International Tourism

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This programme, which is run jointly by the Department of Economics and the National Centre for Tourism Policy Studies, is geared to provide students with an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development. It also presents an opportunity to gain insights into the marketing and management issues impacting on the sector.

Students are also presented with opportunities to update their language and IT skills, their communication and presentation skills, and to interact with tourism industry practitioners and visiting international faculty. Research skills are developed through dedicated methodology modules leading to the completion of a dissertation on a chosen topic in tourism. An innovative and integral part of this course is an international field trip which all students undertake.

Objectives

* To prepare graduates from a variety of academic backgrounds for rewarding careers in tourism and related sectors;
* To enable students to gain an appreciation of the principal issues and trends affecting the international tourism sector, and
* To build the competence and expertise of participants in business functions and techniques relevant to the changing tourism industry

Careers

Marketing Executives in Hotel Groups; Airline Executives; Travel Agency managers; Incoming Tour Operators; Third-level lecturing; Tourism Consultancy; Tour Guide Management; Tourism Facility Management; Managerial/ project management roles in rural, regional and national tourism organisations.

Semester 1

Tourism Principles and Practice, Economics of Tourism, Tourism Services Marketing, Management in Tourism Enterprises, Research Methods 1, Information Technology Workshop, Languages (optional), Work placement (inter-semester) (optional)

Semester 2

Tourism Planning and Development, International Tourism Trends, Economic Appraisal and Evaluation Techniques, Strategic Marketing for Tourism, Research Methods 2, Dissertation (for completion four months after the end of course-work).

Good honours (minimum 2.2) primary degree from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketing and others.ENGLISH LANGUAGE REQUIREMENTSAs all international students are required to possess sufficient language skills to attend lectures and sit examinations at the University of Limerick, students should be competent to communicate through the medium of English prior to their arrival. Students must have a minimum score of 550 (paper based) or 213(computer based) 80 (internet based) in TOEFL (Test of English as a Foreign Language) or an IELTS (International English Language Testing System) score in the range of 6.5-7 and not less than 6.0 in any one component. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 80 (Grade A) TOEFL paper-based test score : 550 TOEFL iBT® test: 80