StudyQA — Master: International Marketing

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The MSc International Marketing programme at GISMA Business School is designed to equip students with a comprehensive understanding of global marketing strategies and practices. This innovative course combines fundamental marketing principles with advanced insights into international market dynamics, consumer behavior, digital marketing, and brand management. Students will develop critical skills needed to analyze international markets, identify opportunities, and develop effective marketing campaigns tailored to diverse audiences across the world. The programme emphasizes both theoretical knowledge and practical application, ensuring graduates are well-prepared to navigate the complexities of the international business environment.

Throughout the course, students will engage with a diverse range of topics including global marketing strategy, cross-cultural communication, digital marketing channels, market research, and data analysis. The curriculum is designed to foster strategic thinking and creativity, empowering students to design innovative marketing solutions that drive business growth and competitive advantage. In addition, the programme offers opportunities for practical experience via case studies, group projects, and internships, allowing students to apply their learning in real-world contexts.

The MSc International Marketing at GISMA also places a strong emphasis on developing leadership, communication, and teamwork skills, which are vital for success in international marketing roles. The programme's flexible delivery options, including part-time study, cater to working professionals seeking to enhance their expertise and advance their careers. Upon graduation, students will be equipped with the skills to pursue careers in marketing management, brand development, digital marketing, market research, and international business consultancy.

With a focus on global best practices and emerging trends, the MSc International Marketing prepares students for the challenges and opportunities of a rapidly evolving digital and globalized economy. The programme’s experienced faculty, state-of-the-art facilities, and strong industry connections provide an enriching learning environment, encouraging innovation and entrepreneurship. Graduates will join a network of professionals recognized for their strategic marketing acumen and international outlook, ready to make an impact in various industries worldwide.

The MSc International Marketing programme is completed in one year (divided into two semesters), with the summer period used to complete the dissertation.

The programme contains the following modules:

International Marketing Leadership (30)
Managing Organisational Reputation (30)
Business Analysis and Decision Making (30)
International Emerging Themes (30)
Professional Development (Non-Credit Bearing)
Business Project (60)

Qualifications: 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
English proficiency: an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.
Non-standard entry: non-standard applicants are welcome to apply at GISMA. For more information and details on the non-standard application process please contact an advisor today for more information.

Tuition fee - €15,000

For applications submitted at least 8 weeks before orientation date university offers Early bird discount of up to 20%*

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.