Marketing and Management

Marketing and Management is a comprehensive undergraduate programme offered by the University of East Anglia, designed to equip students with a solid foundation in modern marketing theories, strategic management practices, and business operations. This interdisciplinary degree combines core principles of marketing, such as consumer behavior, digital marketing, branding, and market research, with essential management skills, including organizational behavior, leadership, and strategic planning. Throughout the course, students will explore how businesses develop and implement marketing strategies in a competitive global environment, while also gaining insights into managing teams, resources, and organizations effectively. The programme emphasizes real-world applications, encouraging students to engage with industry projects, case studies, and internships to develop practical skills and professional insights. With a strong focus on innovative thinking and analytical skills, graduates will be well-prepared to pursue careers in marketing management, brand development, sales, consultancy, and other related fields. The curriculum is delivered by experienced academic staff with extensive links to industry, ensuring that students stay abreast of current trends and practices. Students will also benefit from the university's modern facilities and a vibrant campus community, fostering a collaborative and engaging learning environment. Upon completion, graduates will have the strategic, analytical, and practical skills necessary to excel in dynamic business environments and adapt to ongoing changes in the marketing landscape. The programme’s purpose is to develop socially responsible business professionals with a global outlook, capable of making meaningful contributions to their organizations and society.

Detailed Course Facts

• EUR 10550 Semester (EEA)
• EUR 14400 Semester (Non-EEA)

UK/EU Students: £9,000. International Students: £12,300

• English

Course Content

Year 1

The first year follows the same course of study as our other BSc degrees providing a broad-based introduction to the key Business School disciplines.

Year 2

Second year modules are designed to enable you to build on both the marketing and the broader management topics introduced in the first year. You will study the following modules:

Strategic Marketing and Brand Management: in this module you will analyse the strategic role of marketing within the organisation and explore the development and management of brands.

Marketing Communications: you will explore the fundamental concepts, theories, techniques and challenges involved in managing the organisation's integrated marketing communications mix.

Operations Strategy and Management: aims to equip you with the relevant knowledge and management skills necessary to effectively and efficiently develop strategies for the delivery of high quality services and/or goods in complex and dynamic environments.

Human Resource Management: develops an understanding and critical awareness of people resourcing and performance management.

Developing Management Skills: building on the first year module Developing Business Skills, this module will extend your ability to work numbers and words in a management context as well as developing teamwork and personal development skills.

You will also choose one further module from a list including languages.

Year 3

You will study the following modules:

Market Research: in which you will undertake the collection, analysis and presentation of market research data and explore the commissioning, interpretation and strategic use of market research.

Behavioural Aspects of Marketing: you will analyse the forces underpinning consumer behaviour, exploring the meanings that products, brands and possessions have in consumers' everyday lives.

Strategic Management: aims to provide an understanding of theory and practice for executing, implementing, and managing corporate and business strategy in organisations.

You will also take one module from a range of more applied and integrated management topics including: Entrepreneurship and Small Business Management; Management Consulting and Development; Project Management; Integrated Business Decision Making.

You will take one module from a range of more advanced and integrated topics including: Management of Innovation and Creativity; Retail Management; Supply Chain Management: Strategy and Design; Contemporary Workplace Relations; Corporate Governance; Marketing, Social Responsibility and the Law; Strategic Corporate Sustainability.

You will take one final module, drawn from a list including the options above and languages.

English Language Requirements

IELTS band : 6.5 TOEFL iBT® test : 92

To study at this university, you have to speak English. We advice you to

Requirements

Candidates will be expected to have 3 A levels (see below for typical offer). Please note: We do not accept A level General Studies as one of these.

Candidates with equivalent qualifications to the A level requirement are encouraged to apply (eg International Baccalaureate; Access to Higher Education certificate). International candidates are also actively encouraged to access the University's International section of our website.

Students should also have 5 GCSEs at Grade C or equivalent including English and Mathematics (grade B).

• A Levels: ABB excluding General Studies
• International Baccalaureate: 32 with at least 5 in Standard Level Maths
• Scottish Advanced Highers: ABB (acceptable on its own or in combination with other qualifications)
• Irish Leaving Certificate:AABBBB
• Access Course: Pass with Distinction in 36 credits at level 3 and Merit in 9 credits at Level 3
• HND: Please contact nbs.ug.admiss@uea.ac.uk for further information
• European Baccalaureate:75%

• Students for whom English is a foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading). Recognised English Language qualifications include:

• IELTS: 6.5 overall (minimum 5.5 in all components)
• TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
• PTE: 62 overall (minimum 51 in all components)

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

• International Foundation in Business and Economics
• International Foundation in Humanities and Law
• International Diploma in Business Management and Economics

Work Experience

No work experience is required.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of East Anglia.

The Marketing and Management undergraduate program at the University of East Anglia offers students a comprehensive education in the core principles of business, marketing strategies, and management practices. The course is designed to equip students with a deep understanding of consumer behavior, market research, digital marketing, branding, and strategic management. Throughout the program, students develop critical thinking skills and practical expertise through a combination of theory and real-world application. The curriculum includes modules such as Business Environment, Marketing Principles, Consumer Psychology, Digital Marketing Strategies, Financial Management, Leadership and Management, and International Business. Students have opportunities to undertake live projects, internships, and industry placements to enhance their practical understanding and employability. The university's strong links with local and international businesses provide valuable networking opportunities and exposure to current industry trends. The program also encourages the development of transferable skills including teamwork, communication, problem-solving, and data analysis, which are highly valued in the business world. Students graduating from this program are well-prepared for careers in marketing, advertising, brand management, sales, consultancy, or further study at postgraduate levels. The program emphasizes ethical considerations and sustainable business practices, preparing students to operate responsibly within the global marketplace. The teaching staff comprises experienced academics and industry professionals who bring their expertise into the classroom, ensuring students receive relevant and up-to-date education. The university supports students throughout their studies with dedicated career services, mentorship, and skills workshops, aiming to foster innovative and entrepreneurial mindsets. Overall, the Marketing and Management program at UEA aims to produce graduates capable of leading and innovating in various business contexts, ready to face the challenges of tomorrow’s dynamic marketplace.