International Marketing (with Internship)

The International Marketing with Internship degree at London South Bank University is an immersive program designed to prepare students for a successful career in the dynamic and globalized field of marketing. This course combines comprehensive academic learning with practical industry experience, enabling students to develop a deep understanding of international marketing principles, strategies, and practices. Throughout the program, students explore core concepts such as market research, consumer behavior, digital marketing, branding, and global marketing environments, all tailored to the complexities of diverse international markets. A distinctive aspect of this degree is the inclusion of an internship component, providing students with valuable real-world experience and the opportunity to apply theoretical knowledge in practical settings. The internship placement allows students to work with leading global companies, marketing agencies, or international organizations, building professional networks and gaining insights into current industry trends. The program also emphasizes the development of essential employability skills, including communication, teamwork, analytical thinking, and strategic decision-making. Students are encouraged to critically evaluate marketing campaigns, understand cultural differences, and develop innovative solutions tailored to international audiences. The curriculum is delivered by experienced faculty members who possess extensive industry and academic expertise, ensuring students receive high-quality instruction aligned with current market demands. Upon graduation, students will be equipped with the skills necessary to pursue careers in marketing management, international business development, digital marketing strategies, advertising, and market research across various sectors worldwide. The program’s global outlook, combined with practical industry experience, aims to produce graduates who are adaptable, culturally aware, and ready to thrive in the competitive international marketing landscape.

The International Marketing (with Internship) undergraduate program at London South Bank University is designed to equip students with comprehensive knowledge and practical skills essential for a successful career in the global marketing industry. This course offers a rigorous curriculum that combines core marketing principles with an in-depth understanding of international markets, consumer behavior, digital marketing strategies, and cross-cultural communication. Throughout the program, students engage in a variety of modules that cover topics such as global marketing management, strategic marketing, market research, branding, advertising, and sales techniques, ensuring a well-rounded education in marketing practices worldwide.

A distinctive feature of this degree is the inclusion of an internship component, which provides invaluable industry experience, allowing students to apply theoretical concepts in real-world settings. Students have the opportunity to undertake placements with leading multinational companies, marketing agencies, or startups, fostering professional development and enhancing employability. The internship also enables students to build a global network of contacts, gain insight into international business operations, and develop practical skills such as project management, client liaison, and digital marketing campaign execution.

The program emphasizes the importance of cultural awareness and adaptability, preparing graduates to work effectively across diverse markets and with international teams. In addition to classroom-based learning, students participate in workshops, seminars, and group projects that develop teamwork, communication, and analytical thinking skills. The programme also incorporates emerging trends and technologies in marketing, such as social media analytics, mobile marketing, and e-commerce, ensuring students stay current with industry developments.

Assessment methods include exams, coursework, presentations, and practical projects, designed to evaluate both theoretical understanding and practical application. The program aims to produce graduates who are innovative, strategically-minded, and capable of contributing to the growth and success of organizations operating in an increasingly interconnected global marketplace. Upon completing the degree, students will be well-equipped to pursue careers in international marketing management, digital marketing, brand development, market research, and related fields, with the professional experience gained through the internship enhancing their prospects in a competitive job market.

UCAS points: 112 tariff points (or equivalent) from at least 2 A Levels or equivalent qualifications, including at least 1 subject related to business, marketing, or management. Alternatively, acceptable qualifications include BTEC Extended Diploma/MM, Access to Higher Education Diploma with relevant modules, or international qualifications that are considered equivalent. Applicants must demonstrate proficiency in English, typically through IELTS or an equivalent test, with a minimum overall band score of 6.0, with at least 5.5 in each component. Work experience is not a mandatory requirement but may be considered as an advantage during the selection process. Applicants are expected to show an interest in marketing, international business, or related fields, either through personal statement, references, or previous experience. Entry is also open to mature students who can demonstrate relevant professional experience or prior learning. Successful applicants are usually required to attend an interview or provide a personal statement explaining their motivation and support for their application. Non-standard qualifications and mature students are assessed on a case-by-case basis, with consideration given to relevant work or life experience. International applicants must also meet visa requirements and demonstrate their ability to study in the UK. Applicants are encouraged to check the specific entry requirements before applying, as they may vary depending on the year of entry or specific circumstances. The university also accepts a wide range of international qualifications, such as the IB Diploma, Advanced Placement, or other national qualifications that are deemed equivalent. For those with non-traditional educational backgrounds, a detailed personal statement, references, and possibly an interview or assessment task may be required to assess suitability for the programme.

The financing options for the International Marketing (with Internship) degree programme at London South Bank University are designed to support students in managing the costs associated with higher education. Tuition fees for international students are typically set annually and can vary depending on the specific academic year; as of the latest information, the international tuition fee for this programme is approximately £13,500 per year. British citizens and EU students may be eligible for home fee rates, but international students should prepare for the higher tuition fees. Students are encouraged to explore a range of funding opportunities, including government loans, scholarships, and bursaries offered by the university.

London South Bank University provides a selection of scholarships specifically aimed at international students, which can significantly reduce the financial burden. These scholarships are awarded based on academic merit, financial need, or specific criteria such as country of origin. Additionally, the university offers bursaries and fee waivers in some cases, which students should inquire about during the application process.

Students seeking external funding can consider government-sponsored loans or scholarships available in their home countries, as well as private educational loans from financial institutions. It is advisable for prospective students to consult the university’s financial aid office early to understand eligibility, application procedures, and deadlines.

Living expenses are an important component of overall study costs; London’s cost of living can be high, so students should budget for accommodation, food, transportation, and personal expenses. The university’s student services provide guidance on affordable accommodation options, part-time job opportunities, and financial planning. International students in particular are encouraged to explore part-time work permitted within their visa conditions to supplement their income and gain valuable work experience.

In summary, financing studies at London South Bank University for the International Marketing (with Internship) programme involves tuition fees, living costs, and personal expenses. A combination of university scholarships, potential government aid, external funding sources, and careful financial planning can help ensure a successful and manageable educational experience. Students are advised to check the latest fee information and funding opportunities directly with the university’s official resources to stay updated on any changes or new support schemes.

The BSc International Marketing (with Internship) programme at London South Bank University is designed to equip students with comprehensive knowledge and practical skills in the field of international marketing. The course covers a wide range of topics including global marketing strategies, consumer behaviour, digital marketing, market research, and international business environments. Students will develop critical thinking and analytical skills essential for creating effective marketing campaigns across diverse cultural and economic contexts. The programme emphasizes the importance of understanding international markets and the challenges of operating within them.

One of the key features of this degree is the optional placement year, which provides students with valuable industry experience through an internship. This component allows students to apply theoretical concepts in real-world settings, gain professional contacts, and enhance their employability upon graduation. The internship is supported by the university’s careers service, which helps students find suitable placements in various sectors such as advertising, digital marketing agencies, multinational corporations, and e-commerce companies.

The curriculum is designed to blend academic learning with practical application, ensuring students are well-prepared for careers in marketing, branding, market research, and international business consultancy. The programme also includes modules focused on communication skills, data analysis, and strategic planning. Students will learn how to develop marketing plans, analyze international markets, utilize digital tools for marketing purposes, and understand legal and ethical issues in international marketing.

London South Bank University offers state-of-the-art facilities and access to industry-standard software, which enhances the learning experience. The course is taught by experienced faculty members who have extensive professional backgrounds and academic expertise in marketing and international business. The university fosters a vibrant, diverse student community and offers various extracurricular opportunities, professional networking events, and career workshops to support student development.

Upon graduation, students will be equipped with the skills needed to succeed in a competitive global marketplace. They will be prepared for roles such as international marketing executive, brand manager, market analyst, digital marketing specialist, and business development officer. The combination of academic rigour and practical experience provided by the internship helps students transition smoothly into their chosen careers or pursue further postgraduate study.

To support international students, the university provides comprehensive visa and support services, language assistance, and integration programs to ensure a smooth transition into university life and studies. Overall, the BSc International Marketing (with Internship) at London South Bank University is designed to produce highly skilled graduates ready to meet the demands of global marketing industries.