International Marketing

Description

Marketing is involved in every aspect of a well-run organisation, including activities such as advertising, sales, market research and new product development to create,promote and protect the company brand. Through understanding its customers and their needs and desires, a company can make itself, its goods or its services irresistible to consumers. Our programme explores the contemporary challenges faced by marketers operating in an increasingly competitive and globalized marketplace.
Combining traditional and digital marketing practices, our programme will provide you with the marketing knowledge and practical skills key to a successful career. You'll gain a sound understanding of specific aspects of marketing including consumer behaviour, marketing communications, brand management and market research methods, giving you invaluable experience of the creative, team-based nature of the world of marketing.
In addition to the central subject of marketing, you will study a range of complementary business modules designed to provide you with a wider understanding of business and the society in which you'll operate as a global leader of tomorrow. You'll also have the opportunity to study European Language Modules to further enhance your skills as a global graduate.
Other optional modules can be selected from a wide variety of subject areas including psychology, sociology, politics, history, communications, and other management or business related subjects, allowing you to excel as a well-rounded graduate.

Detailed Course Facts

• English

Course Content

Our programme provides a comprehensive knowledge of marketing activity set within the context of business and management. At the end of your studies you will have gained a broad knowledge of international marketing activities and more specialist expertise in areas such as consumer behaviour, marketing technologies, marketing communications, brand management and market research methods.
Throughout our programme you will have opportunities to engage in ‘real life’ scenarios through live industry projects, case studies and investigations which put into practice the theoretical concepts and frameworks learned throughout the curriculum.
Level One

• Workplace Culture & Behaviour
• The Business of Social Science
• Foundations of Marketing
• Fundamentals of Financial Management
• International Economic Issues and Challenges
• Option

Level Two

• Society, Employability and Business
• Essentials of Managing Human Resources
• Marketing Design and Creativity
• Brand Management
• Consumer Buying Behaviour
• Option

Level Three

• The Enterprise Value Challenge
• Business Research Methods
• International Marketing Strategy
• International Marketing Communications
• E-Marketing
• Option

Level Four

• Dissertation Project
• Changing Perspectives in International Marketing
• Global Brand Marketing
• International Advertising Strategy
• Option

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.