General Management — Luxury Marketing

The Master of Global Business with a specialization in Luxury Marketing at York University offers a comprehensive and innovative program designed to equip students with the skills and knowledge necessary to excel in the highly competitive and dynamic luxury industry. This program combines core business principles with specialized coursework in luxury branding, consumer behavior, digital marketing, and global market strategies, providing a unique blend of theoretical foundations and practical applications. Students will engage with industry leaders through guest lectures, workshops, and live projects, gaining valuable insights into market trends, innovation, and ethical considerations within the luxury sector. The curriculum emphasizes strategic thinking, creativity, and leadership, preparing graduates to manage luxury brands across diverse international markets effectively. In addition to classroom learning, students will participate in case studies, internships, and networking events, fostering connections with professionals and organizations involved in the luxury goods industry. The program also focuses on developing advanced analytical and communication skills, ensuring graduates can craft compelling marketing campaigns and understand consumer needs at a sophisticated level. Delivered by experienced faculty with extensive industry experience, the program emphasizes experiential learning and global perspectives, reflecting the international scope of the luxury market. Graduates of this program will be well-positioned for careers in luxury brand management, marketing communications, retail management, and strategic consultancy, among other roles within the luxury industry. The Master of Global Business in Luxury Marketing at York University is ideal for students passionate about design, branding, and international business, seeking to make an impact in one of the most glamorous and fastest-growing sectors worldwide.

Courses:

* Luxury Marketing

* Retail Strategy

* Marketing Planning and Strategy

* Brand Strategy

* Innovation and Design

* The Fashion Industry: Creativity and Business

* Doing Business in Italy: Luxury, Retail and Branding

The Bachelor of Arts in General Management — Luxury Marketing at York University requires students to complete a comprehensive curriculum designed to prepare them for leadership roles in the luxury marketing sector. The program typically includes a mix of core business courses, specialized marketing modules, and courses focused on the luxury industry. Students are expected to undertake fundamental courses such as introduction to management, marketing principles, financial accounting, and business ethics to build a solid foundation in business practices.

In addition to these, the program emphasizes courses dedicated to luxury brand management, consumer behavior in high-end markets, branding strategies, and digital marketing for luxury products. Practical components such as case studies, internships, and project-based assessments are integral parts of the program, enabling students to apply theoretical knowledge in real-world contexts and develop critical thinking skills. The program also encourages interdisciplinary learning, with coursework that explores cultural, economic, and social factors influencing the luxury market globally.

To graduate, students must earn a minimum number of credits, typically around 120 to 130 semester hours, including major-specific courses, electives, and general education requirements. Admission prerequisites may include a high school diploma or equivalent, along with meeting specific academic standards. The program may also recommend or require proficiency in additional languages given the international nature of luxury markets.

Students are advised to complete prerequisites early and maintain a strong academic record throughout their studies. Participation in industry seminars, networking events, and study abroad opportunities is highly encouraged to gain insights into global luxury markets and foster professional connections. Overall, the program aims to equip graduates with strategic, marketing, and managerial skills tailored to the luxury sector, preparing them for roles in marketing management, brand development, and luxury retail management across diverse international markets.

Awards range from partial tuition to full tuition and fees. All applicants (domestic and international) are considered for merit-based scholarships. No additional materials are required to be considered. Scholarship decisions are made at the time of admission and are included in your official mailed admission letter. All scholarship decisions are final.

The General Management – Luxury Marketing program at York University is designed to equip students with a comprehensive understanding of luxury brand management and marketing strategies within the global luxury industry. This program combines core principles of general management with specialized knowledge in luxury marketing, allowing students to develop a nuanced perspective on how to position, promote, and manage luxury brands across diverse markets. The curriculum emphasizes the importance of brand image, customer experience, and exclusivity in luxury marketing, integrating theoretical frameworks with practical applications. Students gain insights into consumer behavior, brand storytelling, digital marketing, and retail management specific to high-end products and services. The program fosters skills in strategic planning, leadership, and innovation, preparing graduates to excel in various roles within the luxury sector, such as brand managers, marketing directors, and consultancy professionals. Throughout their studies, students have opportunities for experiential learning through case studies, internships, and collaborations with industry partners, ensuring they acquire real-world skills and an understanding of current trends in luxury marketing. York University’s location and connections provide valuable networking opportunities with industry leaders and access to a vibrant, multicultural environment conducive to study and professional growth. The program aims to develop students’ critical thinking, creativity, and ethical considerations essential in managing luxury brands sustainably and responsibly in today's competitive marketplace. Overall, the General Management – Luxury Marketing program at York University prepares graduates to navigate the dynamic landscape of luxury branding, combining business acumen with a specialized focus on the unique needs and expectations of luxury consumers worldwide.