Corporate Communication

The Master’s Programme in Corporate Communication is a globally unique university programme that views corporate communication as a business function and combines it with international business and management.

Communication is the key ingredient of organizations, leadership, and the society as a whole. In the world that has brought communication and media to everyone’s fingertips, the Master’s Programme in Corporate Communication gives you an in-depth understanding of the dynamics of media and communication and teaches you how to manage communications strategically.

Programme overview: corporate and organizational communication

In the Corporate Communication Master’s Programme, you will get insight into a broad range of issues that help you understand the strategic role of communication in contemporary organizations, including

• leadership communication
• employee communication
• investor relations
• issues management
• change and crisis communication, and
• media management.

As you develop your professional competence in the fields of corporate communication and media management, you will learn, for example, how to

• manage international corporate communications
• manage internal and external stakeholder relations and
• participate in corporate strategy work.

Throughout the programme, you will get the opportunity to challenge yourself and develop the skills needed for a variety of multicultural and multilingual situations through many problem-based learning activities.

As a programme, we value diversity. We recruit students interested in media and communication practice from all around the world, with different backgrounds. As our student, you can have a background in e.g. management, marketing, communication or cultural studies.

The admission group depends on the degree you are applying with. Only applicants with a lower university degree in “Economics and Business Administration” completed in a university in Finland apply in Admission Group 1. The name of the degree is kauppatieteiden kandidaatti, KTK in Finnish. All other applicants apply in Admission Group 2.

The applicants will be evaluated according to the following criteria:  

• Earlier academic performance and content of previous studies
• Motivation for studies in the programme. To demonstrate their motivation and also the ability to argue their case, the applicants will make a max. 2-minute video in English, where they discuss e.g. the following questions:
    1. Why am I applying to this particular program?
    2  Why should I be accepted?
    3. What areas in communication management are challenging today? Why?
    4. What is my own experience of research and what, for example, could be my own research focus in the Master’s Thesis?
• In addition, in Admission group 2: GMAT/GRE test score

Previous academic performance and the GMAT/GRE score (in admission group 2) are the two most important criteria.

Instructions for submitting the video: The maximum 2-minute motivation video is submitted on a usb, cd or dvd with the other application documents by mail. Applicants are responsible for ensuring that the video can be played with the most common programs such as VLC media player and Windows Media Player. It is the applicant’s responsibility to make sure that the usb/cd/dvd is properly packed so that it does not break during postal delivery.