing professional development in a rapidly changing media environment. RMIT’s commitment to innovation, industry engagement, and practical skills ensures that students graduate with a competitive edge and a strong portfolio of work. Upon completion, students are equipped not only with technical expertise but also with an understanding of the societal impacts of communication, enabling them to contribute meaningfully to media and communication fields locally and globally.

The Bachelor of Communication at RMIT University offers students a comprehensive and versatile education in the dynamic field of communication. This program is designed to equip students with the practical skills, theoretical knowledge, and critical understanding necessary to thrive in diverse communication industries. Throughout the course, students explore various aspects of communication, including media practices, journalism, strategic communication, public relations, digital media, and corporate communication. The curriculum emphasizes both traditional and emerging media channels, ensuring graduates are prepared to adapt to rapidly evolving technological landscapes.

Students will undertake a variety of modules covering key areas such as communication theory, media analysis, storytelling, content creation, media ethics, and law. The program encourages development of both verbal and visual communication skills, enabling students to craft compelling messages for different audiences and platforms. Practical training is a core component, with opportunities for internships, industry projects, and hands-on workshops that bridge academic concepts with real-world applications. This approach helps students build a professional portfolio and establish valuable industry connections.

The Bachelor of Communication also promotes critical thinking about the ethical, cultural, and social implications of media and communication practices. Students learn to analyze media content critically, recognize biases, and understand the societal impact of communication strategies. The program fosters innovation and creativity, encouraging students to develop original content and strategic communication campaigns.

Graduates of the program are well-prepared for a wide range of careers in communication industry sectors, including media organizations, public relations firms, advertising agencies, corporate communication departments, non-profit organizations, and government agencies. The degree also provides a strong foundation for further study or specialization in areas such as digital media production, journalism, or marketing.

At RMIT, the Bachelor of Communication recognizes the importance of global perspectives and multicultural understanding. The program incorporates international case studies and offers opportunities for study abroad programs, helping students develop a global outlook and intercultural skills vital in today’s interconnected world. Overall, this program aims to produce confident, competent, and ethical communication professionals ready to make an impact in various industries and contribute meaningfully to society.

• Successfully performed an Australian Bachelor degree (or equivalent overseas qualification) having a minimum GPA of 2.5 (out of 4.0)
• Or at least 3 years professional experience in public relations, corporate or strategic communication, professional communication and/or editing and publishing.

The Royal Melbourne Institute of Technology (RMIT) offers a variety of financial support options for students enrolled in the Communication program. Domestic students can access government-funded financial assistance such as FEE-HELP, a student loan scheme that subsidizes tuition fees, allowing students to defer payments until their income reaches a certain threshold. Additional government grants and scholarships are available for eligible students, including the Commonwealth Supported Place (CSP) scheme, which reduces the overall tuition cost for domestic students. RMIT also provides numerous scholarships based on academic merit, financial need, and specific criteria related to communication fields. These scholarships can significantly offset tuition fees and living expenses. International students are required to cover full tuition fees upfront or through private financial arrangements, as government aid typically is not applicable. RMIT offers payment plans, enabling students to spread tuition payments over manageable installments. For students seeking part-time work to support their studies, Melbourne's vibrant media and communications industry provides potential employment opportunities, which can help offset personal expenses. Furthermore, students are encouraged to explore external funding sources and industry sponsorships that may support their educational journey. RMIT facilitates financial counseling services to assist students in planning and managing their education-related expenses effectively. Overall, financing studies at RMIT's Communication program involves a combination of government support, scholarships, payment options, and external funding opportunities designed to make education accessible and affordable for eligible students.

The Bachelor of Communication at RMIT University is a comprehensive undergraduate program designed to equip students with a broad range of skills and knowledge in the field of communication. The program aims to prepare graduates for diverse careers in media, journalism, public relations, advertising, corporate communication, and digital media. It offers a flexible curriculum that combines theoretical foundations with practical application, ensuring students are ready to meet the demands of the evolving communication landscape.

Throughout the course, students explore key areas such as media studies, communication theory, digital storytelling, and strategic communication. The curriculum is structured to include core subjects that provide a solid understanding of the principles of communication, alongside electives that allow students to specialize in areas of particular interest. RMIT emphasizes hands-on experience, offering students opportunities to engage in real-world projects, internships, and industry placements that enhance employability and practical skills.

Students also have access to state-of-the-art facilities and resources, including recording studios, media production labs, and digital editing suites. The program encourages critical thinking, creativity, and ethical practice in communication, preparing graduates to navigate and influence the complex media environment successfully. Additionally, the university’s strong industry connections facilitate networking opportunities, guest lectures, and collaborations with leading communication firms and organizations.

The program duration is typically three years for full-time students, with options for part-time study. International students are welcomed and supported through dedicated services that assist with visa applications, accommodation, and cultural integration. Upon graduation, students receive a Bachelor of Communication degree that opens pathways to various roles within communication industries, media organizations, marketing agencies, and corporate sectors. Many graduates go on to pursue further studies or specialized certifications to advance their careers.

RMIT’s Bachelor of Communication program is recognized for its innovative approach, industry relevance, and commitment to fostering skilled communicators who can adapt to changing media and technology landscapes. The program puts a strong emphasis on producing ethically responsible professionals capable of creating impactful messages across multiple channels and platforms. As communication continues to evolve rapidly amidst technological advances, RMIT remains dedicated to providing a dynamic education that prepares students for future challenges and opportunities in the global communication industry.