Business Administration European and Asian Management

Study mode:On campus Study type:Full-time Languages: English
Local:$ 16.4 k / Year(s) Foreign:$ 16.4 k / Year(s) Deadline: Oct 1, 2025
StudyQA ranking:15624 Duration:3 years

Photos of university / #hsb.hochschulebremen

The Bachelor of Arts in Business Administration with a specialization in European and Asian Management at the University of Applied Sciences Bremen is designed to provide students with a comprehensive understanding of international business practices, intercultural competencies, and strategic management skills within the context of European and Asian markets. The program aims to prepare graduates for effective management roles in global companies, international organizations, and entrepreneurial ventures that operate across Europe and Asia. Throughout the course of study, students will engage with a diverse curriculum covering core business disciplines such as finance, marketing, human resources, and economics, along with specialized modules focused on cross-cultural management, international trade policies, and regional economic developments in Europe and Asia. The program emphasizes practical skills and real-world applications, incorporating case studies, internships, and project work to foster hands-on experience and problem-solving abilities. Students will also develop language competencies and intercultural communication skills essential for navigating multicultural workplaces and understanding regional business etiquette. The curriculum is designed to encourage critical thinking, ethical decision-making, and innovative approaches to management challenges. Graduates will be equipped to analyze complex international market dynamics, develop strategic plans tailored to European and Asian contexts, and lead diverse teams effectively. With a strong focus on sustainability, digital transformation, and responsible management, the program aims to prepare students for successful careers in international business environments that demand adaptability, cultural sensitivity, and strategic foresight. Featuring a combination of theoretical knowledge, practical training, and international exposure, the Bachelor in Business Administration – European and Asian Management provides a solid foundation for those aspiring to thrive in the global marketplace.

The Business Administration European and Asian Management program at the University of Applied Sciences Bremen is a comprehensive degree course designed to equip students with the essential skills and knowledge necessary for successful careers in international business environments. The program aims to provide a broad understanding of business fundamentals while emphasizing the unique aspects of European and Asian markets, cultures, and management practices. Students will explore core topics such as management principles, marketing, finance, accounting, organizational behavior, and strategic planning, with a special focus on how these areas differ and align across European and Asian contexts.

Throughout the course, students have the opportunity to develop intercultural competencies and language skills, preparing them to operate effectively in global markets. The program incorporates practical learning components, including case studies, internships, and project work, allowing students to apply theoretical knowledge to real-world situations. Additionally, the curriculum emphasizes entrepreneurship, innovation, and leadership development to cultivate proactive and adaptable future managers.

International exchange programs and partnerships with Asian universities enrich the learning experience, providing students with firsthand exposure to diverse business environments. The program is structured to foster critical thinking, problem-solving, and ethical decision-making, essential qualities for tomorrow’s international business leaders. Graduates of this program will be well-prepared for careers in multinational companies, consultancy firms, international organizations, or to pursue further academic qualifications in business management. The University of Applied Sciences Bremen's emphasis on practical skills, intercultural understanding, and global perspective ensures that students are competitive in the increasingly interconnected world economy.

Program requirements for the Business Administration European and Asian Management at the University of Applied Sciences Bremen include a combination of academic prerequisites, language proficiency standards, and application procedures. Prospective students are typically required to hold a secondary school leaving certificate that qualifies them for university admission in their home country or an equivalent qualification recognized by the German authorities. Candidates must demonstrate sufficient proficiency in English, usually through standardized tests such as TOEFL or IELTS, as the program is conducted in English. A minimum TOEFL score of 80 iBT or an IELTS score of 6.0 is often expected, although specific requirements can vary. Additionally, some background in business studies, economics, or related fields may be advantageous but is not always mandatory. Applicants are generally expected to submit a completed application form, certified copies of educational certificates, a curriculum vitae (CV), and a motivation letter explaining their interest in the program and their career goals. For international students, proof of health insurance coverage and a valid passport or identification document are also necessary. The application process usually involves submitting documents via the university's online portal within specified deadlines. Selection may be based on academic performance, motivation, and language proficiency. Some applicants might be required to participate in an interview or provide additional documentation to verify their suitability for the program. The program's structure emphasizes international management principles, intercultural competence, and practical management skills, preparing students for careers in multinational companies or international organizations, especially those operating within European and Asian markets. The curriculum is designed to meet the requirements of modern global business environments, often including internships, project work, and study abroad components to enhance intercultural understanding and practical experience. Applicants should carefully review specific admission criteria provided by the university for the current intake to ensure they meet all requirements and submit a complete application package.


Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

  • ✔️ Flexible study schedule
  • ✔️ Experienced teachers
  • ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing of the Business Administration European and Asian Management program at the University of Applied Sciences Bremen is structured to ensure accessibility and support for prospective students. The program considers various funding options including government-funded scholarships, student loans, and potentially employer sponsorships. International students are encouraged to explore scholarships offered by the German government, such as the DAAD (German Academic Exchange Service) scholarships, which support students pursuing higher education in Germany, although specific scholarships tailored for this program are not explicitly detailed on the university’s official website.

Additionally, students may apply for financial aid through the German Federal Training Assistance Act (BAföG), which provides support primarily to German students but also includes provisions for international students under certain conditions. The university also offers information on part-time work opportunities to help students finance their studies; Bremen, as a vibrant university city, provides numerous part-time employment options in its local economy, which students can balance with their academic commitments.

The program’s tuition fees are set in accordance with the regulations of the state of Bremen, with no tuition fees charged for international students enrolled in the program, as is common in many German universities. However, students should budget for living expenses, including accommodation, health insurance, study materials, and personal expenses. The typical monthly living costs in Bremen are estimated to be around 800 to 1,000 euros, depending on lifestyle and housing choices.

Students are also advised to consider the potential for external funding sources and to proactively seek scholarships or grants relevant to European and Asian management studies. The university’s student advisory services provide guidance on financing options, scholarship applications, and budgeting for students. Furthermore, once enrolled, students have access to various financial workshops and counselling sessions aimed at assisting them in planning and managing their finances throughout their studies.

In conclusion, financing studies in the Business Administration European and Asian Management program is facilitated through a combination of university support, government funding options, and personal financial management. Prospective students are encouraged to thoroughly explore all available aid opportunities to ensure they can comfortably finance their education and living expenses during their time at the University of Applied Sciences Bremen.

The Business Administration European and Asian Management program at the University of Applied Sciences Bremen is designed to prepare students for managerial roles in a globalized business environment. The program emphasizes developing a comprehensive understanding of business principles, with a particular focus on European and Asian markets. Students engage with a curriculum that combines core business disciplines such as finance, marketing, management, and organizational behavior, with an international perspective that highlights cultural, economic, and political differences across Europe and Asia.

Throughout the course, students have opportunities for practical application through case studies, group projects, and internships, enabling them to acquire skills in strategic planning, cross-cultural communication, and international business negotiations. The program may include modules taught in English and sometimes in German, promoting bilingual proficiency and facilitating international mobility.

The program aims to provide students with a solid foundation in business management, complemented by specialized knowledge of European and Asian business environments. It prepares graduates for international careers in multinational corporations, consulting firms, or entrepreneurial ventures that require a nuanced understanding of diverse contextual factors. Students are also encouraged to develop intercultural competencies, adaptability, and problem-solving abilities necessary for success in dynamic international markets.

The University of Applied Sciences Bremen is known for its strong links with industry and its focus on practical training, ensuring that students are well-equipped to meet the demands of contemporary business landscapes. The program may include exchange semesters or language courses to enhance students' international experience and language skills. Upon graduation, students typically receive a Bachelor's degree in Business Administration with a specialization in European and Asian Management, opening pathways for further studies or immediate entry into the workforce.

While specific information about the curriculum and duration of the Business Administration European and Asian Management program is not available, it is likely aligned with other similar programs at the university, which usually span three to four years and involve a combination of coursework, project work, and practical training. The program focuses on preparing globally-minded business professionals capable of functioning effectively across different cultural and economic contexts.

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