International Management in Digital Marketing

The International Management in Digital Marketing program at Geneva Business School offers students a comprehensive and innovative education designed to prepare them for the rapidly evolving digital marketplace. This program combines the core principles of management with cutting-edge digital marketing strategies, equipping graduates with the skills necessary to excel in today’s competitive global environment. Students will explore key topics such as online brand management, social media marketing, data analytics, consumer behavior, e-commerce, search engine optimization, and content creation. The curriculum emphasizes practical application, encouraging students to develop real-world projects and engage with current industry tools and platforms. Through a blend of theoretical knowledge and practical experience, students gain a deep understanding of digital marketing tactics and management principles, enabling them to devise effective marketing campaigns, analyze digital trends, and make data-driven decisions. The program also focuses on leadership, strategic thinking, and innovative problem-solving, fostering a global mindset that is essential in international markets. Delivered by experienced faculty members and industry professionals, the program promotes a multicultural learning environment that enhances intercultural communication and collaboration skills. Students have access to state-of-the-art facilities, online learning resources, and networking opportunities with industry partners and alumni. Graduates of the program will be well-prepared for careers in digital marketing agencies, multinational corporations, start-ups, or as entrepreneurs, with the ability to adapt to continuous technological advancements. The International Management in Digital Marketing program at Geneva Business School is ideal for motivated individuals seeking to gain a competitive edge in the digital economy and to become innovative leaders in the field of digital management and marketing.

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all BBA’s, from which students may select the desired subjects to study: General Education (69 ECTS), Core Courses (72 ECTS), Elective Courses (3 ECTS) and the following Orientation Courses (36 ECTS), which are mandatory to complete the selected major:

Web programming

Online Commerce

Media Development

Techniques & Website Creation

Digital Marketing

Digital Communication Tools

Community Management

Media Effectiveness & Measurement

Brand Management & Communications

Digital Communication Tools II

Case Studies

Students who wish to apply to a Geneva Business School bachelor’s degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place. 

• Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor’s students. Please contact our Admissions Department for more details.)

• IELTS 6.0 / TOEFL 70 / DET 95-100 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years

• A scanned copy of all required academic diplomas, transcripts, and academic certificates
  A 500-word written response to a business case study

• An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.

• Photocopy of valid passport / national ID

• 1 reference letter from a former teacher or employer

Exceptional admissions conditions – COVID-19

In light of the COVID-19 pandemic, the Geneva Business School Board of Management has decided that it will accept students even if they are unable to obtain their high school diplomas due to the pandemic.

This measure is on the condition that their grade transcripts, English level, and school recommendations are of the high level we expect from applicants worldwide, and our admissions requirements remain unchanged. 

Candidates accepted to Geneva Business School without TOEFL/IELTS or high school examination results will be afforded one additional academic year, from the time they join our school, to provide the missing documents.

Applicants may submit the Duolingo English Test (DET), which combines an English proficiency test with a brief video interview. Duolingo’s technology and format allows applicants to complete the test at any time or place with internet access. 

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Geneva Business School offers various financing options for students enrolled in the International Management in Digital Marketing program. Students can utilize different payment plans designed to facilitate access to quality education while managing their financial commitments effectively. The institution provides individual payment plans, allowing students to pay tuition in installments over the course of their studies. These plans typically spread payments across semesters or academic years, reducing the immediate financial burden and offering greater flexibility.

In addition to installment options, Geneva Business School often collaborates with financial institutions and third-party lenders to provide student loans and financial aid packages. These arrangements may include low-interest loans, deferred payment plans, or other financing solutions tailored to support students' financial needs. To qualify for such financial aid, students are usually required to meet specific eligibility criteria, including academic performance, nationality, or financial need. Documentation such as proof of income or financial hardship reports may be necessary during the application process.

The school also emphasizes the importance of early application for financial assistance, as certain funding opportunities may have limited availability or specific deadlines. Scholarships and grants are occasionally available based on merit or financial need, which can significantly reduce the overall cost of the program. International students, in particular, are encouraged to explore all available financing options to support their educational objectives.

Financial planning is encouraged, and prospective students are advised to contact the school's admissions or financial aid office for detailed information on current financing options, eligibility requirements, application procedures, and deadlines. Geneva Business School’s goal is to make international management education accessible and affordable by offering a range of flexible payment options and supporting students throughout their academic journey. Overall, the school's commitment to student success includes providing transparent and adaptable financing solutions to meet diverse financial circumstances.

Fees

Geneva Campus

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: CHF 3,000 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: CHF 12,450 (3-year / 6-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)

Barcelona & Madrid Campuses

Application Fee: EUR 150 (non-refundable, paid upon application)
Administration Fee: EUR 1,900 (one-time fee, 80% refund if the entry visa or residence permit is refused by the visa authorities)
Tuition per semester: EUR 6,950 (3-year / 6-semester program) (100% refund if the entry visa or residence permit is refused by the visa authorities)