International Marketing

Study mode:On campus Study type:Full-time Languages: English
Foreign:$ 14.4 k / Year(s) Deadline: Jan 15, 2025
StudyQA ranking:2349 Duration:12 months

Photos of university / #jonkopinguni


International Marketing is a programme that increases your ability to understand and meet the challenges many companies currently face as a result of increasing globalisation and a changing competitive climate. The programme offers you a year of advanced studies to build a specialisation in international marketing in your bachelor degree. It includes courses that shed light on contemporary marketing issues, but also courses that help you comprehend the nature of the global economy.

During the one year programme you study courses which focus on consumer behaviour, market research, retail, marketing communications, international marketing and export, and globalisation of economic activity. The course content is adjusted to mirror contemporary research and the situation companies experience right now. For example, you will be engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed. During the second semester you write a 15-credit thesis supervised by professors at JIBS.

Further studies
If you want to pursue a research career, the master degree from International Marketing can serve as a base in your application to Doctoral studies.

Career Prospects
Globalisation and international competition is an established part of contemporary business life. Consequently, competence in international marketing is something that most companies require and even in the future. What position you get after graduating from the International Marketing programme will depend on your previous work experience and bachelor studies. Some examples of job positions that you might apply for after graduation include: marketing manager, export manager, export consultant, international account manager.

Course descriptions
Consumer Behavior, 7.5 credits

The Consumer Behavior course starts by contextualizing consumers in the marketplace. This is done by explaining the different consumer segments and discussing the roles consumers play in them. Once the context of consumers in the market is made clear the course moves onto describing the decisions consumers make as they buy and dispose of goods and how these decisions are influenced by e.g., social interaction and lifestyle. Finally, the course spends time on the role of subcultures and consumer culture on the key consumption processes. Throughout this course, students are introduced to consumer behavior concepts, models, theories and tools in order to appeal to consumers. Furthermore, specific analytic tools and research methods in the field will be introduced and applied to various consumer decision making and disposal contexts.

Retailing, 7.5 credits

The Retailing course takes a strategic approach to the retailing industry. It starts off by discussing various retailing formats and ownerships. It goes on by covering the customer management, visual merchandising, and pricing issues in retailing. Also, by taking a holistic perspective on operations, various supply chain management topics, including inventory management, information and financial flows will be discussed. Moreover, the ethical and corporate social responsibility issues in retailing will be covered throughout the course.

Market Communication in a Digital World, 7.5 credits

In a time when consumers are more connected, more active and more impatient, they also interact with product and service brands in new ways. This places new demands on how firms talk with their customers. The course Marketing communications in a digital era´ is about how to communicate offerings to your target groups. The purpose is to provide you as future marketing managers, brand managers, consultants, communication specialists or other, with strategies, tools and techniques to effectively do that, while keeping your brand in mind.

The course starts from a brand perspective and introduces you to key concepts and terminology in more traditional advertising management and media selection, as well as novel approaches to marketing communication in digital and social media.This course takes a special interest in the digital opportunities to marketing communications and is therefore developed and given in collaboration with Litium, a company specialized in business communication on digital platforms.

Marketing Research, 7.5 credits

The overall aim of this course is to deepen the students knowledge and skills in marketing research. The course also prepares the student for thesis writing in marketing. Important parts of the course include the following: the role of market information in firms and other organizations, methods to gain market information, the marketing research process (e.g. specification of information needed; collection, preparation and analysis of data; and oral and written reporting), quality in marketing research, and ethics in marketing research.

Advanced International Marketing and Export Management, 7.5 credits

The course begins with an overview of the theoretical bases of international marketing. These include international trade theories, export behavior theories and motives, network models and the international environmental factors that influence firm success such as cultural, political and legal factors. Following this, the main planning and strategic international marketing decisions are examined. These include the selection of international markets and entry modes. Case studies are used in this part of the course to illustrate the challenges that arise when attempting to plan, select and enter new markets. Finally, the tactical international marketing decisions, such as those dealing with pricing, financing, supply chains and promotion, are presented. In addition to case studies, practitioners and government assistance agencies dealing with international marketing and export management will present live case studies and practical examples.

Globalisation of Economic Activity, 7.5 credits

This course covers various issues dealing with the globalisation of economic activity, including the following:
* The shifting contours of the global economy
* The changing global economic map
* Globalization of production, trade and investments
* Technological change
* State economic policies
* Transnational corporations why and how firms transnationalize
* The geography of transnational production networks
* The role of the state variations in state economic policies
* Various industrial and service sector cases
* Winning and losing in the global economy

Master Thesis in Business Administration, 15 credits

The applicant must hold the minimum of a Bachelors degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration.Language RequirementsThe language of study at JIBS is English. All applicants are required to meet the standard English Language requirements corresponding to English B in the Swedish upper secondary school. We accept the following language tests: * TOEFL*: a minimum score of 575 with at least 4,5 in Written test (TWE)" (paper based), 213 with at least 4,0 in Essay Rating" (computer-based) or 90 with at least 20 in Written test (TWE)"(Internet-based). Jönköping University TOEFL code 8487 / Central Admissions Office TOEFL code: 9520 * IELTS: with an overall band score of 6.5 and no part under 5.5. * Cambridge/Oxford (Advanced or Proficiency) * University of Michigan ECPE (Examination for the certificate of Proficiency in English)*The test result cannot be older than two years. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 575 TOEFL iBT® test: 90

Scholarships from Jönköping University
Jönköping University offers some scholarships on behalf of the Swedish government. The scholarships, intended for students who pay tuition fees, will cover a part of said tuition fee. The application for scholarships is open until 15 April 2014. The scholarships are a possibility for students to be financially supported during their period of study at Jönköping University.

Swedish Institute Scholarships
The Swedish Institute, a government agency, administers over 500 scholarships each year for students and researchers coming to Sweden to pursue their objectives at a Swedish university. The Swedish Institute will be offering a limited number of scholarships to students from outside the EU/EEA. Applicants will be able to indicate their interest in a scholarship when applying through

The scholarship programme targets countries with which Sweden has long-term development cooperation (Category 1). These countries include: Bangladesh, Bolivia, Burkina Faso, Cambodia, Ethiopia, Kenya, Mali, Mozambique, Rwanda, Tanzania, Uganda, and Zambia.

In addition, the scholarship programme targets candidates with citizenship from countries on the DAC list of ODA recipients (Category 2). Student from the following countries may apply to this programme: Algeria, Botswana, China, Egypt, India, Indonesia, Iran, Iraq, Jordan, Lebanon, Libya, Morocco, Namibia, South Africa, Syria, Tunisia, Vietnam, West Bank and Gaza strip and Yemen.

The scholarships will be administered by the Swedish Institute and will cover both living costs and tuition fees.

Guest Scholarship Program for master level studies in Sweden
The objective of the scholarship program is to promote democratic, economic and social development through supporting know-how and transfer of knowledge to advanced students within areas in which Sweden is at the forefront of academic research.

Countries: The program is only available to citizens of the following countries: Albania, Bangladesh, Bolivia, Bosnia-Herzegovina, Burkina Faso, Cambodia, Ethiopia, Former Yugoslav Republic of Macedonia, Georgia, Kenya, Kosovo, Mali, Moçambique, Moldova, Rwanda, Serbia, Tanzania, Uganda and Zambia.

The Visby Program for master level studies in Sweden
The aim of the program is to create more extensive joint collaboration between Sweden and the program countries on education and research and to strengthen the networks in the region. Countries: The master scholarships within the program are targeted at citizens of Belarus, Georgia, Moldova, Russia and Ukraine.

Swedish-Turkish Scholarship Program
This is a program for citizens of Turkey. Its purpose is to support master level or advanced level studies within selected subject areas at a Swedish Institution of higher education.
The scholarship covers living expenses for one person during two semesters with a possibility of prolongation, and travel expenses to and from Sweden. To apply, follow the standardized application on

More information about Swedish Institute scholarships available at

Scholarships offered by other organizations

The Swedish Foundation for International Cooperation in Research and Higher Education, has a scholarship program for foreign students accepted to international master programs in Sweden. STINT has invited a number of foreign universities to nominate candidates to the program. Currently these universities are Tecnologico de Monterrey ITESM in Mexico, KNUST in Ghana, KAIST in South Korea, Peking University and Tsinghua University, both in China.

Students must apply themselves to the international master programmes at a Swedish university. The foreign partner universities then have the opportunity of nominating candidates to the programme. Students cannot apply for scholarships on their own.

Scholarships listed by country

OESS - Open Europe Scholarship Scheme
You are welcome to apply for a scholarship through OESS if you are a Belarusian citizen.

Canadian Loan Schemes

Jönköping University is registered with the Canadian government and listed as a "Designated Educational Institution". Accordingly we accept students with Canadian loan schemes. For more information visit:
ICETEX administers scholarships for Colombian students who want to study abroad, including a few select programs in Sweden.

Manheimer Swartling
The law firm Mannheimer Swartling awards a scholarship each year to a German law student wishing to study in Sweden. The scholarship is open to anyone who has completed at least half of their studies for a law degree in Germany, or who has recently graduated in law and wishes to complement with a Swedish master´s degree.

Pakistan Overseas Scholarship Scheme

In 2004 Sweden was selected as a country of destination for candidates in Pakistan´s Overseas Scholarship Scheme for Master and PhD in selected fields.The scheme is financed and administered by the Higher Education Commission (HEC).

The stated aim of the program is to improve Pakistan´s national research capacity. TheSwedish Institute acts as a national program agency in Sweden. Please note that the Swedish Institute does not accept applications to this program. All inquiries regarding admissions and submissions of applications to the program should be directed to HEC.

General critieria:

Country: This scholarship program is exclusively open to Pakistani nationals that have received a HEC scholarship.
Study levels: Master´s and PhD.
Eligible subjects and programs: The programme is open for studies in all academic subjects.
Scholarship benefits and limitations:The scholarship amounts to 900 Euro per month for MA and PhD students. The scholarship is fully financed by the Higher Education Commission in Pakistan.
Travel grants: Scholarship holders receive a travel grant for a trip to and from Sweden.

Saudi Arabia
King Abdullah Foreign Scholarship Program

This scholarship program provides the means to pursue studies that lead to degrees (bachelor, master and doctorate) and medical fellowships. Academic disciplines and scholarships are selected on the needs of government ministries, national corporations and the private sector. This selection aims to fulfill the requirements of work markets across Saudi Arabia in regions, universities and industrial cities. The program is commissioned with qualifying Saudi youth to take an active role in development in all fields in government and private sectors. Mission :To actively develop and qualify Saudi human resource to be:

1. World-competitive in the work market and academic research, 2. High caliber base in Saudi universities, public and private sectors.
King Abdullah Scholarships provide generous financial support for scholarship recipients. Among the privileges it offers are the following:

* · Monthly stipend
* · Full tuition and fees paid directly to the educational institution
* · Cost of attending conferences, symposia and workshops
* · Expenses for scientific trips
* · Allowances for books & clothes
* · Financial support for spouse and dependents
* · Medical insurance

Jonkoping University is one of the few approved universities by the Ministry of Higher Education of Saudi Arabia.

The Higher Education Institute
The Higher Education Institute´s scholarship office is responsible for administering scholarship programs which enable students to be supported in undergraduate and post-graduate studies at the best higher education institutions in Qatar and around the world. This office is also responsible for following up on scholarship recipients´ financial and administrative affairs, and monitoring their academic progress by communicating with their respective universities, guardians and the students themselves.
In November 2009, the Higher Education Institute updated the list of the best colleges and universities from around the world that students can attend with scholarship support from the government. The list, which now totals 675 schools, ensures scholarship recipients in Qatar will be receiving the best post-secondary education possible. Also, in November 2009, the HEI announced the Hamad bin Khalifa and the Tamim bin Hamad Grants Programs, which will offer high achieving students scholarships to 30 select universities.

The scholarship office administers scholarship programs based on the following geographic distribution:

* Qatar
* Arab region and Australia
* United Kingdom & Europe
* United States & Canada

SWEA North Carolina

SWEA awards scholarships (generally amounting to USD 1,000 each) to support a person or an organization with ties to North Carolina in their studies or their efforts to advance/share knowledge of Swedish culture, traditions, language, or history.

More info here:
The American Women's Club in Sweden

The AWC annually awards a travel grant to an Americanwoman studying in Sweden.
The scholarship which is based on academic excellence, is awarded in the form of a travel grant for $1,500. The grant was initiated to cover the cost of a round-trip airplane ticket between the US and Sweden.

In order to qualify for the AWC Scholarship, the applicant must be 18 years old or older, an American female citizen, and accepted for a period of study or research at a Swedish educational institute during 2012/2013.
More info here:
The American Swedish Institute
The ASI offers two scholarships: The Lilly Lorénzen Scholarship, open to Minnesota residents who plan to carry out scholarly and/or creative studies in Sweden; and the Malmberg Scholarship, to support a year of study or research in Sweden by a US resident who is enrolled in a degree-granting program at an accredited college or university, or who is a qualified scholar engaged in study or research.

The Malmberg Scholarship for study in Sweden will grant significant funding (up to $10,000) for up to one year of study or research in Sweden to a U.S. resident who is either (a) a student enrolled in a degree-granting program at an accredited college or university in the U.S. whose current study can be supplemented by time in Sweden, or (b) a qualified scholar engaged in study or research in the U.S. whose work can be enhanced by study in Sweden.
The American-Scandinavian Foundation
More info here:
Other Non-SI Scholarship Programmes
EuroDesk European Info Centre
EuroDesk European Info Centre has a large number of links for funding opportunities.
More info here:
Global Grant
More info here:
* This list is provided as a guide/starting point for potential students. The information is updated to the best of our knowledge. Please be aware that Jönköping University is not responsible for the administration of these scholarships and, thus, cannot answer specific questions about them.

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