International Marketing

Be part of a diverse global student group learning about business in in one of the world’s greatest cities. The International MBA is our premier Master's degree designed to help you build a brilliant career. You will receive teaching on the essential areas of business, along with critical workplace skills that are vital for success in the rapidly changing global environment. The course develops the competencies and character qualities you need, in addition to the teaching of specialist knowledge. This programme is available to individuals with at least two years’ work experience gained during undergraduate studies or otherwise.

Term 1:

• Boot Camp (Certificate, non-credit bearing)
• Organisational Context (15 credits)
• Human Resource Management (15 credits)
• Finance (15 credits)
• Business Operations Management (15 credits)

Term 2:

• Entrepreneurship (15 credits)
• Successful Innovation and Change (15 credits)
• Global Marketing and Sales (15 credits)
• Global Strategy (15 credits)

Term 3 (60 Credits):

• Business Project (12-month programme); OR
• Employability Skills and Academic Practice module (ESAP)* (18-month programme)

Employability Skills and Academic Practice module (ESAP)*

Our Employability Skills and Academic Practice module (ESAP)* is designed to enhance your employability by developing career-ready transferable skills. This module is part of the 18-month full-time programme, which gives you the opportunity to complete your Master’s with practical work experience. This can be through paid or unpaid employment, a short-term internship, employer-led or Professional Body project, consultancy work or volunteering.

Students wishing to study the International MBA will require:

• A minimum of a 2:2 Honours degree from a UK or a recognised overseas university or an equivalent international qualification; or
• An acceptable professional qualification equivalent such as the CMI, ILM, CIM at level 6 or above; or
• A minimum of two-years of work experience (which may have been gained concurrently with studies). Proof will be required

Following a review of applications, candidates may be required to:

• Attend a face-to-face or Skype interview; or
• Take part in a telephone interview; or
• Submit a Graduate Management Admissions Test (GMAT) score of 580 or above

If you do not think you meet the entry requirements, but have other qualifications or work experience, please contact us and we can review your options.

University offers scholarships to domestic and international students.  For more information please visit: bppuniversity.ac.uk/scholarships

International Marketing at BPP University is a comprehensive undergraduate program designed to equip students with the essential knowledge and skills needed to succeed in the global marketing environment. The curriculum covers core aspects such as international marketing strategies, consumer behavior across different cultures, digital marketing techniques, and international market research. Students gain an understanding of how global economic, political, and social factors influence marketing practices worldwide. The program emphasizes practical application through case studies, real-world projects, and opportunities for work placements, enabling students to apply theoretical concepts to real industry challenges. BPP University is known for its focus on employability and industry relevance, incorporating guest lectures from marketing professionals and providing networking opportunities within the business community. The programme aims to develop critical thinking, creativity, and analytical skills, preparing graduates for roles such as international marketing manager, brand manager, market analyst, and digital marketing strategist. The program may also include modules on marketing ethics, sustainability, and technological advancements shaping the future of international marketing. Students have access to modern learning facilities, including online resources and multimedia tools, supporting flexible learning options. Upon successful completion, graduates are awarded a Bachelor’s degree, which opens pathways to postgraduate studies or career advancement in various international marketing fields. The duration of the program is typically three years for full-time students, with part-time options available. Admission requirements usually include relevant qualifications and proficiency in English. Overall, the International Marketing program at BPP University aims to prepare students comprehensively for the dynamic and competitive global marketplace, fostering skills and knowledge that are highly valued by employers worldwide.