The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets.
Strategies for international market entry
Cross cultural buyer behaviour
International brand management
International pricing and performance
Digital and social media
Global operations and logistics
Market driven marketing
Social marketing strategy
15,000 word research dissertation as well as internship reflective practice project.
We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct Tuition Fee discounts and we encourage all eligible students to apply for our Vice-Chancellor Scholarships.
Read more about key postgraduate scholarships below and find out more about scholarships and fee discounts for postgraduate students.Vice-Chancellor Scholarships
Students holding an offer of a place on a postgraduate course will be invited to apply for a Vice-Chancellors scholarship. The Vice-Chancellor's Scholarship programme offers a range of rewards from £1,000 bursaries to a full fee waiver.LSBU Graduate Loyalty Scheme
This scheme gives eligible undergraduate students and alumni a discount of their taught postgraduate tuition fees when they enrol on one of our postgraduate taught courses starting this year. All final year LSBU undergraduates, achieving a 2:1 or higher, who process directly onto an LSBU postgraduate taught course receive a 25% discount off their fees.International Scholarships
As well as being potentially eligible for our postgraduate scholarships, International students can also benefit from a range of scholarships just for them. Find out more about International scholarships.
Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.