International Business with Marketing

The International Business with Marketing degree at the University of Dundee offers students a comprehensive understanding of the global commercial environment, equipping graduates with the skills necessary to succeed in today’s dynamic and interconnected marketplace. This program combines core knowledge of international business principles with specialized training in marketing strategies, consumer behavior, digital marketing, and market research, preparing students to navigate and succeed in diverse international markets. Throughout the course, students will explore key topics such as international trade, cross-cultural communication, international finance, and strategic management, gaining insights into how organizations operate across borders. Emphasis is placed on developing practical skills that enable effective marketing campaigns, brand management, and digital communication strategies tailored to international audiences. The curriculum incorporates case studies, team projects, and real-world simulations to foster critical thinking, problem-solving, and collaborative skills. Students also benefit from exposure to contemporary issues such as sustainability, ethical business practices, and technological innovation in marketing. The program is designed with input from industry professionals and academic experts, ensuring that the content remains relevant and aligned with current trends. Additionally, students have opportunities for work placements, internships, and exchange programs, which enhance experiential learning and global networking. Graduates of this degree will be well-equipped for careers in multinational corporations, marketing agencies, international trade organizations, and entrepreneurial ventures, among others. They will possess the cultural awareness, analytical capabilities, and strategic mindset required to develop and implement effective international marketing strategies. With a focus on both theory and practice, the International Business with Marketing degree at Dundee prepares students to become adaptable, innovative, and responsible global business leaders.

Detailed Course Facts

• EUR 2060 Year (EEA)
• EUR 10420 Year (Non-EEA)

Tuition fees are approximate and dependent upon currency exchange rates.

• English

Course Content

The four-year MA (Honours) degree offers a range of subjects from business, the environment, humanities, and psychology.

Level 1

- 6 modules, from three or four subject areas

Level 2 (possible advanced entry - see Entry Requirements)

- 6 modules, at least four of which should be at Level 2

Level 3 MA (Honours)

- Normally 4 modules from one (single Honours) or two (joint Honours)

Level 4 (Honours)

- Normally 4 modules from one (single Honours) or two (joint Honours) subject areas chosen in Level 3.

Requirements

- Minimum Requirements:

SQA Higher: ABBB

GCE A-Level: BCC

ILC Higher: ABBB

IB Diploma: 30 points with 5, 5, 5 at HL

- Advanced Entry (to level 2)

SQA Advanced Higher: BB+BB (H) in different subjects

GCE A-Level: ABB

IB Diploma: 34 points with 6, 6, 5 at HL

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Dundee.

International Business with Marketing at the University of Dundee is a comprehensive undergraduate program designed to equip students with a thorough understanding of the global business environment and the fundamental principles of marketing. The course combines core business disciplines such as management, finance, and economics with specialised modules focused on marketing strategy, consumer behaviour, digital marketing, and international trade. Students gain vital skills in critical thinking, problem-solving, communication, and teamwork, all essential for a successful career in international business and marketing sectors.

The curriculum emphasizes practical learning through case studies, group projects, and opportunities for placements, allowing students to apply their theoretical knowledge in real-world contexts. The program also encourages international perspectives, preparing graduates to operate effectively in diverse cultural and economic environments. Students are introduced to key concepts such as global marketing strategies, branding, market research, digital marketing techniques, and the legislative and ethical considerations involved in international commerce.

Throughout the degree, students develop a strong foundation in marketing analytics, data interpretation, and strategic decision-making. The course aims to produce graduates who are adaptable, innovative, and capable of leading marketing initiatives in multinational corporations, SMEs, or their own entrepreneurial ventures. The university's supportive learning environment and access to industry connections enhance student employability, with many graduates securing positions in marketing agencies, international firms, and consultancy services.

The program typically includes opportunities for study abroad and industry placements, enriching students’ cultural awareness and professional experience. With a focus on contemporary issues such as digital transformation, sustainability, and globalisation, the course prepares students for the evolving landscape of international business and marketing. Upon completion, graduates will have gained valuable knowledge, practical skills, and a global outlook, enabling them to pursue careers across various sectors worldwide.