International Marketing and Brand Management

The Master’s programme in International Marketing and Brand Management at Lund University offers students a comprehensive understanding of global marketing strategies and brand development in today’s dynamic and competitive environment. This two-year Master’s programme is designed to equip students with the necessary skills and knowledge to excel in various marketing roles across international markets. Throughout the programme, students explore the core principles of marketing, consumer behavior, branding, digital marketing, and strategic communication, enabling them to develop effective marketing campaigns that resonate across diverse cultural contexts.

The curriculum emphasizes a combination of theoretical frameworks and practical applications, allowing students to analyze real-world marketing challenges and develop innovative solutions. Key courses include international marketing management, brand management strategies, digital marketing and social media, international business environment, and marketing research methods. Additionally, students have the opportunity to engage in hands-on projects, case studies, and internships that facilitate direct industry engagement and practical learning experiences.

Lund University’s close connections with the business community and its emphasis on entrepreneurial thinking prepare students to adapt quickly to changing market conditions and develop sustainable marketing strategies. The programme also addresses important contemporary issues such as ethical marketing, corporate social responsibility, and the impact of digital transformation on branding and consumer engagement. Graduates of this programme are well-positioned for careers in marketing management, brand management, market research, digital marketing agencies, or entrepreneurial ventures, both in Sweden and internationally.

The programme is delivered in English and attracts students from around the world, fostering a multicultural learning environment that enhances cross-cultural communication skills. Throughout their studies, students benefit from Lund University’s renowned academic resources, experienced faculty members, and strong network of industry partners. Graduates are prepared to take on strategic roles in multinational corporations, marketing agencies, or to pursue doctoral studies. The programme’s international focus, combined with its rigorous academic structure, ensures that students develop a global perspective on marketing practices and brand development, enabling them to succeed in today’s interconnected world.

The Master's Programme in International Marketing and Brand Management at Lund University is designed to provide students with a comprehensive understanding of the complexities involved in creating, managing, and developing brands in a global context. Throughout the programme, students will explore key concepts like consumer behavior, marketing strategies, digital marketing, and brand development, all within an international framework that reflects the diverse and interconnected nature of today's marketplace. The programme emphasizes both theoretical knowledge and practical skills, ensuring graduates are well-equipped to analyze market trends, design effective marketing campaigns, and build strong brand identities that resonate across different cultures and regions.

Students will engage with cutting-edge topics such as global marketing strategies, cross-cultural communication, digital innovation, and ethical considerations in branding. The curriculum combines lectures, case studies, group projects, and internships to foster critical thinking, teamwork, and real-world problem-solving abilities. A significant portion of the coursework involves analyzing current market data, creating strategic marketing plans, and developing brand management tactics tailored to various industries and markets. Collaboration with industry partners and guest lectures from practitioners in the field will provide valuable insights and networking opportunities, bridging academic learning with industry practice.

The programme also emphasizes research skills, encouraging students to undertake independent studies or thesis projects that contribute to current debates and challenges within international marketing and brand management. Graduates of the programme will be prepared for diverse careers in marketing agencies, multinational corporations, consultancy firms, or as entrepreneurs seeking to establish and grow their brands internationally. With a focus on ethical and sustainable marketing practices, the programme aims to develop responsible leaders who are capable of navigating the dynamic global marketing environment with innovative ideas and strategic vision. The international atmosphere of Lund University, combined with its strong connections to the business community, creates an ideal environment for aspiring marketing professionals to develop their expertise and advance their careers in the global marketplace.

The International Marketing and Brand Management master's programme at Lund University requires applicants to hold a valid bachelor's degree (or equivalent) in a relevant field such as Business Administration, Marketing, or a closely related discipline. Second-class honours (or equivalent) is typically expected, demonstrating satisfactory academic performance. Applicants must demonstrate proficiency in English, with accepted tests including IELTS (minimum overall score of 6.5) or TOEFL (minimum score of 90 on the internet-based test). The admissions process may also consider relevant work experience or internships in marketing or brand management fields, though these are not formally mandatory. Additionally, motivation letters and references might be required to evaluate the applicant's interest in international marketing and their potential to succeed in a rigorous academic environment. The programme emphasizes analytical skills, strategic thinking, and cross-cultural communication, so applicants should be able to showcase these competencies through their academic background and personal statement. No specific entrance exam is mandated for this programme, but the selection process is competitive, prioritizing candidates with solid academic records and relevant experiences. Once admitted, students are expected to complete core courses in international marketing, branding strategies, consumer behavior, and digital marketing, alongside elective modules tailoring their skills to specific interests. In addition, students must participate in group projects, case studies, and practical assignments designed to prepare them for international marketing careers. While there are no formal prerequisites for certain modules, a foundational understanding of marketing principles and business strategy is beneficial. The programme aims to equip students with the skills necessary for managerial roles in global organizations, emphasizing creativity, analytical reasoning, and leadership in dynamic business environments.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Financing studies for the International Marketing and Brand Management master's programme at Lund University typically involve a combination of student contributions, scholarships, and potential government funding options. Tuition fees for international students are applicable, with generally assessed costs depending on the programme and year of enrollment. For the academic year 2023/2024, the tuition fee for the master's programme was approximately SEK 310,000 in total, payable in installments over the course duration. Swedish and EU/EEA students may be exempt from these fees, depending on their residency status and specific circumstances.

Students are encouraged to explore various funding opportunities such as Lund University Scholarships, which include the Lund University Global Scholarship and other faculty-specific scholarships aimed at international students with excellent academic records. These scholarships often cover partial or full tuition fees and may also include stipends for living expenses. Additionally, students can consider external funding options like government grants, private scholarships, or sponsorships from corporations interested in marketing and branding expertise.

Living costs in Lund, including accommodation, food, transportation, and insurance, should be budgeted separately. The estimated monthly living expenses are around SEK 8,000–10,000, depending on individual lifestyle choices. Students should also prepare for additional costs related to visa applications, health insurance, and study materials.

Financial planning for the programme involves careful budgeting and exploration of available resources early in the application process. International students should check the specific deadlines and requirements for scholarship applications, which often coincide with programme admission deadlines. The university provides detailed guidance on financial aid, payment plans, and eligibility criteria through its official website.

Overall, while studying International Marketing and Brand Management at Lund University entails certain costs, numerous financial aid options are available to support qualified students in financing their education. Prospective students are advised to visit the university’s official resources regularly to get updated information and guidance on funding opportunities and application procedures.

The Master’s Programme in International Marketing and Brand Management at Lund University is designed to equip students with a comprehensive understanding of global marketing strategies and brand development in an international context. The programme emphasizes strategic thinking, analytical skills, and practical knowledge to prepare graduates for careers in multinational corporations, branding agencies, and international marketing firms. Students will explore core topics such as consumer behavior, market analysis, brand positioning, digital marketing, and advertising strategies, all within a transnational framework that considers cultural, economic, and societal differences across markets. The curriculum integrates theoretical studies with real-world case studies, group projects, and internship opportunities, fostering both individual creativity and teamwork skills. The programme also aims to develop students’ ability to innovate and adapt to rapidly changing digital environments, where social media and e-commerce play a pivotal role in building and managing brands on a global scale. Throughout the course, students will have access to Lund University’s extensive network of industry partners and alumni, providing valuable insights and opportunities for professional development. The programme typically lasts two years and is taught in English, attracting students from diverse backgrounds worldwide. Graduates of the programme will be well-prepared for roles such as brand managers, marketing directors, consultancy specialists, or entrepreneurial ventures within the marketing sector. The programme’s location in Sweden, known for its innovative business environment and emphasis on sustainable development, enriches the learning experience and aligns with modern global marketing trends focused on ethical and responsible branding. Students are encouraged to develop a cross-cultural mindset and strategic perspective, enabling them to operate effectively in international markets and contribute to the growth of global brands. Overall, the International Marketing and Brand Management Master’s programme at Lund University combines academic rigor, practical relevance, and international exposure to prepare students for a successful career in the dynamic world of global marketing.