Events and Leisure Marketing

Event and Leisure Marketing at Bournemouth University offers students a comprehensive understanding of the strategic and operational aspects of marketing within the events and leisure sectors. This programme is designed to equip aspiring professionals with the knowledge and skills necessary to plan, promote, and manage diverse events and leisure activities in a competitive global marketplace. Students will explore core marketing principles, consumer behavior, digital marketing strategies, and branding techniques tailored specifically to the dynamic context of events and leisure industries.

Throughout the course, learners will engage with real-world case studies, industry projects, and practical assessments to develop applied skills in event management, marketing communications, sponsorship, and experiential marketing. The programme emphasizes sustainability, innovation, and ethical considerations in marketing practices, ensuring graduates are prepared to meet contemporary challenges within the sector. Students will also gain an understanding of the economic, social, and cultural factors influencing leisure and events marketing, enabling them to create targeted campaigns that resonate with diverse audiences.

In addition to theoretical foundations, the programme incorporates opportunities for industry placements and networking with professionals during guest lectures and workshops, fostering essential industry connections from an early stage. The multidisciplinary approach enables students to adapt their marketing expertise to various settings, including festivals, sports events, cultural activities, hospitality, and leisure facilities. Graduates of the course will be well-positioned for careers in event management companies, leisure organizations, marketing agencies, tourism boards, and other related sectors.

Bournemouth University’s vibrant campus environment, modern facilities, and close links with industry leaders provide an ideal setting for aspiring marketing professionals. The programme prepares students not only for employment but also for further postgraduate study in marketing or related fields. With a balanced mix of academic rigour and practical experience, the Event and Leisure Marketing programme aims to develop innovative, strategic thinkers capable of transforming the future of events and leisure marketing worldwide.

The Events and Leisure Marketing program at Bournemouth University offers students a comprehensive understanding of the dynamic and evolving field of event management and leisure industry marketing. This course is designed to equip aspiring professionals with the knowledge, skills, and practical experience needed to succeed in the competitive world of events, leisure, and tourism marketing. Throughout the programme, students explore various aspects of the industry, including strategic planning, consumer behavior, branding, digital marketing, sponsorship, and sustainable practices within the leisure and events sectors.

Students will engage with a diverse curriculum that combines theoretical frameworks with real-world applications, ensuring they are well-prepared for careers in a range of settings such as event management companies, leisure organizations, tourism boards, and marketing agencies. The programme covers key topics like event planning and delivery, marketing communications, social media strategies, and the importance of experiential marketing, allowing students to develop innovative approaches to engaging audiences and clients.

Practical learning is a cornerstone of the course, with opportunities to participate in live projects, industry placements, and collaboration with professional partners. These experiences enable students to build their professional networks and gain valuable insights into current industry practices. The programme also emphasizes the importance of sustainability and ethical considerations in marketing decisions, preparing students to create responsible and impactful campaigns.

Bournemouth University’s strong industry links and focus on employability mean that graduates of the Events and Leisure Marketing degree are highly sought after by employers. The programme prepares students for a range of roles including event coordinator, marketing executive, brand manager, leisure industry consultant, and tourism promoter. The campus facilities and dedicated faculty support students throughout their academic journey, fostering an engaging and innovative learning environment.

By the end of the programme, students will have developed a robust portfolio of work demonstrating their skills, creativity, and industry knowledge. They will be capable of designing, implementing, and evaluating marketing strategies tailored to the events and leisure sectors, positioning themselves confidently in the global marketplace. Whether you aim to work in large-scale international events or local leisure initiatives, Bournemouth University’s Events and Leisure Marketing program provides the foundation and expertise to turn your ambitions into reality.

Applicants should possess a strong interest in events, leisure activities, and marketing with a passion for creating engaging experiences. A relevant academic background, such as A-levels or equivalent qualifications in subjects like Business Studies, Marketing, Hospitality, or related fields, is typically preferred. A minimum of three A-levels or equivalent qualifications are required, with at least a grade C or above in relevant subjects. Consideration may also be given to applicants with relevant work experience or a portfolio demonstrating industry engagement, creativity, or prior involvement in events or leisure activities.

Applicants must demonstrate good communication skills, both written and verbal, as well as an ability to work collaboratively in teams and independently. Analytical skills and the capacity to develop innovative marketing strategies are highly valued. A mindset oriented toward customer service and client engagement, alongside leadership potential, will strengthen applications.

For international students, proof of English language proficiency through tests such as IELTS (usually a minimum score of 6.0 overall, with no less than 5.5 in any component) or equivalent is required. Non-native English speakers should also meet the standard visa requirements.

Applicants may be asked to submit a personal statement detailing their interest in Events and Leisure Marketing, previous related experience, and their career aspirations. Additionally, some programmes might require references or interview assessments to assess motivation and suitability.

While specific entry requirements can vary slightly year by year, Bournemouth University generally values diversity in applicants and considers prior experience alongside academic qualifications. Work experience, voluntary activities, or internships within marketing, hospitality, or event management sectors can enhance applications but are not strictly mandatory. Candidates are encouraged to demonstrate their passion, creativity, and commitment to the field in their application materials. All applicants should ensure that they meet the overall entry standards and submit complete applications by the specified deadlines.

The Financing studies for the Events and Leisure Marketing program at Bournemouth University typically encompass a comprehensive overview of the various financial aspects involved in pursuing this degree. Students are encouraged to explore multiple funding sources, including university scholarships, government grants, student loans, and external funding opportunities that may be available based on regional or international eligibility. Bournemouth University provides a range of financial support options to assist students in managing tuition fees and living expenses throughout their course duration. The tuition fees are set annually and can vary for home, EU, and international students; therefore, prospective applicants are advised to consult the official university website for the most current fee information.

In addition to tuition costs, students should consider additional expenses such as accommodation, books and learning materials, travel, personal expenses, and insurance. The university offers guidance on budgeting and financial planning to help students prepare for the total cost of their studies. Some students may be eligible for part-time work opportunities available on or near campus, which can help offset living costs. Bournemouth University also participates in various loan schemes and has partnerships with financial institutions to facilitate student borrowing.

International students may need to demonstrate proof of funds to secure a visa, which typically includes tuition fees and living expenses for the duration of their stay. The university provides tailored advice and support for international students regarding financial planning and visa requirements. Moreover, students are encouraged to explore bursaries, research funding, and external scholarships specific to their country of origin.

Students are advised to start their financial planning early, thoroughly research available funding options, and consider applying for multiple sources of financial aid to reduce potential financial burdens during their studies. The university's student finance team is available to guide applicants through the application process and provide personalised assistance. Ultimately, securing adequate financing is a critical part of planning for a successful educational experience in Events and Leisure Marketing at Bournemouth University.

Events and Leisure Marketing at Bournemouth University offers students a comprehensive understanding of marketing principles applied specifically to the events and leisure industries. The programme explores the dynamic nature of these sectors, emphasizing strategic planning, consumer behavior, digital marketing, branding, and event management. Students are equipped with practical skills through real-world projects, internships, and industry placements, preparing them for careers in event promotion, leisure marketing, tourism, and hospitality sectors. The curriculum covers key topics such as marketing communications, sponsorship, stakeholder management, and the use of social media and digital platforms for engaging target audiences. This programme fosters creative thinking and entrepreneurial skills, encouraging students to develop innovative marketing campaigns for diverse leisure activities and events. Bournemouth University's strong links with industry partners provide students with networking opportunities and insights into current market trends. The programme also emphasizes sustainability and ethical considerations in marketing practices relevant to leisure and event management. Graduates of this course are well-prepared to pursue careers across a range of sectors including event management companies, leisure organizations, tourism boards, and entertainment firms. The campus facilities support this practical learning approach, featuring state-of-the-art media labs, event spaces, and marketing simulation tools. Overall, the programme aims to develop industry-ready professionals capable of leading marketing initiatives in the vibrant and evolving events and leisure sectors worldwide.