The Bachelor's degree program in E-Business at Poznan University of Economics and Business is designed to equip students with comprehensive knowledge and practical skills necessary to thrive in the dynamic and rapidly evolving digital economy. This program combines core business principles with specialized training in digital technologies, internet marketing, e-commerce strategies, and online business management. Students will gain a deep understanding of how digital platforms and electronic transactions transform traditional business models and create new opportunities in the global marketplace. The curriculum covers a wide range of topics, including digital marketing, web development, data analysis, cybersecurity, and digital innovation, enabling graduates to effectively develop and implement online business strategies. Throughout the program, students engage in practical projects, case studies, and internships to acquire real-world experience and build a professional portfolio. The program also emphasizes critical thinking, problem-solving, and entrepreneurial skills to prepare students for careers in e-commerce, digital marketing agencies, IT companies, and start-ups. Additionally, graduates will be proficient in using advanced digital tools and platforms that are vital for modern business operations. The E-Business program aims to foster adaptability and lifelong learning to ensure students remain competitive in the fast-changing digital landscape. Upon completion, students will be well-equipped to analyze market trends, develop innovative digital solutions, and contribute significantly to the digital transformation of organizations. This program prepares graduates for diverse roles such as digital marketing specialist, e-commerce manager, web analyst, or digital consultant. With a strong focus on practical application and the integration of theoretical knowledge, the E-Business bachelor's program at Poznan University of Economics and Business offers an excellent foundation for a successful career in the digital economy, enabling students to turn their ideas into impactful digital ventures and business innovations.
The E-Business program at Poznan University of Economics and Business offers a comprehensive curriculum designed to equip students with the essential knowledge and practical skills needed to succeed in the dynamic digital economy. Throughout the course of their studies, students will explore a wide range of topics including digital marketing, electronic commerce, information systems, and online business strategies. The program emphasizes the integration of theoretical foundations with real-world applications, ensuring graduates are well-prepared to meet the demands of modern enterprises operating in cyberspace.
Students will delve into the principles of e-commerce infrastructure, learning about various online platforms, payment systems, and security protocols that enable safe and efficient digital transactions. They will also study the development and management of digital marketing campaigns, harnessing social media, search engine optimization, and data analytics to optimize online presence and customer engagement. The curriculum covers the application of information technology solutions to streamline business processes, improve supply chain management, and foster innovation within organizations.
Furthermore, the program places a strong emphasis on strategic thinking and entrepreneurship in the digital environment. Students are encouraged to develop their own e-business ideas, analyze market trends, and create detailed business plans for online ventures. They gain insights into legal and ethical issues related to e-business, including data privacy, intellectual property rights, and regulatory compliance.
Practical training is a key component of the program, with opportunities for internships, project work, and collaborations with industry partners. These experiences allow students to apply theoretical concepts in real-world settings, enhance their problem-solving abilities, and build professional networks. Graduates of the E-Business program will possess the entrepreneurial mindset, technical expertise, and strategic insight needed to launch and manage successful online businesses or to assume leadership roles in digital companies.
Overall, the E-Business program at Poznan University of Economics and Business prepares students to navigate and shape the future of commerce in the digital age. They will acquire a balanced mix of technical skills, business acumen, and ethical awareness, making them valuable assets for organizations seeking to thrive in an increasingly connected world.
• signed application form;
• High School Diploma (legalized copy in English or Polish, adjusted apostille, i.e. sealed and signed by a Polish consul);
• Certificate of English language skills;
• entrance medical record;
• proof of medical suport;
• copy of passport;
• copy of visa;
• confirmation of admission and tuition fee payment.
The financing of the E-business program at the Poznan University of Economics and Business is structured to ensure accessibility and support for students pursuing this field of study. The program's funding sources include a combination of university budget allocations, government grants, tuition fees paid by students, and possible scholarships or financial aid options offered by the university. Tuition fees are set transparently and are designed to accommodate both domestic and international students, providing an inclusive approach to higher education in e-business. The university actively seeks external funding opportunities, including partnerships with industry players and European Union grants, to enhance the quality of education and invest in modern infrastructure and teaching materials. Scholarships are available based on academic achievement, financial need, or special circumstances, aiming to reduce economic barriers and encourage talented students to undertake the program. Additionally, the university may provide loan programs or financial aid packages to support students in their educational journey. The program's financing structure emphasizes sustainability and long-term development, ensuring that students receive high-quality education while maintaining affordability. The university continuously reviews its financial strategies to adapt to changes in funding policies and the economic environment, striving to maintain the program's competitiveness and excellence. Overall, the financing of the E-business program reflects the university's commitment to fostering innovation, supporting student success, and preparing graduates for a dynamic digital economy.
The E-Business studies program at Poznan University of Economics and Business is designed to prepare students for the dynamic and rapidly evolving field of electronic commerce and digital business environments. The program provides comprehensive knowledge and practical skills necessary to understand and implement online business strategies, digital marketing, e-commerce platforms, and information systems management. Students learn about the technical aspects of establishing and managing online businesses, including website development, digital payment systems, cybersecurity, and data analytics. The curriculum also emphasizes the importance of understanding consumer behavior in digital markets, regulation and legal issues related to e-commerce, and innovative approaches to online entrepreneurship.
Throughout the course, students engage with case studies and real-world projects to develop practical competencies that are essential for successful careers in digital commerce, online retail, and internet-based services. The program often incorporates modern teaching methods, including workshops, internships, and collaboration with industry partners, to enhance employability and ensure graduates are well-prepared for the digital economy. Graduates of E-Business can pursue careers as e-commerce specialists, digital marketing managers, online entrepreneurs, IT consultants, and roles within companies focusing on digital transformation initiatives. The program also offers opportunities for further specialization in areas such as digital marketing, mobile commerce, and cloud computing.
Poznan University of Economics and Business continually updates its curriculum to reflect the latest technological advances and industry trends, ensuring that students gain relevant and up-to-date knowledge. The program is conducted in English, attracting both Polish and international students interested in the global digital economy. Overall, E-Business at Poznan University of Economics and Business is aimed at cultivating innovative thinking and technical expertise to support the growth and development of digital enterprises worldwide.
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