StudyQA — Master: Consumer Psychology with Business

Description Contents Requirements

This Consumer Psychology with Business MA/MSc is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools which enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success.

Todays successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business.

Candidates may choose between the MA or MSc routes, ,which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.

Research/Industrial Links

The academics involved with this programme have extensive research links with external bodies and companies, which are fully utilised in ensuring that the modules are relevant to the modern work and research environment graduates will enter.

Career Prospects

The Consumer Psychology with Business MA/MSc is especially recommended to graduates who want to pursue a career in business management, marketing, market research or retail as it provides an unusual skill set that our graduates have found has strong demand amongst employers.

Qualification

MA/MSc

Duration

One year as a full time student. Also available part-time.

Entry to the Consumer Psychology with Business programme requires a 2:2 undergraduate degree.Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English. IELTS and TOEFL test scores of no less than 6.5 or 600, respectively, are usually acceptable. It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 600 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.