International Marketing and Brand Management

Study mode:On campus Study type:Full-time Languages: English
Foreign:$ 14.2 k / Year(s) Deadline: Jan 15, 2025
103 place StudyQA ranking:2727 Duration:12 months

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he Masters programme in International Marketing and Brand Management is Sweden's most popular MSc degree programme, with the largest amount of applicants from all over the world.

Key concepts of the programme * Deeper knowledge of international marketing and stra­tegy
* The development of competitive brands and corporate images
* International marketing and brand management in a new digital media landscape
* Practice theory and build skills by solving real problems for internationally leading companies

Where most programmes focus on either internation­al marketing or brand management, this programme will teach you how to meet the challenges and issues related to both. We provide you with the theory, concepts and skills to build strong brands and succesfully market products and services for businesses in a global competitive environment.

You will learn how to analyze, market, manage and sell new products and services, design strategies and build brand awareness and loyalty. The programme also trains your ability to lead businesses to reach their goals in a new media landscape.

Case studies are an integral part of the programme and ensure that you are able to practice what you have learned on real world problems from internationally leading companies and brands. If you want to learn how to influence decisions, people, businesses and society at large, this is the best place to start.

Your future careerThe Masters in International Marketing and Brand Management prepares students for careers in international firms within marketing, strategy, brand and product management, sales and marketing research.

The School's close ties to the international business community and extensive network of corporate partners ensure practical relevance and gives your career a head start. Graduates have found employment at internationally leading businesses all over the world at, for example, SAS, Mills DA and UNDP.

Compulsory courses (7.5 ECTS credits each): International Marketing and Strategy; Strategic Brand Management; Marketing Research Methods; Internet Marketing, Brands and Consumers.

Three of the following electives (5 ECTS credits each): International Business Relationships; Retailing and Distribution Channels; Understanding Consumption; Brands and Branding; Marketing Intelligence Theory and Practice; Modern Quantitative Marketing Research Methods. The programme ends with a degree project in International Marketing (15 ECTS credits).

Admission requirementsAn undergraduate degree (BA/BSc) with a major (60 ECTS credits) in Business Administration or the equivalent. English 6/English Course B.Selection criteriaBased on previous university/college studies and Statement of Purpose. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 575 TOEFL iBT® test: 90

Lund University Global Scholarship programmeThe Lund University Global Scholarship programme is targeted at top academic students from countries outside the EU/EEA (and Switzerland). You apply for a Lund University Global Scholarship after you have applied for the programme/or free-standing course you wish to study at Lund University.

Programme-specific scholarships

Some programmes may have specific scholarships connected only to the programme or the subject area.

Erasmus Mundus Action 1Lund University is a partner in several Erasmus Mundus joint programmes (Action 1). As a student on these Master's programmes you can get a scholarship that can cover both tuition fees and living expenses. Details can be found on the Erasmus Mundus programme pages.

Erasmus Mundus Action 2Lund University is a partner in several Erasmus Mundus Action 2 "lots".If you are from an eligible country you can apply for a scholarship to come to Lund University. Scholarships are available to academic staff, PhD students, Master's students and Bachelor's students and can cover both tuition fees and living expenses.

Swedish Institute scholarshipsThe Swedish Institute offers several scholarship programmes for international students studying at Bachelor's, Master's, PhD and post-doctoral levels.

Swedish Institute Study Scholarship:

The Swedish Institute Study Scholarships target highly qualified students across two categories:

Category 1: Students from the following 12 developing countries: Bangladesh, Bolivia, Burkina Faso, Cambodia, Ethiopia, Kenya, Mali, Mozambique, Rwanda, Tanzania, Uganda and Zambia. Category 2: Students with citizenship from countries on the DAC list (note there are some exceptions).

Other Swedish Institute Scholarships:

* Visby Programme - Swedish Institute Baltic Sea Region
* Swedish Institute Scholarships for East Europe
* Swedish-Turkish Programme

US Student FinanceLund University is a participating institution in the US Government Federal William D. Ford Direct Loan Program for undergraduate, Masters and doctoral programmes. This includes the Stafford Loans and the Graduate Plus Loans. Please note that this loan programme is only available to US citizens or eligible non-citizens.

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