International Marketing

International Marketing at Georg Simon Ohm University of Applied Sciences Nuremberg offers students a comprehensive education in the dynamic field of global marketing strategies and practices. This program is designed to equip future marketing professionals with the knowledge and skills necessary to succeed in an international business environment. Students will explore various aspects of marketing, including market research, consumer behavior, digital marketing, brand management, and strategic planning, all through the lens of international markets. The curriculum emphasizes practical applications, allowing students to gain hands-on experience through projects, case studies, and internships, which enhance their understanding of real-world marketing challenges. The program is taught in English by experienced faculty members who bring industry insights and academic expertise to the classroom. Students have opportunities to participate in international exchanges and multicultural teamwork, fostering cross-cultural communication skills vital for global marketing careers. Additionally, the curriculum reflects the latest trends and technologies in the marketing sector, such as data analytics, social media marketing, and e-commerce. Graduates of the International Marketing program will be well-prepared for careers in national and international companies, advertising agencies, market research firms, and digital marketing agencies. They will possess the strategic and operational skills to develop and implement marketing campaigns that reach diverse audiences worldwide. The program's combination of theoretical foundations and practical learning ensures that graduates are ready to meet the demands of the rapidly evolving global marketplace. With a strong international orientation and a focus on innovation, the International Marketing program at Georg Simon Ohm University is an excellent choice for students aiming to become leaders in the global marketing industry.

Educational organisation

Semester one and two:
1. Analysis of and Access to International Markets

• International Marketing Research
• Cross-Cultural Marketing

2. Creation of International Market Offers

• Business to Business Marketing

3. International Marketing Tools

• Applied Quantitative Methods

4. Industrial Product and Market Development

• Applied Business Development Project
• Product and Market Development

5. General Studies

• Business Ethics

6. Electives

Semester three:

• Master's thesis

Study abroad unit(s)

If students have no international study or work experience, it is possible that they spend one semester abroad. Depending on the progress of their studies, this might mean an additional semester.

Internships

None

Forms of assessment

Exams will take place at the end of each semester (ECTS points and German grading system); all courses conclude with a written exam (written exam or paper). In addition, in many classes presentations count towards the final grade which will be held during the semester.

Course objectives

Our Master's graduates will have a thorough understanding of the principles and practices of international marketing and economics. They will be aware of new concepts, will be endowed with knowledge and skills and will be familiar with the analytical tools and perspectives that provide a sound basis for decision making. They will have well-developed leadership skills that incorporate creative teamwork.

Our students gain both academic knowledge and soft skills that make them successful in the business world. Besides that, our students can benefit immensely from our university's extensive company network, which includes world-renowned companies such as Adidas, Siemens, Staedtler, Deutsche Bank, Audi and BMW, in order to find their future career host.

Language requirements

English with a minimum test result of:

• TOEFL 237 (computer-based)
• TOEFL 92 (internet-based)
• IELTS 7.0
• TOEIC 705

German

• Basic knowledge of German: successful completion of A1 level as taught at the Goethe Institute (equivalent to approx. 120 hours of lectures attended)

Academic requirements

• An above-average Bachelor's degree in business/economics (please see our web page http://www.th-nuernberg.de/ib/ for the grade average currently required) and equivalent results in a management admission test (e.g. GMAT/GRE or our own Master Admission Test (only for students residing within Germany)
• CV in English
• English language certificate
• German language certificate
• Practical experience of at least five months or 20 weeks of internship as part of prior studies (Marketing related)

Optional:

• Two written references (job references or letters of reference)
• Letter of Motivation

Enrolment fees

There are no tuition fees for the Master in International Marketing programme - for German and international students. Only an administration fee of 107 EUR per semester - which includes the base rate for using the public transportation system of Nuremberg - is required.

Costs of living

Around 800-1,000 EUR per month (including accommodation, heating, electricity, phone, food, transportation, etc.)

Job opportunities

There will be opportunities to work as an assistant in administrative support. Outside jobs are also available as student employees. It is not recommended that students work during the semester because of the heavy workload.

Funding opportunities within the university

http://www.th-nuernberg.de/seitenbaum/home/international-office/wege-ans-ohm-auslaenderstudium/stipendien/page.html

Arrival support

Welcome Session for all new Master's students of the IB Department

Services and support for international students

• International Office (administrative support, meetings, excursions, contacts etc.)
• IB Department

Accommodation

Students can apply for accommodation in student halls of residence, which are close to the university and well-equipped. Prices for a private apartment are around 200-300 EUR per month.