International Marketing Management

The Master's programme "International Marketing Management" imparts a broad academic education in business administration and offers an international and applied approach to the subject. In-depth specialisation studies are offered in the programme (e.g. strategic marketing, consumer and corporate buying behaviour, service marketing and CRM). The course prepares graduates to take up executive functions and adequate positions in internationally operating corporations.
During the first semester, students attend core classes in international and strategic marketing management. In the second semester, students can select an area of specialisation from a pre-defined selection. In the third semester, students prepare their Master's thesis and take the final examination.
Courses in "International Marketing Management" are taught in English.
The individual courses are taught in the form of tutorials with a strong emphasis on case studies, giving students the opportunity to apply their acquired knowledge to practical issues.
For further information, please visit our website:
http://www.hwr-berlin.de

Educational organisation

The three-semester post-graduate programme is divided into two semesters of theory and case studies, and a third semester dedicated to the Master's thesis and final examinations.
Total credits after successful completion of the programme: 90 to 120 credits (120 credits with internship)

Internships

210 ECTS credit points are required for admission to the programme. Applicants with 180 ECTS credit points will be required to obtain the additional 30 ECTS credit points by completing a work placement in the third semester. The programme will then last four semesters.

Forms of assessment

All modules of the curriculum of "International Marketing Management" will be assessed at the end of each semester, either as an exam, a presentation, a paper, or another form determined by the professor/lecturer of the course. All modules are assigned credits according to the workload. There will be a final thesis at the end of the course of studies.
The final grade is an accumulation of the credits for the modules taken, weighted by their relevance to the curriculum and the final exam.
The BSEL's variety of testing methods - written assignments, oral examinations, presentations, individual or group projects - takes into account the varying demands of the future occupational practice. It also allows for different learning methods among students.

Course objectives

The coursework at the Master's level focuses on management issues in the chosen specialisation "International Marketing Management".
Students will learn to develop original ideas in applying what they have learned and to understand how research expands the boundaries of knowledge. Graduates will be able to deal with complex issues both systematically and creatively, and they will have learned how to tackle and solve problems by thinking "outside the box". They will have the qualities needed for jobs requiring sound judgement, personal responsibility and initiative in complex and unpredictable professional environments.
The programme prepares students for positions as marketing and management specialists or executive managers in companies active in the international arena. This objective is supported by the programme's strong international and intercultural focus.

Language requirements

Applicants have to prove good working knowledge of English, equivalent to at least B2 level of the CEFR (Common European Framework of Reference for Languages), e.g. TOEFL iBT 87, IELTS 6.0, or CAE.

Academic requirements

• Bachelor's or equivalent degree in business studies (or in a related subject with a focus on business studies)
• at least 210 credit points (applicants with 180 European credit points will be required to obtain the additional 30 credit points by completing a placement in the third semester, the programme will then last four semesters)
• evidence specifically of having completed undergraduate courses in Marketing, totalling at least 15 credit points
• excellent English skills equivalent to at least level B2 of the CEFR (Common European Framework of Reference for Languages), e.g. TOEFL iBT 87, IELTS 6.0 or CAE
• letter of motivation in English
• CV in English
• GMAT with a score of 600 or above (Applies only to non-EU/non-EEA degrees. In this case, proof of English proficiency is not necessary.)

Enrolment fees

Approx. 300 EUR (subject to change without notice) per semester cover fees for the student services organisation and student parliament groups as well as the cost of a semester ticket which allows students to use the Berlin Public Transport (BVG) for six months.

Costs of living

The cost of living in Berlin is estimated at approx. 850 EUR per month. This includes rent in a student residence hall (private accommodation costs from 300 to 500 EUR per month), living expenses, health insurance, books and material, and incidental expenses.

Job opportunities

There are many job opportunities for students in Berlin.
Non-EU students are permitted to work within specified limits.

Arrival support

The Study Office offers an orientation day to new students and assists with administrative matters such as residence permits, insurance, etc.

Services and support for international students

You will be supported by the Study Office at the Berlin School of Economics and Law.

Accommodation

Student Services ("Studentenwerk") and other institutions currently offer some 15,600 rooms in student residence halls throughout Berlin.