Corporate Communication

The Master's Programme in Corporate Communication at Aalto University offers students a comprehensive education in strategic communication, public relations, media management, and corporate brand development. Designed to prepare future communication professionals for leadership roles in various industries, the programme combines theoretical studies with practical skills to meet the evolving demands of the corporate world. Students will learn how to craft compelling messages, manage internal and external communication channels, and develop strategic plans that enhance organizational reputation and stakeholder engagement. The curriculum covers topics such as communication management, digital media strategies, crisis communication, stakeholder analysis, and communication research methods. Emphasizing a multidisciplinary approach, the programme integrates insights from business, media, and social sciences to provide a well-rounded understanding of effective corporate communication practices. Through project work, internships, and collaborations with businesses and organizations, students gain hands-on experience that prepares them for challenging roles in public relations agencies, corporations, NGOs, and governmental bodies. The programme also emphasizes innovative use of digital tools and media platforms to adapt to the rapidly changing communication landscape, equipping graduates with skills in content creation, social media management, and data-driven communication analysis. Aalto University's vibrant academic environment and strong connections with industry partners ensure that students receive relevant, up-to-date training that aligns with current market needs. Graduates of the programme are equipped to become strategic communicators and thought leaders who can influence public opinion, manage corporate reputation, and drive organizational success across diverse sectors worldwide.

The Corporate Communication Master's Programme at Aalto University is designed to equip students with the strategic skills and practical knowledge necessary to excel in the dynamic field of organizational communication. This program offers a comprehensive curriculum that combines theoretical foundations with real-world applications, preparing graduates to effectively manage communication processes within various corporate environments. Throughout the programme, students explore key areas such as corporate reputation management, internal and external communication strategies, media relations, branding, crisis communication, digital communication, and stakeholder engagement. The curriculum emphasizes the importance of ethical considerations and cultural awareness in communication practices, ensuring that graduates are capable of operating responsibly and sensitively in diverse settings.

The programme is structured to foster analytical thinking, creativity, and strategic decision-making. Students engage in case studies, group projects, and hands-on assignments, working closely with industry professionals to gain insights into current challenges and trends in corporate communication. Additionally, the programme offers opportunities for specialization in areas such as digital communication or branding, allowing students to tailor their education to their career aspirations.

Aalto University's strong links with the business community enhance the learning experience, providing students with valuable networking opportunities and access to internships and collaborations with companies. In an increasingly interconnected world, graduates of the Corporate Communication Master's Programme are well-prepared to pursue careers in corporate communication departments, public relations firms, media agencies, and consultancy firms, among other sectors. The programme also serves as a foundation for doctoral studies in communication and related fields. By combining academic rigor with practical relevance, the Master's Programme in Corporate Communication at Aalto University aims to cultivate skilled communication professionals capable of shaping and maintaining the positive image and effective communication strategies of organizations globally.

The admission group depends on the degree you are applying with. Only applicants with a lower university degree in “Economics and Business Administration” completed in a university in Finland apply in Admission Group 1. The name of the degree is kauppatieteiden kandidaatti, KTK in Finnish. All other applicants apply in Admission Group 2.

The applicants will be evaluated according to the following criteria:  

• Earlier academic performance and content of previous studies
• Motivation for studies in the programme. To demonstrate their motivation and also the ability to argue their case, the applicants will make a max. 2-minute video in English, where they discuss e.g. the following questions:
    1. Why am I applying to this particular program?
    2  Why should I be accepted?
    3. What areas in communication management are challenging today? Why?
    4. What is my own experience of research and what, for example, could be my own research focus in the Master’s Thesis?
• In addition, in Admission group 2: GMAT/GRE test score

Previous academic performance and the GMAT/GRE score (in admission group 2) are the two most important criteria.

Instructions for submitting the video: The maximum 2-minute motivation video is submitted on a usb, cd or dvd with the other application documents by mail. Applicants are responsible for ensuring that the video can be played with the most common programs such as VLC media player and Windows Media Player. It is the applicant’s responsibility to make sure that the usb/cd/dvd is properly packed so that it does not break during postal delivery.

The financing studies for the Corporate Communication master's program at Aalto University are designed to provide students with comprehensive information about the different funding options available for both Finnish and international students. The program itself does not have a specific dedicated scholarship fund, but students are encouraged to explore various internal and external funding opportunities to support their studies. Finnish students may benefit from the Finnish government’s student financial aid system, which includes study grants and loans provided by Kela, the Finnish Social Insurance Institution. Kela’s financial aid is available to eligible students enrolled in tertiary level studies in Finland, including those pursuing a Master's degree at Aalto University.

International students are generally responsible for financing their studies through personal savings, family support, or external scholarships. Aalto University provides a limited number of scholarships specifically aimed at highly talented international students. These scholarships are awarded based on academic excellence and potential, and they can significantly cover tuition fees, thereby reducing financial barriers for international students. Additionally, students can seek funding from external organizations, foundations, or government programs in their home countries that support academic mobility and international education.

Part-time work is another common method used by students to finance their studies at Aalto University, with many students taking advantage of the flexible student job market in Finland. International students are allowed to work up to 30 hours per week during academic terms, which can help contribute to living expenses but typically does not cover all costs associated with studying abroad.

Banks and financial institutions may offer student loans or credit options to help cover tuition fees and living expenses. Aalto University also provides information and guidance about financial planning and management, including budgeting tips and advice on applying for loans or financial aid. Students are advised to start planning their financing options well in advance of their studies to ensure they have sufficient funding throughout the duration of the program.

In summary, the financing studies for this program include a combination of government student aid, university scholarships, external funding opportunities, personal savings, work income, and possibly student loans. Prospective students are recommended to carefully research and apply for all relevant funding options early in the application process to secure the necessary financial support for their education at Aalto University.

The Master’s Degree Programme in Corporate Communication at Aalto University is designed to equip students with the skills and knowledge necessary to succeed in the dynamic field of organizational communication. The programme focuses on strategic communication management, corporate reputation, stakeholder engagement, and communication in various organizational contexts. Students learn to analyze and develop communication strategies that support business objectives, build and maintain corporate reputation, and foster effective internal and external communication processes. The curriculum combines theoretical understanding with practical skills, including media and crisis communication, digital communication, and ethical considerations in corporate messaging.

Throughout the programme, students engage in project work, case studies, and internships that provide real-world experience and enhance their professional capabilities. The programme emphasizes a multidisciplinary approach, integrating insights from communication sciences, business, and social sciences to prepare graduates for roles in corporate communication departments, public relations agencies, marketing firms, and other organizations.

Graduates of the programme are expected to become competent professionals capable of managing complex communication challenges, designing strategic communication plans, and leading change within organizations. The programme also aims to foster innovative thinking, digital literacy, and intercultural competence, recognizing the global and digital nature of contemporary corporate communication. Students benefit from the university’s strong links with industry partners, opportunities for international mobility, and access to a broad network of alumni and professionals. The programme is suitable for those interested in pursuing careers in communication management, corporate affairs, or public diplomacy, and prepares graduates for leadership roles within diverse organizational settings.