Events and Leisure Marketing

Description

This degree is a modern marketing management degree which will develop your knowledge and capability to work in a wide range of industries. These industries share the central value of experience. That experience can be relaxing, thrilling, playful, challenging, educational or simply getting away from the routine.

What will you study?

The course covers conventional marketing, but also the new forms of experiential marketing, including the significant role of events as a marketing tool for engaging audiences. There is a whole unit dedicated to designing and executing a live event as part of a team. In the final year there is an extensive choice of options, which will allow you to personalise your degree to your area of interest.

At the heart of marketing is the philosophy of the ‘customer focused management process’ and students will and do have a sound underpinning in management principles and practices which makes this a very transportable degree into a range of management positions.

Detailed Course Facts

• EUR 10600 Year (EEA)
• EUR 14750 Year (International)

For 2014 entry:

• UK/EU students: £9,000
• International (non-EU) students: £12,500
• Channel Island full-time students: £9,000

• English

Course Content

To view the course content, please visit the course profile on our website.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

240 to 280 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: DMM.

Required subjects:
All subjects considered

Work Experience

No work experience is required.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Bournemouth University.

Funding

For fees and funding information, please visit our website.