International Marketing

International Marketing at Athens University of Economics and Business is a comprehensive undergraduate program designed to prepare students for dynamic careers in the global marketplace. The program combines theoretical knowledge with practical skills to enable graduates to develop effective marketing strategies across diverse international environments. Students will explore core concepts such as international market analysis, global consumer behavior, digital marketing, brand management, and cross-cultural communication. The curriculum emphasizes understanding global economic trends, international trade policies, and the integration of marketing mix elements in multicultural contexts. Throughout their studies, students engage in case studies, internships, and collaborative projects with businesses operating internationally, fostering real-world experience and networking opportunities. The program aims to cultivate critical thinking, analytical abilities, and innovative problem-solving skills necessary to succeed in multinational corporations, export companies, advertising agencies, and international consultancy firms. Graduates will be well-equipped to analyze market opportunities, develop tailored marketing campaigns, and adapt strategies to various cultural and regulatory environments. The program also emphasizes the importance of ethical marketing practices, sustainability, and the responsible use of data and technology. With a strong international orientation, the program promotes fluency in multiple languages, intercultural competence, and an understanding of global economic dynamics. Students benefit from the university’s partnerships with international institutions and companies, providing access to exchange programs, internships abroad, and joint research initiatives. Upon completion, graduates will possess the managerial competence and cultural awareness required to excel in competitive international marketing roles, contributing to the success of organizations operating in the global economy.

The International Marketing program at Athens University of Economics and Business offers students a comprehensive understanding of global marketing strategies and practices. This program is designed to equip students with the theoretical knowledge and practical skills necessary to succeed in the dynamic and competitive international business environment. Throughout the curriculum, students will explore core concepts such as international market research, global consumer behavior, cross-cultural communication, international marketing strategies, digital marketing, and international trade policies. Emphasis is placed on developing analytical skills, strategic thinking, and adaptability to different cultural contexts, enabling graduates to operate effectively in diverse markets.

The program combines lectures, case studies, group projects, and internships to provide a balanced learning experience that bridges academic theory with real-world applications. Students will have the opportunity to learn from experienced faculty members and industry professionals, gaining insights into current trends and challenges in international marketing. The coursework includes modules on branding and advertising in global markets, export management, international distribution channels, and e-commerce strategies. Additionally, students will develop language skills and intercultural competence, which are critical assets in global marketing roles.

Throughout their studies, students are encouraged to participate in networking events, seminars, and international exchange programs to broaden their perspectives and establish valuable professional connections. The program prepares graduates for careers in multinational corporations, export-import companies, marketing agencies, and consulting firms, among others. Graduates will be capable of designing, implementing, and evaluating marketing strategies tailored to international markets, ensuring their competitiveness and success in the global economy. Overall, the International Marketing program at Athens University of Economics and Business offers a rigorous and enriching educational experience, fostering future leaders in the field of international business.

Program Requirements: Applicants must possess a high school diploma or equivalent qualification recognized by Greek authorities. Admission is based on a combination of academic performance, particularly in relevant subjects such as mathematics, economics, and language skills, and may include an interview or entrance examination. Prospective students are required to have a good command of the English language, evidenced by a recognized English proficiency test such as IELTS (minimum score of 6.0), TOEFL (minimum score of 80), or equivalent, unless they have completed previous education in English. Candidates must submit completed application forms along with certified copies of their academic transcripts, diploma, and identification documents. Additionally, applicants are encouraged to provide a motivation letter explaining their interest in International Marketing and their career aspirations. The university values diverse backgrounds, and relevant work or internship experience in marketing or related fields can enhance an application, although it is not mandatory. International students must also meet visa requirements and provide proof of health insurance coverage. The program aims to develop students' analytical, strategic, and practical skills in marketing within international contexts. Therefore, applicants should demonstrate critical thinking, adaptability, and effective communication abilities. The university may require interviews to assess interpersonal skills and motivation. In some cases, applicants may be asked to provide letters of recommendation from previous educators or employers. The program requirements emphasize academic excellence, language proficiency, and motivation to succeed in a competitive global environment, ensuring that admitted students are well-prepared for advanced studies and professional success in international marketing.

The International Marketing program at Athens University of Economics and Business offers a comprehensive financing structure designed to support both local and international students throughout their studies. The program's tuition fees are set annually and vary depending on the student's nationality and the level of study. Tuition fees for undergraduate international students typically range from approximately €3,500 to €5,000 per academic year, while postgraduate programs may have similar or slightly higher fees. The university provides a range of scholarship opportunities based on academic merit, financial need, and specific criteria related to the student's background or achievements. These scholarships can cover partial or full tuition fees, thereby significantly reducing the financial burden on students.

In addition to scholarships, students have access to a variety of financial aid options, including Erasmus+ grants and other European mobility programs, which facilitate international exchange and study abroad periods. Many students also secure private or bank loans, although specific loan programs tailored to international students are limited. The university often encourages students to seek external funding through national or international agencies, foundations, and corporate sponsorships.

Students can also benefit from work-study opportunities within the university or in partnership with local businesses, enabling them to earn income while gaining practical experience aligned with their studies. The university's administrative office provides detailed guidance on the application process for financial aid, scholarship deadlines, and eligibility criteria.

Overall, the financing options available to students of the International Marketing program are designed to promote access to quality higher education by alleviating financial barriers, offering multiple funding pathways, and supporting students throughout their academic journey.

The International Marketing program at Athens University of Economics and Business offers students a comprehensive education in the principles and practices of marketing on a global scale. The program is designed to prepare graduates for careers in international business environments by providing them with a solid foundation in marketing theories, strategic planning, consumer behavior, market research, and digital marketing techniques. Students are introduced to the complexities of entering and competing in international markets, including understanding different cultural, economic, legal, and political factors that influence marketing strategies worldwide. The curriculum is often supplemented with case studies, real-world projects, and internships to give students practical experience. The program emphasizes the development of analytical skills, cross-cultural communication, and strategic thinking to enable graduates to adapt marketing practices to diverse international contexts. Courses are typically taught by faculty members who are experts in their fields and often include opportunities for students to participate in international exchanges or internships, enhancing their intercultural competence and global perspective. The program aims to foster innovative thinking and ethical decision-making, aligning with the dynamic nature of international markets. Graduates from the International Marketing program at Athens University of Economics and Business are prepared for careers in multinational corporations, marketing agencies, export-import companies, and governmental organizations, where they can leverage their knowledge to influence global marketing strategies and contribute to the international growth of businesses. The program also encourages continuous learning and adaptation, reflecting ongoing changes in global economic conditions and technological advancements that continually reshape the marketing landscape.