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This course is for those who want to develop or enter a career in marketing, particularly in international organisations. To be successful in dynamic markets, you need the skills, knowledge and attitudes to ensure you manage effectively.
During the course you develop an appreciation of the main international marketing management skills needed for the twenty first century.
These include
* practical problem solving skills that companies use in international markets
* the ability to tackle real company projects in international market research
* management research skills to identify and understand customers and competitors
* cross cultural understanding to become an effective international manager
* a working knowledge of important software tools for management decision making
* confidence in your ability to a professional and a manager
As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.
This course is recognised by the Chartered Institute of Marketing chartered marketer status. It provides an ideal base from which to develop your career in international marketing, allowing you to be employed in any industry
Postgraduate certificate * marketing management and planning
* understanding customers and competitors
* managing marketing relationships
* managing marketing resources
Postgraduate diploma * international marketing consultancy project
* competitive marketing strategies for global markets
* entrepreneurial marketing and innovation
* the reflective marketing practitioner
MSc * dissertation
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Accreditation
This course reflects the professional requirements of the Chartered Institute of Marketing.