International Business - Marketing

The International Business - Marketing program at Karlshochschule International University is a comprehensive undergraduate degree designed to prepare students for a successful career in the dynamic world of global commerce and marketing. This program combines theoretical knowledge with practical skills, enabling students to understand the complexities of international markets, consumer behavior, and strategic marketing management. Throughout the course, students will explore key topics such as international business strategies, digital marketing, branding, market research, and intercultural communication, all within a multicultural learning environment. The curriculum emphasizes experiential learning through case studies, projects, internships, and collaborations with industry partners, ensuring graduates are well-equipped to meet the challenges of today's competitive marketplace. Students will also develop critical thinking, problem-solving, and communication skills, vital for leadership roles in international companies. The program is taught in English by experienced faculty members who bring academic rigor and real-world insights into the classroom. Additionally, the university offers a vibrant campus life, fostering networking opportunities, intercultural exchange, and personal growth. Graduates of the International Business - Marketing program will be prepared for diverse career paths, including roles such as marketing manager, international business development specialist, brand strategist, digital marketing analyst, and sales manager. They will also be well-positioned to pursue advanced studies or entrepreneurial ventures in the international arena. Karlshochschule’s focus on sustainability, innovation, and social responsibility ensures that students are not only skilled professionals but also conscientious global citizens committed to ethical business practices. This program is ideal for ambitious students seeking an international, practical, and innovative education that opens doors to global business opportunities.

Educational organisation

Students are given a comprehensive overview of the different types of marketing activities in an international context and acquire the ability to analyse, design, plan, manage, evaluate, and critically assess marketing management. This is achieved by combining qualifications specific to the industry with general management skills and foreign languages.

The marketing modules include the following: Introduction to International Marketing, Markets and Market Players, International Marketing Strategy, Marketing Intelligence, Implementation and Controlling, International Marketing Channels and Operations, Relationships in International Marketing, Cultures and Diversity, and Marketing FutureLab.

Study abroad unit(s)

Optional (recommended):
In the fifth semester, the future international marketing managers go abroad for one semester, in order to test and apply the knowledge they have acquired in a foreign culture. This experience makes them even more appealing to employers.

The university has established cooperation agreements with partner universities so that all the modules can be completed at a university abroad without any loss of time. During the semester abroad, students have the opportunity to discover another country, benefit from cross-cultural exchanges, and broaden their horizons. Thus, they greatly increase their chances of successfully finding a job after graduation.

Internships

At the end of your Bachelor's studies, you will have to pass a practical phase. During these three to six months, you will prove your knowledge and enthusiasm under real circumstances - and you might develop your Bachelor's thesis. We will help you to find your internship with great contacts in the business world.

Forms of assessment

Exams, presentations, term papers

Language requirements

English proficiency:
Level C1 or above according to the Common European Framework of Reference for Languages (CEFR) or IELTS of 6.5 or above or Internet-based TOEFL score of at least 100 points unless English is your native language

Academic requirements

To study as an international student at Karlshochschule International University, you must have a university entrance qualification that allows you to study in Germany. Furthermore, we emphasise your English language skills and something very special: you! Here we focus on your experiences, your character, and your personal qualifications.

Enrolment fees

All students pay 68 EUR per semester to the Karlsruhe Student Union.

Costs of living

Rent at a hall of residence or shared flat: 260-350 EUR
Health insurance: 65 EUR
Food: 160 EUR
Miscellaneous (books, computer, leisure, etc.): at least 120 EUR

Arrival support

• Advice on accommodation for students
• Assistance with student visas and residence permits
• Introduction days at the beginning of the study programme
• Pick-up service from Karlsruhe train station

Services and support for international students

Integrating and supporting our students is our top priority. This involves close contact with professors as well as a service-oriented, accessible administration and academic offices.

We offer:

• Programmes instructed in English
• German and English language courses at different levels
• German culture classes
• Academic counselling
• Open-door policy of professors
• Assistance with application procedure
• Advice on accommodation for students
• Assistance with student visas and residence permits
• Counselling on financing and scholarship programmes
• Counselling on internship applications
• Assistance with practical matters and organisation of leisure activities by the International Office and student advisers
• Introduction days at the beginning of the study programme
• Excursions and extra activities with professors
• Specific events and excursions for international students, e.g. to Heidelberg, Strasbourg or Berlin
• Pick-up service from Karlsruhe train station
• Online platform for international students