Marketing

Marketing at Glasgow Caledonian University is a dynamic and comprehensive programme designed to equip students with essential knowledge and practical skills required for successful careers in the competitive world of marketing. This degree provides a thorough grounding in core marketing principles, including consumer behavior, marketing research, digital marketing, branding, and strategic planning. Throughout the course, students will explore the latest industry trends such as social media marketing, data analytics, and global marketing strategies, preparing them to adapt to the rapidly evolving digital landscape. The programme emphasizes real-world applications through case studies, live projects, and industry collaborations, ensuring students gain valuable practical experience alongside theoretical understanding. Students will develop critical thinking, communication, and analytical skills that are essential for devising innovative marketing solutions and making data-driven decisions. The curriculum is designed to foster a global perspective, encouraging students to understand diverse market environments and cultural considerations. With access to state-of-the-art facilities and a strong network of industry partners, students benefit from internships and placements that enhance their employability after graduation. The programme also emphasizes ethical marketing practices and sustainability, reflecting contemporary issues faced by marketers worldwide. Graduates of this programme will be well-prepared for roles such as marketing executive, brand manager, digital marketing specialist, market researcher, and business analyst across various sectors including retail, telecommunications, finance, and consulting. The university’s supportive learning environment, combined with dedicated academic staff and industry experts, ensures students receive personalized guidance and mentorship throughout their studies. Upon completion, students will possess a robust understanding of marketing theories and practical skills, enabling them to strategize effectively and innovate in their future careers. Whether students aim to work locally or internationally, the programme’s comprehensive curriculum and industry links provide an ideal pathway to success in the dynamic field of marketing.

Detailed Course Facts

Application deadline As soon as possible Tuition fee

• EUR 2140 Year (EEA)
• EUR 11990 Year (Non-EEA)

Students from England, Wales or Northern Ireland £7000

Students from Scotland and the rest of the EU £1820

Overseas £10200

Start date September 2015 Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time Intensity Flexible

Course Content

Our modules provide a portfolio of knowledge and experience unique across marketing programmes which enables our graduates to make an effective and immediate contribution to an array of marketing and management roles.

The programme provides coherent coverage of the most critical elements of marketing activity set within the context of business and management. At the end of your studies you will have gained a broad knowledge of marketing activities and a more specialist expertise in areas such as consumer behaviour, marketing technologies, brand management and global marketing.

Throughout our programme you will have opportunities to engage in ‘real life’ issues through live industry projects, sturctured work experience, case studies and investigations which put into practice the theoretical concepts and frameworks learned throughout the curriculum.

Year 1

• Principles of Marketing
• Economies Markets and Enterprise
• Personal Development and Self Presentation
• Managerial Finance
• Services Marketing
• Option

Year 2

• Management and Organisations
• Managing Talent in Fashion, Marketing and Retailing
• Consumer Buyer Behaviour
• Brand Management
• Supervised work placement
• Option

Year 3

• Marketing Planning and Strategy
• e-Marketing
• Investigative Research Methods
• Marketing Communications
• Marketing Assignment
• Option

Year 4

• Changing Perspective in Marketing Management
• Honours Project
• Global Marketing
• Option

International Study Exchange

You can add international experience to your programme by choosing a study exchange with one of our partner institutions across Europe in countries such as Denmark, Finland, Sweden, France and Italy.

Language Option

Students can opt to study language modules as part of this degree.

Assessment Methods

Our approach to the learning, teaching and assessment of our students is tailored to the needs of marketing and so we adopt a wide range of learning and teaching methods to ensure not only that our students will gain the necessary knowledge and understanding of the world of marketing, but also develop their intellectual and personal skills.
Our programme is designed to enhance the employability and professional competence of our graduates in the skills and attributes demanded by employers in a global economy and provide them with the knowledge, skills and attributes which allow them to be flexible, independent lifelong learners.
Our assignments are designed to encourage the development and application of skills such as evaluation, analysis, and judgement within a marketing context. For example, our Level Three students undertake the E-Marketing module, where after learning the theory and practice of internet marketing, they are required to act as ‘internet marketing consultants’. They appraise the current internet marketing capabilities of a chosen organisation and make recommendations as to how online marketing could be improved.

Teaching Methods

Throughout the programme our students have opportunities to engage in ‘real life’ issues through live industry projects, case studies and investigations which put into practice the theories learned.
Our students have the opportunity to undertake structured work experience, becoming involved in ‘real-time’ marketing projects for external companies and other organisations. In recent years, our students have successfully completed projects in industries as diverse as telecommunications, tourism/heritage, and whisky.
Our lecturers have good links with senior marketing professionals, some of whom are former students, working in areas such as brand management, marketing consultancy, advertising and public relations. These contacts are regularly invited to give guest lectures and master classes.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS

Requirements

• Higher: BBBC (1 sitting) or BBBB (2 sittings) including English
• A-Level: CCC
• ILC Higher Level: BBBB including English
• Essential subject: English (H, ILC-H)

Recommended subjects: Mathematics or numerical subject (H, S, GCSE, ILC)

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.

The BA (Hons) in Marketing at Glasgow Caledonian University is a comprehensive undergraduate program designed to equip students with a thorough understanding of marketing principles and practices. The course covers a wide range of topics essential for a successful career in marketing, including consumer behavior, digital marketing, strategic marketing management, branding, market research, and marketing communications. The program emphasizes the development of both theoretical knowledge and practical skills, enabling students to analyze real-world marketing challenges and devise effective solutions.

Students benefit from a blend of lectures, seminars, workshops, and industry placements, providing opportunities to apply classroom theories to real business scenarios. The course also encourages the development of transferable skills such as communication, teamwork, problem-solving, and critical thinking, which are highly valued in the competitive marketing industry. Throughout the program, students are encouraged to explore current trends and innovations in marketing, such as the impact of social media, data analytics, and emerging digital platforms.

Glasgow Caledonian University supports students through state-of-the-art facilities, including dedicated marketing labs and access to industry-standard software. The university's strong links with business and industry partners facilitate networking opportunities, guest speakers, internships, and live project work, which enhance employability prospects for graduates. The program aims to prepare students for diverse career paths within marketing departments, advertising agencies, market research firms, and media organizations.

Graduates of the program have gone on to successfully work in roles such as marketing executive, brand manager, digital marketing specialist, market researcher, and advertising coordinator. The course is suitable for students interested in understanding how to influence consumer behavior, develop brand strategies, and implement marketing campaigns in a dynamic and digitally-driven environment. As marketing continues to evolve rapidly with technological advancements, the program also emphasizes innovation, ethical considerations, and sustainable marketing practices, ensuring students are well-prepared for future industry developments.

Admission requirements typically include relevant academic qualifications and an interest in business and marketing topics. The university offers support services such as career planning, academic assistance, and professional development workshops to aid students throughout their studies and in their transition into the workforce. Overall, the BA (Hons) in Marketing at Glasgow Caledonian University provides a solid foundation for those seeking a challenging and rewarding career in one of the most vibrant and essential fields of commerce.