StudyQA — Master: International Marketing Management — Berlin School of Economics and Law

Photos of university / #hwrberlin

Description Contents Requirements Funding More

International Marketing Management at Berlin School of Economics and Law is a comprehensive and globally-oriented degree program designed to prepare students for challenging careers in the dynamic field of international marketing. This program combines theoretical foundations with practical skills to equip graduates with a deep understanding of marketing principles in a global context. Students will explore various aspects of marketing, including market research, digital marketing, consumer behavior, branding strategies, and international trade regulations. The curriculum emphasizes intercultural competence, language skills, and strategic thinking to enable graduates to develop innovative marketing solutions for diverse international markets. Throughout their studies, students engage in real-world projects, internships, and case studies to gain practical experience and build a professional network. The program is taught by experienced faculty members with expertise in international marketing, business administration, and intercultural communication, providing students with valuable insights into current industry trends and challenges. Located in Berlin, a hub for international business and multicultural exchange, the university offers students a vibrant environment to study, collaborate, and grow. Graduates of the International Marketing Management program are well-prepared to pursue careers in multinational corporations, advertising agencies, market research firms, and international consulting companies. They possess a broad skill set that includes strategic planning, digital competencies, language skills, and cross-cultural understanding, making them highly employable in the competitive global job market. The program also emphasizes sustainability, ethical marketing practices, and innovation, aligning with the evolving demands of the global economy. Overall, this program offers a rich academic experience that combines rigorous coursework, practical exposure, and intercultural learning, enabling students to become successful international marketing professionals who can adapt to and influence the global marketplace.

Educational organisation

The three-semester post-graduate programme is divided into two semesters of theory and case studies, and a third semester dedicated to the Master's thesis and final examinations.
Total credits after successful completion of the programme: 90 to 120 credits (120 credits with internship)

Internships

210 ECTS credit points are required for admission to the programme. Applicants with 180 ECTS credit points will be required to obtain the additional 30 ECTS credit points by completing a work placement in the third semester. The programme will then last four semesters.

Forms of assessment

All modules of the curriculum of "International Marketing Management" will be assessed at the end of each semester, either as an exam, a presentation, a paper, or another form determined by the professor/lecturer of the course. All modules are assigned credits according to the workload. There will be a final thesis at the end of the course of studies.
The final grade is an accumulation of the credits for the modules taken, weighted by their relevance to the curriculum and the final exam.
The BSEL's variety of testing methods - written assignments, oral examinations, presentations, individual or group projects - takes into account the varying demands of the future occupational practice. It also allows for different learning methods among students.

Course objectives

The coursework at the Master's level focuses on management issues in the chosen specialisation "International Marketing Management".
Students will learn to develop original ideas in applying what they have learned and to understand how research expands the boundaries of knowledge. Graduates will be able to deal with complex issues both systematically and creatively, and they will have learned how to tackle and solve problems by thinking "outside the box". They will have the qualities needed for jobs requiring sound judgement, personal responsibility and initiative in complex and unpredictable professional environments.
The programme prepares students for positions as marketing and management specialists or executive managers in companies active in the international arena. This objective is supported by the programme's strong international and intercultural focus.

Language requirements

Applicants have to prove good working knowledge of English, equivalent to at least B2 level of the CEFR (Common European Framework of Reference for Languages), e.g. TOEFL iBT 87, IELTS 6.0, or CAE.

Academic requirements

Bachelor's or equivalent degree in business studies (or in a related subject with a focus on business studies)
at least 210 credit points (applicants with 180 European credit points will be required to obtain the additional 30 credit points by completing a placement in the third semester, the programme will then last four semesters)
evidence specifically of having completed undergraduate courses in Marketing, totalling at least 15 credit points
excellent English skills equivalent to at least level B2 of the CEFR (Common European Framework of Reference for Languages), e.g. TOEFL iBT 87, IELTS 6.0 or CAE
letter of motivation in English
CV in English
GMAT with a score of 600 or above (Applies only to non-EU/non-EEA degrees. In this case, proof of English proficiency is not necessary.)

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

✔️ Flexible study schedule
✔️ Experienced teachers
✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Enrolment fees

Approx. 300 EUR (subject to change without notice) per semester cover fees for the student services organisation and student parliament groups as well as the cost of a semester ticket which allows students to use the Berlin Public Transport (BVG) for six months.

Costs of living

The cost of living in Berlin is estimated at approx. 850 EUR per month. This includes rent in a student residence hall (private accommodation costs from 300 to 500 EUR per month), living expenses, health insurance, books and material, and incidental expenses.