Visual Communication: Concentration in Graphic Design

The Bachelor of Fine Arts in Visual Communication with a Concentration in Graphic Design at American InterContinental University – London offers students a comprehensive education in the principles and practices of visual storytelling and communication. This program is designed to prepare students for successful careers in the dynamic and ever-evolving field of graphic design by providing a solid foundation in design theory, digital tools, and practical applications. Throughout the course of study, students will develop their creative skills, cultivate a critical understanding of visual aesthetics, and acquire the technical expertise necessary to produce compelling visual content across various platforms.

The curriculum covers a wide range of topics including typography, branding, advertising, packaging design, digital illustration, and user interface design. Students will learn how to translate concepts and ideas into visually engaging solutions that resonate with target audiences. The program emphasizes hands-on learning through practical projects, workshops, and collaborations to simulate professional work environments and foster innovative thinking. Students will also explore the history and cultural context of design to develop a well-rounded perspective on the impact of visual communication in society.

In addition to technical skills, the programme focuses on the development of critical thinking, problem-solving, and project management abilities. Students are encouraged to experiment with different mediums and approaches, fostering originality and versatility in their work. The program also offers opportunities to engage with industry professionals through guest lectures, internships, and networking events, providing students with real-world insights and connections that enhance their employability after graduation.

Graduates of the Bachelor of Fine Arts in Visual Communication—Graphic Design concentration will be equipped to pursue careers such as graphic designer, branding specialist, visual planner, digital artist, multimedia designer, and art director across various sectors including advertising, publishing, digital media, and corporate communications. By combining creative talent with strategic thinking and technical competence, students are prepared to make meaningful contributions to the visual culture landscape and to adapt to the fast-paced changes characterizing today’s communications industry.

Program Focus and Overview:
The Bachelor of Arts in Visual Communication with a Concentration in Graphic Design at American InterContinental University – London is a comprehensive program designed to equip students with the skills, knowledge, and creative sensibilities necessary to succeed in the dynamic field of visual communication. This program emphasizes the development of foundational design principles, technical proficiency, and innovative problem-solving abilities, preparing graduates to excel in a variety of professional contexts such as branding, advertising, digital media, print, and multimedia design. Through a combination of rigorous coursework, hands-on projects, and real-world industry experience, students gain a deep understanding of the aesthetic, functional, and strategic aspects of graphic design.

Curriculum Content:
The curriculum covers a broad range of topics essential to modern graphic design practice. Students begin with core courses in visual communication fundamentals, including drawing, color theory, typography, and layout design. As they progress, they explore digital design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and learn about user experience (UX) and user interface (UI) design, which are crucial skills in today’s digital landscape. The program also incorporates courses on branding, marketing, and advertising, helping students understand how to create compelling visual identities and campaigns that resonate with target audiences. Additionally, emphasis is placed on developing strong conceptual thinking, storytelling abilities, and the capacity to work effectively both independently and collaboratively.

Practical Experience and Projects:
A significant component of the program involves practical projects that simulate real-world challenges faced by professional designers. Students engage in studio-based assignments, group projects, and work on live briefs supplied by industry partners. These experiences foster professional skills such as project management, client communication, and presentation techniques. Portfolio development is a key aspect of the program, where students curate their best work to showcase their skills to future employers. The program encourages experimentation with various media and encourages students to develop a unique personal style.

Industry Engagement and Career Preparation:
Students benefit from opportunities to connect with industry professionals through guest lectures, workshops, and networking events. The university’s focus on employability ensures that graduates are well-prepared to enter the competitive job market. Career services assist students with interview preparation, resume building, and internship placement. The program also emphasizes the importance of staying current with emerging trends and technologies in visual communication, ensuring that graduates are adaptable and forward-thinking.

Academic and Creative Environment:
The learning environment at American InterContinental University – London fosters creativity, innovation, and critical thinking. Students have access to modern facilities, including computer labs equipped with the latest design software, collaborative workspaces, and exhibition areas to showcase student work. Faculty members are experienced professionals and scholars committed to mentoring students and guiding their creative development.

Outcome and Career Opportunities:
Graduates of the Bachelor of Arts in Visual Communication with a concentration in Graphic Design are prepared for a variety of careers such as graphic designer, branding specialist, art director, digital media designer, advertising creative, and UI/UX designer. The program equips students with the technical skills and conceptual understanding needed to thrive in a rapidly evolving visual communication landscape.

In summary, the program offers a comprehensive education in graphic design within a vibrant, industry-focused environment, cultivating the next generation of innovative visual communicators ready to make an impact in the world of design.

Program Requirements: The Bachelor of Fine Arts in Visual Communication with a Concentration in Graphic Design at American InterContinental University - London requires students to complete a total of 180 credit hours to graduate. The programme is designed to equip students with comprehensive knowledge and practical skills in visual communication, emphasizing graphic design principles, software proficiency, and design theory. Prospective students must possess a high school diploma or equivalent educational qualification. International applicants are typically required to demonstrate proficiency in English, usually through standardized tests such as TOEFL or IELTS. Transfer students may be eligible to transfer credits from previous post-secondary experiences, subject to evaluation and approval by the university. Throughout the programme, students are expected to participate in a combination of lectures, workshops, studio work, and project-based assignments to foster creative thinking, technical competence, and professional practices. The curriculum includes core courses in fundamental design principles, typography, digital imaging, branding, user experience, and marketing strategies. Students also engage in critical analysis of contemporary design trends and historical contexts to develop an informed perspective. As part of their graduation requirements, students must complete a capstone project that demonstrates mastery of visual communication skills tailored to real-world applications. Additionally, students are encouraged to participate in internships or collaborative projects with industry partners to gain practical experience and build professional networks. The programme emphasizes the development of a personal portfolio that showcases individual design projects and creative process, which is essential for career placement post-graduation. Faculty members comprising experienced designers and academics provide mentorship and critique sessions to support student growth. The university also mandates adherence to academic integrity policies and participation in all required assessments to ensure successful completion of the programme.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Visual Communication: Concentration in Graphic Design program at American InterContinental University - London offers a range of financing options to assist students in managing the cost of their education. Prospective students can explore various financing avenues including federal and private loans, scholarships, and payment plans. The university provides detailed information on scholarship opportunities based on academic achievement, talent, or financial need, which can significantly reduce the overall cost of the program. Additionally, students may be eligible for government financial aid programs, depending on their residency status and specific circumstances. The university also offers institutional scholarships specifically designed for undergraduate students in creative disciplines, promoting wider access to quality education in graphic design. For students requiring additional financial support, the university has partnerships with external lenders to facilitate private loan options with competitive interest rates and flexible repayment terms. Payment plans are also available, allowing students to spread their tuition payments over multiple installments, easing immediate financial burdens. Furthermore, students are encouraged to consult with the university’s financial aid advisors to understand eligibility criteria, application procedures, and deadlines for various funding sources. The program’s cost structure is transparent, with clear information provided about tuition fees, registration charges, and other related expenses. The university emphasizes a commitment to making education accessible, offering guidance on how to navigate financial planning and leveraging available resources. Financial aid packages are customized to meet individual needs, promoting inclusivity and support for diverse student populations. Overall, the combination of scholarships, loans, and flexible payment options ensures that students enrolled in the Visual Communication: Concentration in Graphic Design program can access the necessary financial assistance to complete their studies and achieve their career goals without undue financial strain.

The Bachelor's Degree in Visual Communication with a Concentration in Graphic Design at the American InterContinental University - London is a comprehensive program designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of visual communication. The curriculum emphasizes the development of strong foundational skills in graphic design principles, such as layout, typography, color theory, and branding. Students are introduced to industry-standard software tools and techniques, including Adobe Creative Suite applications like Photoshop, Illustrator, and InDesign, to enable them to produce professional-quality visual content.

The program aims to foster creativity and critical thinking, encouraging students to develop original concepts and innovative solutions for diverse media platforms, including print, digital, and multimedia. Courses also explore the history and theory of visual communication, providing students with contextual understanding of design trends and movements. Additionally, the program offers specialized modules that focus on areas such as advertising, web design, user experience (UX), and motion graphics, allowing students to tailor their learning experience to their career interests.

Throughout their studies, students engage in practical projects, internships, and collaborations with real clients, offering valuable hands-on experience and enhancing their portfolio. The program emphasizes professional development, teaching students effective communication skills, project management, and the ethical considerations inherent in design work. Students are encouraged to think critically about the social, cultural, and environmental impacts of their designs.

Graduates of this program are prepared to pursue careers as graphic designers, visual communication specialists, branding experts, UI/UX designers, and multimedia artists. The program also lays a strong foundation for those interested in further postgraduate studies in related fields. The university’s facilities include dedicated design labs, modern computer stations, and access to industry-standard software, creating an ideal environment for creative exploration and technical skill development. The program aims to produce graduates who are not only skilled practitioners but also innovative thinkers capable of contributing meaningfully to the visual landscape in a wide range of industries worldwide.