Marketing and Finance BSc (Hons)

The BSc (Hons) in Marketing and Finance at Kingston University offers students an innovative and comprehensive education that combines the essential principles of marketing strategies with the core concepts of finance and financial management. This degree program is designed to equip students with a solid foundation in both areas, preparing them for dynamic careers in the fast-paced worlds of business, marketing, and finance. Throughout the course, students will engage with a diverse curriculum that integrates theoretical knowledge with practical skills, enabling them to analyze financial data, develop effective marketing campaigns, and understand the global economic environment.

The program emphasizes the importance of strategic thinking, digital marketing techniques, consumer behavior, financial analysis, investment strategies, and risk management. Students will gain hands-on experience through case studies, group projects, and real-world industry scenarios, fostering their ability to solve complex problems and make data-driven decisions. Kingston University’s strong links with industry partners provide valuable opportunities for placements, internships, and networking, helping students to gain insights into current market trends and enhance their employability.

Additionally, students will have access to modern facilities, including computer labs equipped with industry-standard software, and dedicated support from experienced lecturers who are experts in their fields. The course emphasizes developing both soft skills, such as communication, teamwork, and leadership, and technical skills, including financial modelling and market research. Graduates of this program will be well-prepared to pursue careers in areas such as marketing management, financial analysis, consultancy, financial planning, advertising, and digital marketing. They will also possess the entrepreneurial acumen needed to start their own ventures or further their studies through postgraduate qualifications.

This degree program is ideal for students with an interest in understanding how financial markets operate and how marketing strategies influence consumer behavior in an increasingly digital world. By choosing the BSc (Hons) in Marketing and Finance at Kingston University, students will embark on a challenging and rewarding educational journey that combines theoretical insights with practical application, setting the foundation for a successful career in the competitive global marketplace.

Program Content Overview:

The Marketing and Finance degree programme at Kingston University is designed to equip students with a comprehensive understanding of core concepts and practices in both marketing and financial management. Throughout this course, students will explore the fundamental principles that underpin successful marketing strategies, including market research, consumer behaviour, branding, digital marketing techniques, and integrated marketing communications. Concurrently, students will gain insights into financial analysis, corporate finance, investment management, and financial planning, enabling them to make informed decisions in a competitive business environment.

The curriculum combines theoretical learning with practical application, ensuring graduates are ready to tackle real-world challenges. In the marketing module, students will develop skills in campaign planning, data analysis, and strategic communication, preparing them for roles in advertising, brand management, and digital marketing. The finance component emphasizes quantitative analysis, financial reporting, and risk management, essential for careers in banking, financial consultancy, and corporate finance roles.

Throughout the programme, students will engage with case studies, group projects, and industry simulations that foster teamwork, problem-solving, and strategic thinking. They will learn to analyse market trends, interpret financial data, and develop innovative business solutions. The programme also offers opportunities for work placements and industry networking, providing valuable experience and insights into current market practices.

Graduates of this programme will be equipped with a versatile skill set suitable for various roles in the marketing and finance sectors. They will have a strong understanding of the latest digital marketing tools, financial software, and analytical techniques, making them highly employable in today’s dynamic economic landscape. Additionally, the programme emphasizes ethical business practices and sustainability, reflecting the importance of responsible decision-making in contemporary business environments.

With access to Kingston University’s excellent facilities, experienced faculty, and strong links with industry partners, students receive a well-rounded education that combines academic excellence with practical relevance. Upon completion, graduates will be prepared to pursue careers in marketing management, financial analysis, consultancy, or further postgraduate studies in business-related fields.

Admissions requirements typically include a relevant academic background such as A-levels, IB, or equivalent qualifications, with a recommended minimum grade profile. Applicants must demonstrate English language proficiency through tests like IELTS with a score of at least 6.0 or equivalent. Work experience is not a mandatory requirement but may be considered advantageous in some cases. All applicants are required to complete an application form and provide academic transcripts, personal statement, and references. Specific subject prerequisites might include proficiency in mathematics or relevant subjects depending on the course focus. Mature students without standard qualifications but with relevant work experience may also be considered under special entry schemes. International students need to meet visa and sponsorship requirements in addition to academic criteria. The selection process involves assessment of academic qualifications, personal statement, and references, with potential interviews for shortlisted candidates. Applicants are encouraged to demonstrate strong communication skills, analytical abilities, and motivation related to the field of marketing or finance. For students whose first language is not English, the university recommends achieving the required score in an approved English language test prior to application submission. The program aims to admit students with diverse backgrounds to foster a dynamic learning environment, and therefore, additional considerations such as extracurricular activities, leadership experience, and career aspirations may also be evaluated during the admission process. Kingston University values students who show a passion for their chosen discipline and a readiness to engage with practical and theoretical aspects of marketing and finance. The application deadline varies depending on the intake period, but prospective students are advised to apply early to ensure consideration for competitive scholarship opportunities. Successful applicants are expected to attend orientation sessions and meet any specific entry conditions outlined in their offer letter. While exact minimum requirements are detailed above, the university emphasizes that admissions decisions are comprehensive and consider the overall profile of the applicant.

Funding options for the Marketing and Finance programs at Kingston University include a variety of financial support mechanisms designed to assist students throughout their studies. Students may be eligible for government-backed loans such as the Student Finance England, which can cover tuition fees and provide maintenance funds. Additionally, students can explore university-specific scholarships and bursaries based on academic achievement, financial need, or other criteria. Kingston University offers several scholarships aimed at supporting undergraduates and postgraduates, which can significantly offset the overall cost of education. Part-time work opportunities are also available on campus and in the local area, allowing students to earn supplementary income while balancing their studies. For international students, funding options are more limited but may include external scholarships, sponsorships, and private financial aid arrangements. The university also provides comprehensive financial guidance via its dedicated Student Finance Office, helping students understand loan processes, repayment obligations, and budgeting strategies. The cost of living in the Kingston area should also be considered, and students are advised to plan their finances accordingly. Students are encouraged to apply early for available scholarships and to explore all potential sources of funding to reduce financial burdens during their studies. It is important to note that the specifics of available funding may vary each academic year, and students are recommended to consult the university’s official website or contact the Student Finance Office for the most current information. Kingston University is committed to enabling access to higher education by providing detailed financial support information and guidance, ensuring that students can focus on their academic and professional development without undue financial stress.

This undergraduate programme offers a comprehensive education in Marketing and Finance, equipping students with essential theoretical knowledge and practical skills necessary for success in today's dynamic and competitive business environment. The course structure combines core modules in marketing strategies, consumer behavior, financial accounting, corporate finance, and data analysis, providing students with a well-rounded understanding of how businesses operate and how market forces influence financial decisions. Students will engage in real-world projects, case studies, and internships, fostering critical thinking, strategic planning, and effective communication skills. The programme emphasizes the development of analytical competencies, enabling graduates to interpret financial statements, conduct market research, and formulate effective marketing campaigns. Through a blend of lectures, seminars, and group work, students will explore various aspects of marketing management, digital marketing tools, branding strategies, and financial management techniques. The curriculum is designed to adapt to current industry trends, ensuring graduates are prepared for careers in marketing, finance, banking, consultancy, and other related fields. Kingston University prides itself on its strong links with industry professionals and employers, offering networking opportunities, guest lectures, and career support services. The university also emphasizes the importance of ethical considerations, sustainability, and global perspectives in modern business practices. Students who successfully complete the programme will be equipped not only with theoretical insights but also with practical skills that are highly valued by employers, making them competitive in the job market. The course duration is typically three years full-time, with options for foundation years or placements to enhance employability. Overall, this programme aims to foster innovative thinking, strategic decision-making, and a deep understanding of the interconnectedness of marketing and finance in achieving business success.