Curtin's Master of Luxury Branding will advance your expertise into luxury business management and marketing as it equips you with the management, entrepreneurial, marketing and professional abilities to operate in the luxury goods and experiential luxury industry. Within this class you'll learn how to employ specialized knowledge notions, frameworks and practices pertinent to luxury new direction to correctly notify brand strategies, new development and organization decisions. You will also find out about the field of design direction in the creation of brand positioning and identity, particularly in the luxurious product industry. Higher degree units in big numbers analytics in consumer and marketing biometrics and innovations reflect some of the Curtin School of Marketing's aspects of search experience. You will also complete a significant independent research project. The course is industry-focused and relevant to the luxury advertising profession. There's regular interaction with industry through guest speakers, study tours and office projects that are practical. You will have the chance to apply your critical thinking and analytic abilities to modern advertising and advertising challenges, with particular focus on affiliate marketing and marketing in an worldwide context.
Luxury Branding at Curtin University offers a comprehensive and in-depth exploration of the dynamic world of luxury goods and services. This program is designed to equip students with the essential knowledge and practical skills necessary to thrive in the highly competitive luxury branding industry. Students will delve into the history and evolution of luxury brands, gaining an understanding of the core principles that distinguish luxury from mass-market products. The curriculum covers various aspects of luxury branding, including brand management, marketing strategies, consumer behavior, and the unique challenges associated with maintaining exclusivity and prestige. Through a mix of theoretical studies and real-world case analyses, students will learn how to develop compelling brand stories, design luxurious brand identities, and execute targeted marketing campaigns that resonate with affluent clients. The program also emphasizes digital innovation and the impact of social media on luxury branding, enabling students to adapt to rapidly changing market trends. Additionally, students will explore sustainability issues within the luxury sector, understanding how modern consumers demand responsible and ethical practices from luxury brands. Practical workshops, industry visits, and collaborative projects ensure that students gain hands-on experience and build valuable networks within the industry. Graduates of this program will be prepared for careers in luxury brand management, marketing, retail management, and consulting within the high-end market segment. They will possess the strategic mindset and creative vision necessary to elevate luxury brands globally and foster long-term customer loyalty. Overall, the Luxury Branding program at Curtin University provides an exceptional foundation for aspiring professionals eager to make their mark in the world of luxury.
Program requirements for the Bachelor of Commerce (Luxury Brand Management) at Curtin University include completing a total of 288 credit points, which encompasses core coursework, electives, and capstone experiences. Prospective students must have completed senior secondary education or an equivalent qualification with demonstrated achievement in English. International applicants are required to meet the English language proficiency standards set by the university, such as an IELTS score of 6.5 or higher, with no band less than 6.0. The program is designed to equip students with the essential skills and knowledge in luxury branding, marketing, consumer behavior, and strategic management tailored specifically to the luxury sector. Students are expected to undertake a combination of lectures, seminars, industry placements, and project work. Prior to commencing advanced modules, students should have foundational knowledge in business principles, marketing, and communication. To graduate, students must successfully complete all prescribed core modules, which typically include subjects like Brand Management, Luxury Market Analysis, Digital Marketing Strategies, and Consumer Insights, along with their elective options. Additionally, students are encouraged to participate in industry internships and live projects to enhance practical skills and industry understanding. The program also emphasizes research and innovative thinking in branding, requiring students to complete a final capstone project that synthesizes their learning and practical insights into the luxury branding industry. Attendance and participation are important, and students must adhere to the academic integrity and code of conduct policies outlined by Curtin University. International students must obtain the appropriate student visa and comply with all immigration and university regulations. The program aims to prepare graduates for leadership roles in luxury brand management, marketing agencies, retail, or entrepreneurial ventures in the luxury sector, setting a foundation for lifelong learning and industry engagement.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The Financing studies for the Luxury Branding program at Curtin University provide students with comprehensive knowledge of financial management principles tailored specifically to the luxury branding industry. The program aims to equip students with a deep understanding of financial strategies, budgeting, investment analysis, and fiscal decision-making crucial for leading within luxury brand organizations. Students learn about financial planning processes, cost management, and revenue optimization techniques to ensure sustainable growth and profitability in a highly competitive luxury market. The curriculum includes modules on financial accounting, corporate finance, and financial markets, offering a solid foundation in economic principles applicable to branding and marketing sectors. Special focus is given to the financial aspects of brand development, including investment in branding campaigns, pricing strategies, and managing financial risks associated with high-end product lines. Courses also explore the valuation of luxury brands, financial reporting standards, and international finance considerations relevant to global markets. Practical workshops and case studies enable students to analyze real-world financial scenarios faced by luxury brands, enhancing their analytical and decision-making skills. Curtin University's approach emphasizes industry relevance, integrating current financial practices with theoretical frameworks. Graduates of the program are prepared to undertake roles in financial management, strategic planning, and brand investment analysis within the luxury branding sector. Overall, the Financing studies component ensures that students develop a broad and detailed understanding of the financial mechanisms that underpin successful luxury branding operations, enabling them to contribute effectively to the financial health and strategic direction of luxury organizations.
The Luxury Branding program at Curtin University provides students with an in-depth understanding of the principles and practices involved in branding and marketing within the luxury industry. This program is designed to equip students with the knowledge and skills necessary to navigate the complex landscape of high-end branding, including insights into consumer behavior, brand management, and strategic communication tailored specifically for luxury products and services. Students will explore the history and evolution of luxury branding, examining case studies of leading brands and analyzing the unique challenges faced by companies operating in this exclusive market segment. The curriculum emphasizes critical thinking and creative problem-solving, encouraging students to develop innovative strategies that resonate with the discerning clientele of luxury brands. Throughout the course, students will gain practical experience through projects, internships, and real-world case studies, fostering a hands-on understanding of brand positioning, brand development, and marketing communications in the luxury sector. The program also covers digital marketing strategies, social media influence, and the importance of maintaining brand integrity and exclusivity in a rapidly changing digital landscape. Curtin University's emphasis on international perspectives ensures that students are prepared to work in global markets, understanding cultural nuances and consumer preferences across different regions. Graduates of this program are well-positioned for careers in brand management, marketing, advertising, and consultancy roles within the luxury industry. The program often extends its learning opportunities through industry partnerships and networking events, connecting students directly with professionals and leaders in the luxury branding field. Overall, this program aims to produce graduates who are not only knowledgeable about luxury branding but also capable of innovative thinking and strategic decision-making that align with the values and expectations of luxury consumers worldwide.
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