The International Marketing (with Internship) programme at London South Bank University offers students a comprehensive and practical understanding of global marketing strategies and operations. Designed for aspiring marketing professionals, this course combines academic theory with real-world experience, preparing graduates to excel in dynamic international markets. Throughout the programme, students will explore core marketing concepts such as consumer behaviour, market research, branding, digital marketing, and strategic planning, all within an international context. The curriculum emphasizes the importance of cultural awareness and adaptation, equipping students with the skills needed to develop effective marketing campaigns across diverse regions.
One of the key features of this programme is the integrated internship component, which provides students with valuable industry experience. During the placement period, students will work with reputable companies or organizations, applying their learned knowledge to practical projects, and gaining insights into the day-to-day operations of international marketing teams. This hands-on experience not only enhances employability but also allows students to build professional networks and develop essential skills such as communication, teamwork, and problem-solving. The internship is supported by university staff, ensuring that students find placements suited to their career goals and interests.
The programme is delivered through a mix of lectures, seminars, workshops, and case studies, encouraging active participation and critical thinking. Students will have access to state-of-the-art facilities and resources, including market research databases and digital marketing tools, to enrich their learning experience. The course also incorporates current trends and issues in international marketing, such as digital transformation, e-commerce, sustainability, and ethical marketing practices. These components ensure graduates are prepared to face contemporary challenges in a competitive global environment.
London South Bank University prides itself on fostering an inclusive and innovative academic community, supporting students throughout their studies with personalized guidance and career services. Graduates of this programme will be well-equipped to pursue careers in international marketing, advertising, brand management, market research, and digital marketing agencies, or to further their education with postgraduate studies. The International Marketing (with Internship) programme is an excellent choice for those seeking to gain a competitive edge in the global marketplace, combining academic excellence with practical experience to launch a successful marketing career.
The International Marketing (with Internship) undergraduate program at London South Bank University is designed to equip students with comprehensive knowledge and practical skills essential for a successful career in the global marketing industry. This course offers a rigorous curriculum that combines core marketing principles with an in-depth understanding of international markets, consumer behavior, digital marketing strategies, and cross-cultural communication. Throughout the program, students engage in a variety of modules that cover topics such as global marketing management, strategic marketing, market research, branding, advertising, and sales techniques, ensuring a well-rounded education in marketing practices worldwide.
A distinctive feature of this degree is the inclusion of an internship component, which provides invaluable industry experience, allowing students to apply theoretical concepts in real-world settings. Students have the opportunity to undertake placements with leading multinational companies, marketing agencies, or startups, fostering professional development and enhancing employability. The internship also enables students to build a global network of contacts, gain insight into international business operations, and develop practical skills such as project management, client liaison, and digital marketing campaign execution.
The program emphasizes the importance of cultural awareness and adaptability, preparing graduates to work effectively across diverse markets and with international teams. In addition to classroom-based learning, students participate in workshops, seminars, and group projects that develop teamwork, communication, and analytical thinking skills. The programme also incorporates emerging trends and technologies in marketing, such as social media analytics, mobile marketing, and e-commerce, ensuring students stay current with industry developments.
Assessment methods include exams, coursework, presentations, and practical projects, designed to evaluate both theoretical understanding and practical application. The program aims to produce graduates who are innovative, strategically-minded, and capable of contributing to the growth and success of organizations operating in an increasingly interconnected global marketplace. Upon completing the degree, students will be well-equipped to pursue careers in international marketing management, digital marketing, brand development, market research, and related fields, with the professional experience gained through the internship enhancing their prospects in a competitive job market.
UCAS points: 112 tariff points (or equivalent) from at least 2 A Levels or equivalent qualifications, including at least 1 subject related to business, marketing, or management. Alternatively, acceptable qualifications include BTEC Extended Diploma/MM, Access to Higher Education Diploma with relevant modules, or international qualifications that are considered equivalent. Applicants must demonstrate proficiency in English, typically through IELTS or an equivalent test, with a minimum overall band score of 6.0, with at least 5.5 in each component. Work experience is not a mandatory requirement but may be considered as an advantage during the selection process. Applicants are expected to show an interest in marketing, international business, or related fields, either through personal statement, references, or previous experience. Entry is also open to mature students who can demonstrate relevant professional experience or prior learning. Successful applicants are usually required to attend an interview or provide a personal statement explaining their motivation and support for their application. Non-standard qualifications and mature students are assessed on a case-by-case basis, with consideration given to relevant work or life experience. International applicants must also meet visa requirements and demonstrate their ability to study in the UK. Applicants are encouraged to check the specific entry requirements before applying, as they may vary depending on the year of entry or specific circumstances. The university also accepts a wide range of international qualifications, such as the IB Diploma, Advanced Placement, or other national qualifications that are deemed equivalent. For those with non-traditional educational backgrounds, a detailed personal statement, references, and possibly an interview or assessment task may be required to assess suitability for the programme.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The financing options for the International Marketing (with Internship) degree programme at London South Bank University are designed to support students in managing the costs associated with higher education. Tuition fees for international students are typically set annually and can vary depending on the specific academic year; as of the latest information, the international tuition fee for this programme is approximately £13,500 per year. British citizens and EU students may be eligible for home fee rates, but international students should prepare for the higher tuition fees. Students are encouraged to explore a range of funding opportunities, including government loans, scholarships, and bursaries offered by the university.
London South Bank University provides a selection of scholarships specifically aimed at international students, which can significantly reduce the financial burden. These scholarships are awarded based on academic merit, financial need, or specific criteria such as country of origin. Additionally, the university offers bursaries and fee waivers in some cases, which students should inquire about during the application process.
Students seeking external funding can consider government-sponsored loans or scholarships available in their home countries, as well as private educational loans from financial institutions. It is advisable for prospective students to consult the university’s financial aid office early to understand eligibility, application procedures, and deadlines.
Living expenses are an important component of overall study costs; London’s cost of living can be high, so students should budget for accommodation, food, transportation, and personal expenses. The university’s student services provide guidance on affordable accommodation options, part-time job opportunities, and financial planning. International students in particular are encouraged to explore part-time work permitted within their visa conditions to supplement their income and gain valuable work experience.
In summary, financing studies at London South Bank University for the International Marketing (with Internship) programme involves tuition fees, living costs, and personal expenses. A combination of university scholarships, potential government aid, external funding sources, and careful financial planning can help ensure a successful and manageable educational experience. Students are advised to check the latest fee information and funding opportunities directly with the university’s official resources to stay updated on any changes or new support schemes.
The BSc International Marketing (with Internship) programme at London South Bank University is designed to equip students with comprehensive knowledge and practical skills in the field of international marketing. The course covers a wide range of topics including global marketing strategies, consumer behaviour, digital marketing, market research, and international business environments. Students will develop critical thinking and analytical skills essential for creating effective marketing campaigns across diverse cultural and economic contexts. The programme emphasizes the importance of understanding international markets and the challenges of operating within them.
One of the key features of this degree is the optional placement year, which provides students with valuable industry experience through an internship. This component allows students to apply theoretical concepts in real-world settings, gain professional contacts, and enhance their employability upon graduation. The internship is supported by the university’s careers service, which helps students find suitable placements in various sectors such as advertising, digital marketing agencies, multinational corporations, and e-commerce companies.
The curriculum is designed to blend academic learning with practical application, ensuring students are well-prepared for careers in marketing, branding, market research, and international business consultancy. The programme also includes modules focused on communication skills, data analysis, and strategic planning. Students will learn how to develop marketing plans, analyze international markets, utilize digital tools for marketing purposes, and understand legal and ethical issues in international marketing.
London South Bank University offers state-of-the-art facilities and access to industry-standard software, which enhances the learning experience. The course is taught by experienced faculty members who have extensive professional backgrounds and academic expertise in marketing and international business. The university fosters a vibrant, diverse student community and offers various extracurricular opportunities, professional networking events, and career workshops to support student development.
Upon graduation, students will be equipped with the skills needed to succeed in a competitive global marketplace. They will be prepared for roles such as international marketing executive, brand manager, market analyst, digital marketing specialist, and business development officer. The combination of academic rigour and practical experience provided by the internship helps students transition smoothly into their chosen careers or pursue further postgraduate study.
To support international students, the university provides comprehensive visa and support services, language assistance, and integration programs to ensure a smooth transition into university life and studies. Overall, the BSc International Marketing (with Internship) at London South Bank University is designed to produce highly skilled graduates ready to meet the demands of global marketing industries.
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