StudyQA — Bachelor: International Business Administration, Focus on E-Business — SRH University of Applied Sciences Berlin

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The Bachelor's programme International Business Administration, Focus on E-Business is a management programme specialising in academic and practice-related e-business topics such as e-commerce, mobile marketing, social media, cloud computing, and entrepreneurship. Teaching content conveys theoretical and job-oriented practical knowledge as well as social competencies in order to get your career off to a holistic, sustainable, and responsible start.

As a digital native, you are likely an avid user of social media, smart items, apps, and web-based tools and services. During our six- to seven-semester Bachelor's programme, you learn to use your digital skills in a professional setting by acquiring basic management knowledge in combination with specific, practice-oriented training in the field of e-business.

You will learn about the connection between e-business, entrepreneurship, and the fast-growing number of international start-up companies in Berlin by attending our "E-Business & Entrepreneurship" module. In this module, you will have the opportunity to do business planning, undertake model generation tasks, and acquire advanced digital skills. Then you will secure the future success of the outlined business by creating demands and fostering sales via an integrated "Brand and Communication Management" approach.

The e-business programme provides you with relevant management skills so you can develop efficient business solutions for challenges in the fields of IT management, e-commerce, and online marketing. It also enables you to start a business of your own, following your personal business plan. You will enhance your social, intercultural, and personal competences through well-structured soft skills training. Company projects, practical experience, the development of business plans, and the Bachelor's thesis complete your professional profile.

Educational organisation

The three-year study programme starts with input from the major modules in the first academic year. Basics in business administration and economics are conveyed and specific e-business knowledge is introduced, e.g. through a coding workshop. The first year also includes lectures on statistical methods and other subjects.

In the second academic year, you will take a more in-depth look into the key areas of business administration such as accounting, corporate finance, and law. E-business cases and plans are created, training students to have an analytical mind for statistical methods. Additional social competences and final foreign language courses complete the personal skills section.

In the third academic year, students complete a two-month internship. Furthermore, management modules such as "Leading and Managing Organisations" and "Service and Quality Management" provide fundamental skills for future managers and entrepreneurs. Sales and Corporate Communications - an Achilles heel for many new businesses - are also part of the third-year curriculum. In the Bachelor's thesis, the newly obtained knowledge will be processed scientifically by analysing a business problem.

The following areas of knowledge are covered:

Profile & practice
Personality and profiling:

Trained projects
Personal development & social competences
Practical phase (incl. internship)
Final paper

Methods
Empirical methods:

Academic writing
Mathematics
Statistics
Qualitative & quantitative business research

Communication methods:

Teamwork
Rhetoric
Presentation skills

Languages:

German
Spanish

Knowledge
Subject-specific basic knowledge:

Business administration
Economics
Marketing
Law
Accounting

Study abroad unit(s)

Students have the opportunity to spend one semester studying abroad in addition to completing an international internship. You may choose from a wide range of partner universities in Europe, USA, Central America, and Asia.

Internships

Students must undertake an eight-week internship (minimum duration) in the third year of study.

Forms of assessment

A variety of forms of assessment are used, depending on the course:

Written exams
Oral exams
Presentations
Position paper
Business plan
Project report
Seminar paper
Thesis

Course objectives

With the Bachelor's degree in International Business Administration, Focus on E-Business, you will be ready for the business challenges of the digital age. You will understand the full breadth and depth of economic and business activities and relations in a global context.

In addition to providing you with the necessary interpersonal skills, the programme gives you a solid foundation in the core business disciplines and opens up a wide range of opportunities in several fields of work, e.g.:

General management
Human resource management
Marketing and sales
Controlling and accounting
Consulting
E-commerce and online marketing

Graduates will be able to pursue an international career and work in top management positions in large companies, SMEs, start-ups, and governmental and non-profit organisations. They will also be qualified for education at the Master's level.

Language requirements

Applicants must provide proof of English language proficiency. For instance: TOEFL (87 ibt), IELTS (Academic, minimum score of 6.5), TOEIC (Listening/Reading 785, Speaking 160, Writing 150), CAE (Grade A, B or C), CPE (Grade A, B or C), or Pearson English Test Academic (PTE-A, 59 points).

Native speakers, applicants who originate from a country in which English is the official language, or applicants with a school leaving certificate/ university degree from an English-speaking country or a school leaving certificate with English as the language of instruction (e.g. an IB certificate) can be exempted upon request.

Academic requirements

Applicants must provide proof of either a German "Abitur" (A-level), a "Fachabitur", or an equivalent international baccalaureate or high school diploma.