E-business

The E-Business program at Poznan University of Economics and Business offers a comprehensive curriculum designed to equip students with the essential knowledge and skills needed to excel in the rapidly evolving digital commerce landscape. This interdisciplinary program combines principles of economics, information technology, and management to prepare graduates for effective participation in electronic business environments. Students will explore a wide range of topics, including digital marketing, e-commerce platforms, online consumer behavior, digital logistics, cybersecurity, data analytics, and the development of online business strategies. The program emphasizes practical skills by integrating case studies, internships, and project work, enabling students to apply theoretical concepts to real-world scenarios.

Throughout the course, students are encouraged to develop critical thinking and problem-solving abilities tailored to the digital economy. They will learn about the infrastructure and technologies that support e-business operations, such as cloud computing, mobile applications, and social media. The program also highlights legal and ethical considerations relevant to conducting business online, ensuring graduates understand the regulatory environment and data protection principles.

Graduates of the E-Business program will be well-prepared for careers in various sectors, including online retail, digital marketing agencies, IT companies, consultancy firms, and start-ups focused on innovative digital solutions. They will possess strong analytical skills to interpret market data, design user-centric online services, and develop effective e-business strategies. The program aims to foster entrepreneurial thinking, enabling students to identify new opportunities in the digital space and launch their own ventures if they desire.

The program is delivered by qualified faculty members with extensive experience in academia and industry, ensuring students receive the most current and relevant education. With an international perspective and a focus on practical application, the E-Business program at Poznan University of Economics and Business prepares students for a dynamic career in the digital economy, responding to the ongoing changes and innovations shaping global business practices.

Programme Content Description for E-Business at Poznan University of Economics and Business

The E-Business programme at Poznan University of Economics and Business offers students a comprehensive understanding of the digital economy, focusing on the development, implementation, and management of online commercial activities. This interdisciplinary course combines elements of economics, information technology, marketing, and management to prepare students for dynamic roles within the digital marketplace. Throughout the programme, students will explore the fundamental principles of e-business, including the design and operation of electronic commerce platforms, digital marketing strategies, and the integration of new technologies into business processes.

A core component of the curriculum emphasizes understanding the infrastructure of e-commerce, such as secure online payment systems, logistics, supply chain management, and customer relationship management in a digital environment. Students will analyze how digital transformation influences traditional business models and will develop skills in creating innovative online business solutions. The programme also includes practical modules on website development, data analytics, and digital strategy formulation, enabling students to implement effective online marketing campaigns and optimize user experience.

Participants will gain insights into legal and ethical issues related to e-business, including data protection laws, intellectual property rights, and cybersecurity measures. The programme offers opportunities for hands-on learning through case studies, group projects, and internships, fostering teamwork, problem-solving abilities, and entrepreneurial thinking.

Furthermore, the curriculum prepares students to critically evaluate emerging trends and technological advancements such as mobile commerce, social media marketing, cloud computing, and artificial intelligence applications in e-business. Graduates will be equipped with a versatile skill set that allows them to pursue careers in e-commerce management, digital marketing, IT consultancy, and entrepreneurship within the digital economy.

Overall, the E-Business programme at Poznan University of Economics and Business aims to develop experts who are capable of designing and managing innovative online business solutions, adapting to rapid technological changes, and contributing to the digital transformation of businesses in Poland and worldwide.

Education requirements:

• signed application form; • High School Diploma (legalized copy in English or Polish, adjusted apostille, i.e. sealed and signed by a Polish consul); • Certificate of English language skills; • entrance medical record; • proof of medical suport; • copy of passport; • copy of visa; • confirmation of admission and tuition fee payment.

Financing for the E-business program at Poznan University of Economics and Business is primarily covered through a combination of university-specific scholarships, government funding, and student loans available to both domestic and international students. The university offers a range of scholarship opportunities based on academic achievement, financial need, and other criteria such as extracurricular involvement and research potential. International students may also be eligible for scholarships aimed at promoting internationalization and diversity. Additionally, students can access financial aid programs provided by the Polish government or the European Union for students enrolled in higher education programs. Tuition fee information varies depending on the student’s nationality and the specific regulations applicable to the academic year; domestic students generally benefit from subsidized tuition fees, whereas international students may pay higher rates. Payment can often be made in installments, providing flexibility to students managing living expenses along with tuition. For those pursuing the E-business program, part-time employment opportunities are available both on and off-campus, allowing students to supplement their financing while gaining practical experience. The university also provides financial counseling and guidance services to help students plan their finances effectively, avoid debts, and navigate the complex landscape of funding options. Moreover, depending on the student's academic and personal circumstances, additional grants and financial support may be accessible through private organizations or external funding bodies. The university’s international cooperation programs sometimes include sponsored exchange opportunities, which can include financial support for exchange students to participate in semester or year-long stays abroad. Overall, the financing of the E-business program at Poznan University of Economics and Business is designed to ensure that students from diverse backgrounds have access to quality education, while providing various financial mechanisms to support their academic journey.

E-business at the Poznan University of Economics and Business is a forward-looking program designed to equip students with comprehensive knowledge and practical skills in the field of electronic business and digital commerce. The curriculum covers a wide range of topics including digital marketing, e-commerce technologies, online business strategies, and e-business management. Students gain an understanding of how digital transformation influences modern enterprises and learn to develop and implement online business solutions effectively. The program emphasizes the use of cutting-edge digital tools and interdisciplinary approaches to prepare graduates for dynamic careers in the digital economy.

Students are introduced to the principles of information systems, web analytics, and cybersecurity, ensuring they are capable of addressing the technical and strategic challenges of e-business. Practical coursework, project work, and case studies form an integral part of the learning process, allowing students to apply theoretical concepts to real-world scenarios. Additionally, the program fosters entrepreneurial thinking and innovation, encouraging students to develop their own digital business ideas or improve existing online business models.

Graduates of the e-business program are prepared for diverse roles in the digital sector, including e-commerce manager, digital marketing specialist, online business analyst, and e-business consultant. The university collaborates with industry partners and provides opportunities for internships and hands-on experience, enhancing employability upon graduation. The program is taught by experienced faculty members who are active in research and industry practice, ensuring students receive up-to-date education aligned with current market trends.

The program is designed to be accessible to students from various backgrounds who are interested in the digital economy and modern business practices. Courses are delivered through a combination of lectures, seminars, workshops, and online modules, providing flexible learning options. Upon completion, students earn a recognized degree that opens pathways to careers within corporations, startups, and consulting firms engaged in digital transformation initiatives. The university’s strong international orientation also offers opportunities for exchange programs and collaborations with universities worldwide, broadening students' global perspectives in e-business.