International Marketing

International Marketing at Glasgow Caledonian University is a comprehensive undergraduate degree designed to equip students with the essential skills and knowledge required to excel in the global business environment. This programme explores the dynamic nature of international markets, focusing on marketing strategies, consumer behavior, global branding, digital marketing, and cross-cultural communication. Students will gain a strong foundational understanding of marketing principles while also developing specialized insights into how businesses operate across different countries and cultures. The degree emphasizes practical applications, encouraging students to engage in real-world projects, case studies, and industry placements to enhance their professional skills. Throughout the course, students will analyze current international marketing trends and issues, such as digital transformation, sustainability, and ethical marketing practices. The programme aims to prepare graduates for careers in marketing management, international trade, market research, advertising agencies, and multinational corporations. With a focus on innovative thinking, strategic problem-solving, and effective communication, students will be well-equipped to navigate and influence the rapidly changing global marketplace. The programme also offers opportunities for studying abroad, allowing students to gain international exposure and experience firsthand cultural diversity and business practices around the world. By the end of the degree, graduates will possess a strong global perspective, advanced marketing competencies, and the confidence to succeed in diverse international roles. The faculty's industry connections and cutting-edge curriculum ensure that students are learning the most relevant and up-to-date theories and practices in international marketing. Overall, the International Marketing programme at Glasgow Caledonian University is designed to develop global marketing professionals who are ready to meet the challenges and seize the opportunities of the international marketplace.

Detailed Course Facts

• English

Course Content

Our programme provides a comprehensive knowledge of marketing activity set within the context of business and management. At the end of your studies you will have gained a broad knowledge of international marketing activities and more specialist expertise in areas such as consumer behaviour, marketing technologies, marketing communications, brand management and market research methods.
Throughout our programme you will have opportunities to engage in ‘real life’ scenarios through live industry projects, case studies and investigations which put into practice the theoretical concepts and frameworks learned throughout the curriculum.
Level One

• Workplace Culture & Behaviour
• The Business of Social Science
• Foundations of Marketing
• Fundamentals of Financial Management
• International Economic Issues and Challenges
• Option

Level Two

• Society, Employability and Business
• Essentials of Managing Human Resources
• Marketing Design and Creativity
• Brand Management
• Consumer Buying Behaviour
• Option

Level Three

• The Enterprise Value Challenge
• Business Research Methods
• International Marketing Strategy
• International Marketing Communications
• E-Marketing
• Option

Level Four

• Dissertation Project
• Changing Perspectives in International Marketing
• Global Brand Marketing
• International Advertising Strategy
• Option

Entry requirements typically include a minimum of Higher Secondary Education or equivalent qualifications. Applicants are usually expected to have achieved good grades in relevant subjects such as Mathematics, Business Studies, or Economics. For international students, proof of English language proficiency is required, with acceptable tests including IELTS, TOEFL, or equivalent, meeting the minimum scores specified by the university. A personal statement outlining motivation and interest in International Marketing is often part of the application process, demonstrating understanding of the field and career aspirations. Relevant work experience, while not always mandatory, can strengthen an application. Applicants with prior study in related subjects may be considered for advanced entry or credit transfer, depending on qualification equivalencies. Specific entry criteria may vary depending on the applicant's country of education and individual circumstances. Additionally, some programs may require references from academic or professional sources to support the application. The admissions process evaluates both academic achievements and potential to succeed in marketing studies. Candidates are encouraged to check the detailed entry requirements on the official university website for the most accurate and updated information. Overall, prospective students should demonstrate strong analytical skills, creativity, and a keen interest in international business environments to meet the program's standards.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.

International Marketing at Glasgow Caledonian University is a comprehensive undergraduate program designed to equip students with the necessary skills and knowledge to excel in the dynamic and competitive global marketplace. This program covers a broad spectrum of marketing principles, including strategic planning, consumer behavior, digital marketing, branding, international trade, and market research. Students will engage with both theoretical frameworks and practical applications to understand how marketing strategies are developed and implemented across different cultural and economic contexts worldwide. The curriculum emphasizes international business environments, preparing graduates to operate effectively in diverse cultural settings and facing global marketing challenges. Throughout the course, students will have opportunities for hands-on learning through case studies, projects, and potential internships with international companies, allowing them to gain real-world experience and develop a global perspective. The program also focuses on the development of critical thinking, communication, and analytical skills, which are essential for a successful career in international marketing. Glasgow Caledonian University has strong links with industry partners, providing students with networking opportunities, guest lectures from professionals, and career support services. Graduates of this program are well-positioned to pursue careers in multinational corporations, marketing agencies, consultancy firms, or to start their own international marketing ventures. The program is delivered by experienced academics and industry experts, ensuring that students receive current and relevant education aligned with industry standards and emerging trends. Whether students are interested in pursuing further studies or entering the workforce, the International Marketing program at Glasgow Caledonian University offers a robust foundation to thrive in the global marketing arena.