International Marketing

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The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context. Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

The International Marketing undergraduate program at the University of Birmingham offers students a comprehensive understanding of global marketing strategies, consumer behavior, and the dynamic international business environment. Throughout the course, students will explore the fundamental principles of marketing, including market research, branding, digital marketing, and advertising, with a specific focus on how these concepts are applied across diverse cultural and economic contexts worldwide. The program emphasizes the development of practical skills through case studies, group projects, and internships, preparing graduates for successful careers in multinational corporations, marketing agencies, and entrepreneurship ventures.

Students will gain critical insights into global market trends, cross-cultural communication, and the ethical considerations involved in international marketing practices. The curriculum is designed to foster analytical thinking, creative problem-solving, and strategic planning abilities, ensuring graduates can adapt to rapidly changing global markets. Core modules include International Marketing Management, Global Consumer Behavior, Digital Marketing Strategies, and International Business Environment, supplemented by optional modules such as Marketing Analytics, E-commerce, and Brand Management.

The program also offers opportunities for real-world experience through collaborative projects with industry partners and study abroad options, allowing students to experience international markets firsthand. With expert faculty who are actively engaged in cutting-edge research, students will benefit from an academically rigorous environment that combines theoretical foundations with practical application. Graduates of this program will be well-equipped to pursue careers in international marketing roles, consulting, market research, and further study in business or marketing at postgraduate level. The University of Birmingham’s international reputation for research and teaching excellence ensures that students will receive a high-quality education designed to meet the demands of the global business landscape.

Standard entry requirements for the International Marketing program at the University of Birmingham typically include A-levels or equivalent qualifications, with a usual offer of ABB or similar. Applicants may also be required to demonstrate proficiency in English through tests such as IELTS or equivalent, with a typical required score of 6.5 overall, with no less than 6.0 in any component. The program values previous academic achievements in subjects like Business Studies, Marketing, Economics, or other relevant fields. Personal statements and references are also considered as part of the application process. The course emphasizes multidisciplinary knowledge, critical thinking, and practical skills in marketing strategies, consumer behavior, digital marketing, and international business environments. Students are encouraged to develop strong analytical abilities, communication skills, and cultural awareness to succeed in the global marketplace. There are also opportunities for work placements and internships, which can be highly beneficial for practical experience. International students should ensure that their qualifications meet the specific requirements for their country of education and may need to provide additional documentation or credentials. The university’s admissions team reviews each application holistically, considering academic records, personal statements, and any relevant work experience. For postgraduate levels, such as MSc International Marketing, graduates typically need a good honours degree, usually a 2:1 or above, in a relevant subject, along with satisfactory references and evidence of English language proficiency if applicable. The program aims to prepare students for careers in marketing, international trade, consultancy, and related fields. Successful candidates will demonstrate strong motivation, strategic thinking, and an understanding of global market dynamics. As university requirements can change, applicants are advised to check the official University of Birmingham website for the most current and specific entry criteria.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Birmingham offers a comprehensive range of financing options to support students pursuing the International Marketing undergraduate program. Prospective students are encouraged to explore the university's scholarship schemes, which include merit-based awards for both domestic and international students. Scholarships such as the Birmingham International Scholarships are available to outstanding applicants, providing financial assistance that can significantly offset tuition fees. Additionally, the university provides access to government-sponsored loans and grants, where applicable, for eligible students from the United Kingdom and the European Union. For international students, there are specific scholarship programmes aimed at promoting diversity and supporting international study ambitions.

Furthermore, the university offers part-time work opportunities on campus, allowing students to earn income while studying to help cover living expenses and other costs associated with higher education. Students are advised to check with the university's financial aid office for detailed information on available bursaries, work placements, and funding advice. Private funding options and external sponsors may also be available, and students are encouraged to seek advice from independent financial advisors or external scholarship bodies. The university’s dedicated financial services team provides one-on-one assistance to help students develop personalized financial plans, manage tuition payment deadlines, and explore flexible payment options.

In terms of the cost of study, tuition fees for the International Marketing program are set annually and vary depending on the student's domicile status. International students typically pay higher fees than home students, with detailed fee information available on the university's official website. The university is committed to transparent communication about costs, and students can access detailed schedules of fees, payment plans, and terminal fee notices well before enrolment. Financial support through student loans, scholarships, and bursaries aims to make higher education accessible and affordable for a diverse range of students.

Overall, the University of Birmingham is dedicated to offering comprehensive financial support to help students succeed academically and professionally, reducing financial barriers through a variety of funding streams and assistance programmes tailored to meet individual needs.

The International Marketing undergraduate program at the University of Birmingham provides students with a comprehensive understanding of global marketing strategies, consumer behavior, and international business environments. The curriculum is designed to equip students with the skills needed to analyze market trends, develop effective marketing campaigns, and understand cultural differences impacting marketing practices worldwide. The program covers core modules such as Marketing Principles, Digital Marketing, International Business Environment, and Consumer Behavior, alongside specialist modules focusing on international marketing strategies, brand management, and market research. Throughout the course, students benefit from engaging lectures, practical assignments, and real-world case studies that foster critical thinking and strategic decision-making skills.

Students have opportunities for internships and placements, enabling them to gain practical experience and build professional networks within international markets. The university's strong links with industry professionals and organizations provide valuable insights into current marketing challenges and innovations. The program also emphasizes the development of transferable skills such as communication, teamwork, and data analysis, preparing graduates for diverse careers in marketing, advertising, market research, and international business development.

The university's location in Birmingham offers access to a vibrant business community and numerous events focused on marketing and entrepreneurship, enriching the learning experience. Additionally, students can participate in study abroad programs to gain global perspectives and enhance their intercultural competence. The program culminates in a final year project, where students can specialize in an area of interest within international marketing and demonstrate their ability to apply their knowledge to real-world problems. Graduates of this program are well-positioned to pursue careers internationally or further their education through postgraduate studies in marketing, business administration, or related fields.