International Business with Marketing

The International Business with Marketing degree at the University of Dundee offers a comprehensive and dynamic education designed to prepare students for success in the global marketplace. Combining the core principles of international business with specialized marketing knowledge, this programme provides students with a diverse skill set that is highly valued by employers across industries. Throughout the course, students will explore key areas such as global economics, strategic management, intercultural communication, digital marketing, consumer behavior, and market research. The curriculum is structured to foster critical thinking, analytical capabilities, and practical understanding of business operations in an international context.

Students will have the opportunity to develop valuable skills in data analysis, project management, and effective communication, enabling them to navigate complex international business environments confidently. The programme also emphasizes experiential learning through case studies, group projects, and potential placement opportunities, helping students to apply theoretical knowledge to real-world challenges. The university’s strong links with industry partners and international organizations facilitate networking opportunities, internships, and collaborative projects, aiming to enhance employability and career prospects upon graduation.

Furthermore, the programme prepares students for various career paths such as international marketing manager, business analyst, export coordinator, or global sales executive. The diverse and inclusive learning environment at the University of Dundee encourages students to develop a global perspective, entrepreneurial mindset, and adaptability, essential qualities in today’s rapidly changing business landscape. With access to modern facilities, experienced faculty, and a vibrant student community, students will be supported in their personal and professional growth throughout their studies. Graduates from the International Business with Marketing programme are well-equipped to pursue further academic study or to enter competitive roles within multinational corporations, marketing agencies, or start-ups operating in international markets.

Detailed Course Facts

• EUR 2060 Year (EEA)
• EUR 10420 Year (Non-EEA)

Tuition fees are approximate and dependent upon currency exchange rates.

• English

Course Content

Level 1

- Foundations of Economic Analysis

- Computing and Information Technology

- International Business Environment

- Business Accounting and Finance for Non-accountants

- plus 2 other modules

Level 2

- Microeconomics

- Macroeconomics and Economic Statistics

- Intermediate Financial Management

- Management and Concepts in Context

- plus 2 other modules

Level 3

- Business Economic Analysis

- Quantitative Methods for Business

- plus 2 options

Level 4

- Economics of Globalisation

- Business Strategy

- plus 2 options

For variants of the International Business programme some options are specified:

BSc International Business with Spanish

Two language modules must be taken at each of Levels 1 and 2, and the language must continue to be taken as an option at Levels 3 and 4.

Requirements

- Minimum Requirements:

SQA Higher: ABBB

GCE A-Level: BCC

ILC Higher: ABBB

IB Diploma: 30 points with 5, 5, 5 at HL

- Advanced Entry (to level 2)

SQA Advanced Higher: BB+BB (H) in different subjects

GCE A-Level: ABB

IB Diploma: 34 points with 6, 6, 5 at HL

- Essential Subjects:

Must include economics or mathematics plus accountancy or business (AH, A-L, HL).

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Dundee.

The International Business with Marketing programme at the University of Dundee is designed to equip students with a comprehensive understanding of global business practices and marketing strategies. The curriculum integrates core business principles with specialized marketing modules, preparing graduates for diverse roles in international companies, marketing agencies, and entrepreneurial ventures. Throughout the course, students gain practical skills in strategic management, market research, digital marketing, consumer behavior, and cross-cultural communication. The programme emphasizes experiential learning, including case studies, internships, and project work with real-world clients, enabling students to apply theoretical concepts effectively. The university’s strong industry links and focus on employability ensure graduates are well-prepared for careers in marketing, sales, international trade, and business development. The duration of the program is typically four years, with opportunities for study abroad and work placements, which provide valuable international exposure. Students benefit from state-of-the-art facilities, experienced faculty, and a vibrant academic community that fosters innovation and collaboration. The university’s location in Dundee offers access to a range of business hubs, networking events, and industry partnerships, enhancing student employment prospects post-graduation. The programme also covers areas such as international finance, business law, and entrepreneurship, offering a well-rounded business education. Graduates of this programme are equipped to analyze international markets, develop marketing campaigns, and lead business projects in multicultural environments. The course is accredited by relevant professional bodies, ensuring high standards and recognition in the field. Overall, the MSc International Business with Marketing at the University of Dundee aims to produce dynamic, globally minded professionals capable of thriving in the competitive and rapidly evolving global marketplace.