International Marketing

The MSc International Marketing at the University of Strathclyde is a comprehensive postgraduate program designed to equip students with the essential knowledge and practical skills required to excel in the global marketing landscape. This course offers an in-depth understanding of the core principles of marketing, combined with insights into international markets, cultural considerations, and strategic decision-making. Students will explore areas such as global marketing strategies, consumer behavior across diverse nations, digital marketing innovations, and the impact of globalization on marketing practices. The program emphasizes the development of critical thinking and analytical capabilities, enabling graduates to craft innovative marketing solutions in complex international environments. Through a combination of lectures, case studies, group projects, and practical assignments, students gain hands-on experience and a real-world perspective on international marketing challenges. The course also provides opportunities to engage with industry practitioners and participate in relevant internships, fostering professional networking and practical understanding. Graduates of this program will be well-prepared for careers in multinational corporations, marketing agencies, international trade organizations, and consultancy firms, where they can contribute to strategic planning, market research, brand management, and digital marketing initiatives. The University of Strathclyde’s strong emphasis on employability, combined with its innovative teaching methods, ensures that students are equipped to adapt to the rapidly changing global market environment. The MSc International Marketing is ideal for those seeking to build a career that spans borders, offering a unique blend of academic rigor and practical relevance that reflects the dynamic nature of international commerce and marketing practices today.

The Bachelor of Science in International Marketing at the University of Strathclyde offers a comprehensive education designed to prepare students for dynamic careers in global marketing environments. This programme emphasizes the development of strategic marketing skills, cross-cultural understanding, and the ability to analyze international markets effectively. Students will explore core marketing principles alongside specialized topics such as digital marketing, international trade, market research, branding, and consumer behavior across different cultural contexts. The curriculum incorporates practical modules that enable students to apply theoretical knowledge through case studies, group projects, and real-world marketing campaigns. Additionally, students will develop critical skills in communication, market analysis, and strategic planning, equipping them to operate confidently in diverse international settings. The programme also offers opportunities for work placements and internships, allowing students to gain valuable industry experience and establish professional networks. With a focus on global perspectives, the course prepares graduates to adapt marketing strategies to various cultural and economic environments, making them highly competitive in the international job market. Upon graduation, students will be equipped to pursue careers in international marketing management, market research, brand management, digital marketing, and related fields across various industries worldwide. The programme combines high-quality academic teaching with practical industry insights, ensuring students are job-ready and capable of addressing the complex challenges faced by organizations operating on a global scale.

A minimum of 120 SCQF credit points at level 8 or above, including at least 60 SCQF credits from modules in the discipline of Marketing, Business, or related fields. Applicants must possess a relevant undergraduate degree, typically a Bachelor's degree with a classification of at least 2:2 (lower second class) or equivalent. Relevant work experience may be considered in lieu of formal qualifications depending on individual circumstances. Proficiency in English is required, demonstrated by a IELTS score of at least 6.0 overall with no component below 5.5, or equivalent recognized English language qualification. The program emphasizes a combination of academic knowledge and practical skills in international marketing strategies, consumer behavior analysis, and digital marketing techniques. Students are expected to complete core modules in marketing fundamentals, international marketing environment, cross-cultural communication, digital marketing, and strategic management, complemented by optional modules tailored to specific interests. To qualify for the MSc award, students must also undertake a dissertation or research project, demonstrating the ability to apply theoretical knowledge to real-world international marketing issues. The program aims to develop critical thinking, analytical skills, and practical expertise, preparing graduates for careers in global marketing firms, multinational corporations, or entrepreneurial ventures. Candidates are encouraged to submit a personal statement outlining their motivation, relevant experience, and career aspirations. The university also values diversity in student backgrounds and welcomes applications from a range of disciplines, provided applicants can demonstrate an interest or background in marketing or related areas. Additional information such as application deadlines, portfolio requirements (if applicable), and interview processes can be found on the university’s official program page. Overall, the program maintains high academic standards and seeks to admit motivated individuals ready to engage with complex international marketing challenges through rigorous coursework, practical projects, and research activities.

The University of Strathclyde offers multiple financing options for students enrolled in the International Marketing program. Undergraduate students are encouraged to explore the various scholarships, bursaries, and funding opportunities available through the university. The Strathclyde Excellence Scholarship and other merit-based awards provide financial support to outstanding students, reducing the overall cost of education. Additionally, students from outside the UK may be eligible for specific international scholarships designed to support international students with their tuition fees and living expenses. The university also provides guidance on external funding sources, including government grants, private scholarships, and loan options available in students' home countries. For students requiring financial assistance, the university’s Student Finance Service offers personalized advice on installment plans, bursaries, and budgeting tips to manage their expenses effectively. International students are advised to apply early for scholarships and to seek detailed information regarding application deadlines and eligibility criteria to maximize their chances of receiving financial aid. Many students also consider part-time work opportunities on or near campus to help cover their living costs. The university partners with various organizations to facilitate internship and work placements, which can offer additional income and valuable industry experience. It is recommended that students carefully review the cost of living in Glasgow, including accommodation, transportation, and daily expenses, as part of their overall financial planning. Students should also consider health insurance costs, especially international students, as part of their budget. The university’s financial aid options aim to make the International Marketing program accessible and affordable, enabling students to focus on their studies and career development without excessive financial burden. Overall, the funding landscape at the University of Strathclyde is comprehensive, providing multiple avenues for students to secure the necessary financial support during their studies.

International Marketing at the University of Strathclyde is a dynamic and comprehensive undergraduate program designed to equip students with a solid foundation in marketing principles, strategic thinking, and international business practices. The program covers core areas such as market research, consumer behavior, digital marketing, branding, and sales management, providing students with the essential skills to navigate and succeed in global markets. Through a combination of lectures, workshops, and practical projects, students gain not only theoretical knowledge but also hands-on experience in developing marketing strategies, conducting market analysis, and utilizing digital tools.

The curriculum emphasizes the importance of understanding cultural differences, international trade laws, and global economic environments, preparing students to operate effectively across borders. Students have the opportunity to learn about emerging trends such as e-commerce, social media marketing, and data analytics, which are crucial for modern marketing professionals. The program also includes options for internships and industry placements, allowing students to apply their learning in real-world settings, build professional networks, and enhance their employability upon graduation.

The University of Strathclyde's strong links with industry partners and its focus on practical learning ensure that graduates are highly sought after by employers worldwide. The program is typically delivered over three years, with a possibility for placement years or study-abroad semesters, offering valuable international experience. The university boasts state-of-the-art facilities, a dedicated team of experienced academics, and a vibrant student community, fostering an enriching learning environment. Upon completion, graduates are well-prepared for a range of careers in marketing, advertising, sales, market research, and international business development. The program aims to develop both the academic understanding and the practical skills necessary for students to thrive in the competitive global marketplace.