International Marketing Communications

Advertisement

The MSc in International Marketing Communications is a unique and exciting programme delivered in the heart of the City of London, the business capital of the world. The programme will allow you to gain a comprehensive understanding of the theoretical knowledge and application skills in the subject area.

It is taught by leading academics from across disciplines as well as industry experts. The most recent subject review of our teaching, student support and course provision by the UK governments Quality Assurance Agency awarded Business and Management education top marks and so placed it in the top 5% of UK business schools.

The MSc in International Marketing Communications is an ideal programme for those who wish to develop their understanding of international marketing communications, or formalise, through acquiring a postgraduate qualification, their past marketing work experience. The programme will enable you to master specific analytical approaches and techniques applicable to international marketing communications. It will also equip you with specialised knowledge and transferable skills necessary for future employment opportunities.

The programme also aims to provide you with an understanding of the cultural differences giving you the skills to research and evaluate all aspects of marketing communications from an international perspective, from branding, advertising and public relations to developing communications strategies.

Additionally, the programme is designed in consultation with the Chartered Institute of Marketing (CIM), the worlds largest professional body for marketing and business developments. While studying for our programme, you have also the opportunity to work towards achieving the CIMs Professional Postgraduate Diploma in Marketing, enabling you to graduate with an enhanced qualification that is sought after by employers.

Career opportunities
The MSc in International Marketing Communications provides you with excellent career prospects within the marketing, PR or communications departments of multinational or internationally-focused companies, in marketing and communications consultancies, or advertising and PR agencies.

Graduates can also progress to further study (e.g. M. Phil, PhD).

Course Structure
The programme consists of eight core modules. Additionally, you are required to complete a dissertation/work based management report.

P.G. Cert:

* Corporate Marketing Strategy (10 credits)
* Research Methods (Skills & Practice) (10 credits)
* Marketing and Brand Communications (20 credits)
* International Markets and Consumption (20 credits)

P.G. Diploma:

* International Advertising and Branding (20 credits)
* International P.R. Sponsorship and Endorsement (20 credits)
* Digital Marketing (10 credits)
* Dissertation/Work Based Management Proposal (10 credits)

Masters Degree:

* Dissertation/Work Based Management Report (60 credits)

Modules on this course include:

* Corporate Marketing Strategy
* Research Methods (Skills and Practice)
* Marketing and Brand Communications
* International Markets and Consumption
* International Advertising and Branding
* International Public Relations, Sponsorship and Endorsement
* Dissertation / Work Based Management Proposal
* Digital Marketing
* Dissertation/Work Based Management Report

Learning and teaching

The programme adopts a student-led blended learning approach in which a high degree of student input and interaction will be encouraged.

The learning and teaching methods are designed to ensure that students understanding of international marketing communications takes place in an applied decision-making context.

The diversity of backgrounds of students on the programme will also contribute to the collective student experience.

The formal teaching contact time takes place through lectures and seminars whereby information is conveyed, analysed and evaluated through various methods such as case studies, individual and group project activities, presentations and self-managed study.

Additionally students attend workshops, IT lab sessions, guest lectures and receive individual supervision.

Assessment
The assessment methods will vary and may include written coursework, oral presentations, group work or examinations which requires students to critically reflect upon the academic literature; analyse case studies; collect, interpret and synthesise ideas and information; and demonstrate engagement with contemporary issues in international marketing communications theory and practice. Feedback on these coursework helps students with the development of their final assignments.

The final component of the course is the dissertation. It requires students to demonstrate a thorough and critical engagement with the literature on international marketing communications, to develop and carry through an appropriate research programme that constitutes an original application of knowledge, to critically evaluate the results achieved, and to evaluate the implications of these results for managerial actions.

Applicants should have: * a minimum of lower second-class Honours degree (or equivalent) in business or marketing-related subject or equivalent.Those with relevant professional qualifications or extensive professional experience will also be considered. Applicants who are recent graduates of the Chartered Institute of Marketing (CIM) at postgraduate level are eligible for fast track exemptions.