Events Marketing

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In this course you will learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events/hybrid events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You will start the course by developing a sound understanding of management principles as well as of the events industry. You will understand the strategic, finance and organisational context in which organisations operate in order to come up with events marketing solutions that satisfy the organisations marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of the discipline of marketing and the migration towards the integrated management of the marketing communications aspect of the marketing mix. As an academically driven course, you will learn to critically evaluate a range of theories and models relevant to events marketing.

The course has strong links with industry through applied case studies and practitioners guest lectures.

Placement

You will be given the opportunity to undertake a placement or an option which directly provides insight into the operation or management of event marketing. The placement will take place after the taught elements of the course are complete.

To view the course content, please visit the course profile on our website.

An Honours degree is normally required - 2:2 or above, or equivalent. Applicants are encouraged to provide details of relevant work experience. Relevant subjects:All subjects considered English Language Requirements IELTS band: 6.5 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

For fees and funding information, please visit our website.