BSc International Tourism

The Bachelor of Science in International Tourism at the University of Limerick is a comprehensive undergraduate program designed to prepare students for dynamic careers in the global tourism industry. This program offers a unique blend of academic knowledge and practical skills, equipping graduates to meet the challenges of a rapidly evolving sector. Throughout the course, students will explore key areas such as tourism management, hospitality operations, marketing, cultural heritage, sustainable tourism development, and digital innovations in the industry. The curriculum combines theoretical frameworks with real-world applications, including industry placements and project work, to ensure students are industry-ready upon graduation. The program emphasizes understanding the economic, social, and environmental impacts of tourism, promoting responsible and sustainable practices. Students will benefit from the university’s strong links with industry partners, providing opportunities for internships, networking, and industry insights. The diverse student body and international focus prepare graduates to work effectively in multicultural environments. Upon successful completion of the program, graduates will have the skills necessary for roles in travel agencies, tour operators, hospitality management, event planning, and destination marketing, among others. The Bachelor of Science in International Tourism at the University of Limerick is ideal for students passionate about exploring global cultures, delivering exceptional travel experiences, and shaping the future of sustainable tourism worldwide.

The Bachelor of Arts in International Tourism at the University of Limerick offers students a comprehensive understanding of the global tourism industry, equipping them with essential skills and knowledge to excel in this dynamic sector. The programme provides an interdisciplinary approach, combining insights from business, marketing, geography, history, and hospitality management to give students a well-rounded education. Throughout the course, students explore critical topics such as tourism planning and development, sustainable tourism practices, cultural heritage management, and the economic impacts of tourism worldwide. The curriculum emphasizes experiential learning through field trips, industry placements, and research projects, allowing students to gain practical experience and establish valuable professional networks.

Students will engage with core modules that cover the principles of tourism, strategic marketing, and digital tourism technologies, supplemented by electives that enable specialization in areas like eco-tourism or cultural tourism. The programme also focuses on developing key transferable skills such as communication, leadership, project management, and data analysis, preparing graduates for a wide range of careers within the tourism and hospitality sectors, including tour operators, destination management organizations, event planners, and policy advisors. The university’s strong links with industry partners and dedicated internship opportunities ensure students gain real-world experience and insights into current trends and challenges facing the industry.

The programme encourages an international outlook, fostering cultural awareness and understanding of global tourism markets. Students benefit from access to the university’s modern facilities, research centers, and an active student community that promotes collaboration and innovation. Upon graduation, students are equipped to contribute to the development of sustainable and innovative tourism solutions that enhance visitor experiences and support local communities. With a curriculum constantly updated to reflect industry developments, the Bachelor of Arts in International Tourism at UL prepares graduates to become future leaders in shaping the future of global tourism.

• A minimum of 240 ECTS credits completed over a period of four years of full-time study.
• Successful completion of core modules including Introduction to Tourism Management, Tourism Economics, Sustainable Tourism Development, and Hospitality Operations.
• Completion of compulsory modules such as Marketing for Tourism, Events Management, Cultural Heritage and Tourism, and Digital Marketing in Tourism.
• Elective modules allowing specialization in areas like Adventure Tourism, Eco-Tourism, or Tourism Policy.
• Attendance and participation in practical training placements or internships totaling at least 200 hours to gain real-world experience in the tourism industry.
• Completion of a research project or dissertation on a relevant tourism topic, demonstrating research skills and industry knowledge.
• Achieve a minimum grade point average (GPA) of 50% in all modules to pass the program.
• Attendance at specified seminars, workshops, and industry events as part of the curriculum requirements.
• Compliance with the university's academic integrity policies and code of conduct throughout the duration of the program.
• Submission of a final assessment portfolio including reflective essays, case studies, and a comprehensive industry analysis report.
• Engagement in team-based projects and presentations to develop collaborative and communication skills.
• Participation in a study abroad program or international field trip to enhance global understanding of tourism practices.
• Completion of all assessments including written exams, group projects, and individual assignments by designated deadlines.
• Attendance of at least 80% in lectures, seminars, and tutorials to meet attendance requirements.
• Successful defense of the final project or thesis before a faculty panel.
• Meeting all language proficiency requirements if applicable, especially for international or exchange students.
• Adherence to health and safety regulations during practical components and fieldwork activities.
• Demonstration of professional and ethical standards consistent with the tourism and hospitality industry.
• Submission of all required documentation including enrollment forms, internship reports, and evaluation forms before graduation.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The International Tourism program at the University of Limerick offers a range of financing options to support students throughout their studies. Students enrolled in this program can avail of various sources of funding, including government grants, scholarships, and student loan schemes. The Irish government provides financial assistance through the Student Grants Scheme, which is available to eligible students based on residency, income, and other criteria. Additionally, the University of Limerick offers competitive scholarships specifically for students pursuing degrees in tourism and related fields, rewarding academic excellence and potential. These scholarships can significantly reduce the financial burden and are awarded annually, with detailed application procedures available on the university's official website.

International students may also explore funding options through international scholarship programs, some of which are partnered with the university or external organizations. The university’s financial aid office provides guidance to prospective and current students on available funding sources, application processes, and deadlines. For students requiring additional financial support, there are also part-time work opportunities within the university campus, permissible under visa regulations, allowing students to earn income while studying.

In terms of tuition fees, undergraduate programs at the University of Limerick are structured with clear payment schedules, and international students are advised to plan their finances accordingly. The university’s fee structure is publicly available, and students can pay in installments or as a lump sum. For those unable to cover the full costs upfront, the university may offer deferred payment options or payment plans.

Students are encouraged to apply early for scholarships and grants to maximize their chances of receiving financial assistance. The university continuously updates its funding opportunities, and detailed, current information can be obtained through the university’s financial aid department or the official university website. Overall, the University of Limerick strives to make higher education accessible by providing extensive financial support mechanisms for students enrolled in the International Tourism program.

The Bachelor of Arts in International Tourism at the University of Limerick offers students a comprehensive understanding of the global tourism industry, focusing on sustainable practices, cultural awareness, and innovative marketing strategies. This multidisciplinary programme combines theoretical knowledge with practical applications, preparing graduates for diverse careers in tourism management, hospitality, event planning, and tourism policy development. Students will explore topics such as tourism economics, destination management, tourism planning, and digital marketing, equipping them with the skills necessary to adapt to the rapidly evolving tourism sector.

The curriculum integrates core modules in business, environmental studies, and social sciences, emphasizing sustainable tourism development and responsible travel. In addition, students gain practical experience through industry placements, workshops, and field trips which enhance their understanding of real-world challenges and opportunities within the tourism industry. The programme promotes critical thinking, problem-solving, and communication skills, essential for effective leadership in a competitive international market.

Students benefit from the university’s strong links with industry partners and tourism organizations, providing networking opportunities and industry insights. The university’s location in Ireland, known for its vibrant tourism sector and rich cultural heritage, offers students immersive experiences that deepen their understanding of international tourism dynamics. Graduates of this programme are well-equipped to pursue careers in tourism development agencies, hotel chains, travel companies, event organizations, and government tourism departments. They may also choose to further their studies with postgraduate education in tourism, hospitality, or related fields. The programme emphasizes global consciousness, innovative thinking, and ethical practices, aligning with contemporary trends in the industry and preparing students for leadership roles in the international tourism arena.