BA (Hons) Marketing and Management for Retailing

The BA (Hons) Marketing and Management for Retailing at the University of Stirling is a comprehensive undergraduate degree designed to equip students with a solid understanding of marketing principles and management strategies specifically tailored for the retail sector. This programme combines core business and marketing theories with practical insights into the dynamic retail environment, preparing graduates to excel in various roles within the retail industry. Throughout the course, students will explore key topics such as consumer behaviour, retail marketing strategies, digital marketing, branding, supply chain management, and retail operations. The curriculum emphasizes the development of critical thinking, strategic planning, and communication skills essential for successful management in competitive retail markets. Furthermore, students have the opportunity to engage in real-world projects, internships, and industry placements, fostering Hands-on experience and professional networking. The programme is delivered by experienced academic staff who bring industry insights and research expertise, ensuring that the content remains relevant and up-to-date with current retail trends and innovations. Students will also explore the ethical, social, and global implications of retail management, preparing them to be responsible leaders in their future careers. The flexible learning options and access to cutting-edge resources enable students to tailor their studies to their interests and career aspirations. Graduates of this programme are well-equipped to pursue careers in retail management, marketing consulting, brand management, digital retailing, and related fields. Additionally, the programme provides a strong foundation for those wishing to pursue postgraduate study or professional certifications in marketing and management disciplines. With a focus on employability, graduates leave with the skills and confidence needed to thrive in the fast-paced and competitive retail sector, contributing innovation and strategic insight to their future employers.

The Bachelor of Science in Marketing and Management for Retailing at the University of Stirling offers students a comprehensive grounding in the core principles and practices of modern retail marketing and management. The programme is designed to equip students with the strategic and operational skills necessary to succeed in the rapidly evolving retail sector. Throughout the course, students explore a diverse range of topics, including consumer behaviour, market research, brand management, digital marketing, retail operations, supply chain management, and strategic planning. The curriculum emphasizes both theoretical understanding and practical application, preparing graduates for leadership roles within retail organizations, marketing agencies, and related sectors.

Students will engage with real-world case studies and participate in project work that simulates the challenges faced by contemporary retailers. The programme also offers opportunities to develop key skills in data analysis, communication, and teamwork, essential for effective management and marketing in a competitive environment. In addition, the programme fosters an entrepreneurial mindset, encouraging students to innovate and adapt to changes in technology and consumer preferences. The university’s strong links with industry partners provide valuable networking opportunities, internships, and guest lectures from professionals. By the end of their studies, students will have a thorough understanding of retail marketing strategies, consumer engagement techniques, and management principles, enabling them to drive business growth and deliver customer value. This qualification prepares graduates for a variety of careers in retail management, marketing consultancy, brand development, and digital commerce.

A minimum of 120 credit points are required to complete the degree. The program typically spans over three to four academic years, including both core and elective modules. Students must undertake foundational modules in marketing principles, consumer behaviour, and market research during the first year. In the second year, coursework expands to include digital marketing, branding strategies, retail management, and sales techniques. The third year encourages specialization through optional modules such as international marketing, e-commerce, and strategic management. A significant component of the program involves practical applications, including group projects, case studies, and industry placements aimed at developing real-world skills.

In addition to coursework, students are expected to complete a dissertation or a major project, which involves in-depth research into a relevant marketing or management topic. To ensure a comprehensive education, students should attend seminars, workshops, and guest lectures delivered by industry professionals. Academic progression is predicated on passing all required modules, with a minimum grade point average set for successful completion. Prior knowledge or background in economics, business, or social sciences can be beneficial but is not strictly required. English language proficiency, as demonstrated by standard assessments like IELTS or TOEFL, must meet the university’s entry requirements if applicable. Students are also encouraged to engage with extracurricular activities such as marketing clubs, competitions, and networking events to enhance their learning experience. The program adheres to accreditation standards from relevant marketing and management bodies to ensure graduates are well-prepared for careers in retailing, marketing management, and related fields.

The University of Stirling offers various funding options for students enrolled in the Marketing and Management for Retailing program. Prospective students are encouraged to explore the university’s scholarships and bursaries which include merit-based awards for academic excellence. The Stirling Development Trust provides grants to support students facing financial difficulties, while the University’s General Bursary offers assistance to Scottish students from low-income backgrounds. Additionally, students may be eligible for external funding sources such as government student loans, which are available through the Student Loans Company for eligible UK residents. International students should look into specific scholarships offered for international study, including the Stirling International Scholarships, which provide financial support to help cover tuition fees and living expenses. The program’s students often benefit from part-time work opportunities within the university campus or in the local community, which can supplement their income. The university also provides guidance and advice on applying for external funding programs such as scholarships from industry organizations or government grants applicable to retail management studies. The cost of the program generally includes tuition fees, with undergraduate international students paying higher rates than domestic students. Accommodation costs vary depending on whether students choose university halls or private housing, with estimates available on the university’s accommodation webpage. Students are advised to budget for additional living expenses such as books, supplies, transportation, and personal costs. The university’s financial aid office offers personalized support, helping students understand their funding options, complete application forms, and meet necessary deadlines to secure funding. It is important for students to start exploring funding opportunities early in the application process to ensure adequate financial planning for their studies at Stirling. Overall, the financing of studies at the University of Stirling for the Marketing and Management for Retailing program is designed to be accessible through a combination of university scholarships, government loans, external grants, and part-time employment, providing a comprehensive financial support framework to help students successfully complete their education.

Marketing and Management for Retailing at the University of Stirling offers a comprehensive curriculum designed to equip students with critical skills and knowledge necessary for successful careers in the retail industry. This program combines core principles of marketing, management, and retail operations, enabling students to understand consumer behavior, develop effective marketing strategies, and manage retail environments efficiently. Throughout the course, students explore topics such as digital marketing, branding, retail logistics, customer relationship management, and strategic planning. The program emphasizes practical experience through case studies, group projects, and placements, fostering real-world skills that are highly valued by employers. The university's strong links with industry partners provide students with networking opportunities and insights into current retail trends and challenges. Graduates of this programme can pursue careers in retail management, marketing strategy, brand management, and other related fields within the retail sector. The program is designed to be flexible, allowing students to tailor their studies to specific interests through elective modules. It also prepares students for postgraduate study or entrepreneurial ventures in retail and marketing. Overall, the program at Stirling is committed to developing innovative, strategic thinkers capable of shaping the future of retail marketing and management.