Leisure and Tourism Management

The Bachelor of Science in Leisure and Tourism Management at South East European University is a comprehensive program designed to prepare students for successful careers in the dynamic and expanding field of tourism and leisure industries. This program offers a multidisciplinary curriculum that combines theoretical knowledge with practical skills, enabling students to understand the complexities of tourism development, management, and sustainability. Throughout the course, students will explore various aspects of tourism including hospitality management, event planning, travel logistics, marketing, and customer relationship management. Emphasis is also placed on understanding the social, cultural, and environmental impacts of tourism, fostering responsible and sustainable practices within the industry. The program aims to develop students' managerial competencies, communication skills, and problem-solving abilities, equipping them to take on leadership roles in various sectors such as hotels, resorts, travel agencies, event organizations, and tourism boards. Students will benefit from a combination of classroom lectures, practical internships, and real-world projects, facilitating a well-rounded educational experience aligned with industry standards. The curriculum is regularly updated to reflect current trends and innovations in tourism and leisure management, ensuring graduates are well-prepared to meet the demands of a globalized industry. Graduates of this program will be capable of analyzing market trends, creating strategic plans, and implementing effective solutions to enhance the competitiveness and sustainability of tourism organizations. With an emphasis on ethical practices and cultural sensitivity, the program fosters a global perspective, preparing students to operate effectively in diverse environments. Upon completion, students will earn a recognized degree that opens doors to various career opportunities locally, regionally, and internationally. This program is ideal for individuals passionate about travel, hospitality, and creating memorable experiences, and who seek to contribute positively to economic development and community well-being through innovative and responsible tourism initiatives.

Detailed Course Facts

Application deadline Admissions on a rolling basis. Tuition fee

• EUR 4750 Semester (EEA)
• EUR 4750 Semester (Non-EEA)

For semesters one and two: 4,750 For semesters three to six; 5,750

Start date February,June,August,October 2015 Fall Semester: October 6, 2014 Spring Semester: February 2, 2015 Summer Semester 1: June 1, 2015 Summer Semester 2: August 3, 2015 Credits (ECTS) 192 ECTS

Credits: 192 ECTS/140 CH

Duration full-time 36 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Part-time, Full-time Intensity Flexible More information Go To The Course Website

Course Content

This six-semester BA program prepares students to work in diverse sectors of the travel and tourism industry such as hotel management, event management, tour operations, resort management and convention management. It includes courses in recreational facilities management, tourist destination management, geography of tourism, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.

LEARNING OBJECTIVES

• Show an appreciation of contemporary global issues and how they relate to the tourism and leisure industry.
• Plan and execute research projects and effectively communicate results at whatever level is appropriate to the audience.

YEAR ONE

FIRST SEMESTER (22 CH | 30 ECTS)

• BCO111 - Foundations of Business Management (3|4)
• BCO112 - Marketing Management (3|4)
• BCO113 - Writing Communication Skills (3|4)
• BCO114 - Accounting I (3|4)
• BCO115 - Micro Economics (3|4)
• BCO116 - Elementary Calculus (2|3)
• BCO117 - IT Software for Business (2|3)
• BCO118 - Environmental Sustainability (2|3)Seminars/Industrial Visits (1|1)

SECOND SEMESTER (22 CH | 30 ECTS)

• BCO121 - Ethics in Business (3|4)
• BCO122 - Oral Communication Skills (3|4)
• BCO123 - Accounting II (3|4)
• BCO124 - Macro Economics (3|4)
• BCO125 - Business Law (3|4)
• BCO126 - Mathematics of Finance (2|3)
• BCO127 - Applied Management Statistics (2|3)
• BCO128 - Advertising, Media & Branding (2|3)
• Seminars/Industrial Visits (1|1)

YEAR TWO

THIRD SEMESTER (21 CH | 30 ECTS)

• BCO211 - Strategic Marketing (3|4)
• BCO212 - Business Finance I (3|4)
• BCO213 - Human Resources Management (2|3)
• BCO214 - Production Management (2|3)
• BCO215 - Entrepreneurship & New Venture Creation (2|3)
• BCO216 - Management Information Systems (2|3)
• BCO217 - E-Business (2|3)
• BAT211 - Cross-Cultural Business Issues (2|3)
• BAT212 - The Business of Tourism (2|3)
• Seminars/Industrial Visits (1|1)

FOURTH SEMESTER (21 CH | 30 ECTS)

• BCO221 - Global Economics (3|4)
• BCO222 - Business Finance II (3|4)
• BCO223 - Social Media Marketing (2|3)
• BCO224 - Financial Markets (2|3)
• BCO225 - Consumer Behavior (2|3)
• BCO226 - Sales & Purchasing Management (2|3)
• BAT221 - Service Management (2|3)
• BAT222 - Event & Conference Management (2|3)
• BAT223 - Cultural Heritage (2|3)
• Seminars/Industrial Visits/Thesis Seminar (1|1)

YEAR THREE

FIFTH SEMESTER (21 CH | 30 ECTS)

• BCO311 - Global Business (3|4)
• BCO312 - Financial Statement Analysis (3|4)
• BCO313 - Negotiation (2|3)
• BCO314 - Small Business Management (2|3)
• BCO315 - Corporate Finance (2|3)
• BCO316 - Industrial Marketing (2|3)
• BAT311 - Tourism Marketing (2|3)
• BAT312 - Sustainable Tourism: Policies & Ethics (2|3)
• BAT313 - Hospitality Management (2|3)
• Seminars/Industrial Visits/Thesis Seminar (1|1)

SIXTH SEMESTER (21 CH | 30 ECTS)

• BCO321 - Strategic Management (3|4)
• BCO322 - Budgeting & Control (3|4)
• BCO323 - Organizational Communication (2|3)
• BCO324 - Cases in Marketing (2|3)
• BAT321 - Cases in Tourism (2|3)
• BAT322 - International Operations Management(2|3)
• BAT323 - Financial Management in Tourism (2|3)
• BAT324 - Quality Management (2|3)
• BAT325 - Leisure & Recreational Management (2|3)
• Thesis Seminar (1|1)
• Final Case: Marketing (3|3)
• Final Case: Leisure & Tourism (3|3)
• Thesis (6|6)

Audience

English Language Requirements

IELTS band : 6 TOEFL paper-based test score : 550 TOEFL iBT® test : 80

To study at this university, you have to speak English. We advice you to

take an IELTS test.

Requirements

Diploma

A diploma from an accredited secondary school equivalent to:

• Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.

English Requirements

Unless you are a native English speaker, you must submit a certificate of English proficiency:

• TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
• IELTS score 6.0
• Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
• EU's internal English exam

Recommendations

Submit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than European University.

The Leisure and Tourism Management program at South East European University is designed to prepare students for dynamic careers in the tourism and leisure industries, which are vital components of the global economy. This undergraduate program aims to equip students with comprehensive knowledge of tourism principles, management strategies, hospitality, event planning, and sustainable tourism practices. The curriculum typically combines theoretical foundations with practical applications, including internships and industry placements, to ensure students gain real-world experience.

Students in this program learn about various aspects of tourism, such as tourism marketing, destination management, cultural tourism, eco-tourism, and the impact of tourism on local communities and economies. The program emphasizes sustainable development, encouraging students to develop environmentally responsible and socially inclusive tourism practices. Additionally, coursework often covers areas like hotel management, travel agencies, tour operation, and digital marketing within the tourism sector.

The program's faculty is usually composed of experienced professionals and academics specializing in tourism, hospitality, and leisure management. Students benefit from modern facilities, industry partnerships, and opportunities for international exchange programs, which enhance their practical skills and global perspectives. Graduates of the program are prepared for careers in tourism agencies, hospitality enterprises, event management companies, local government departments focused on tourism development, and international organizations.

The program also focuses on developing essential soft skills, such as communication, teamwork, problem-solving, and leadership, which are crucial for success in the hospitality and tourism industries. Furthermore, students may have access to various extracurricular activities, certifications, and seminars that deepen their understanding of current industry trends and innovations. The overarching goal is to produce graduates who are competent, innovative, and adaptable to the rapidly changing landscape of leisure and tourism management.

As tourism continues to grow worldwide, the demand for skilled professionals in this field increases, making this program a valuable stepping stone for students eager to contribute to and shape the future of tourism development globally and locally. The program is tailored to meet the evolving needs of the industry, combining academic excellence with practical training to ensure students are well-prepared for their professional careers after graduation.