Bachelor of Arts in Marketing, Consumption and Society

The Bachelor of Arts in Marketing, Consumption and Society at the University of Limerick offers students a comprehensive understanding of the interconnections between marketing practices, consumer behavior, and societal influences. This innovative programme is designed to equip students with both theoretical knowledge and practical skills necessary to navigate and shape the dynamic landscape of modern marketing within a societal context. Throughout the course, students will explore key themes such as consumer identity, cultural shifts, ethical considerations in marketing, digital engagement, and the impact of technological advancements on consumption patterns. The curriculum combines rigorous academic modules with real-world projects, internships, and case studies that provide insights into contemporary marketing challenges and opportunities. Students will develop critical thinking, communication, and analytical skills, enabling them to interpret consumer data, craft targeted marketing strategies, and understand the societal implications of marketing decisions. The programme emphasizes social responsibility and sustainable marketing practices, preparing graduates to contribute positively to society and the economy. With a strong emphasis on research methods and data analysis, students will learn to assess market trends and consumer preferences, fostering a deep understanding of how marketing influences and reflects societal values. The University of Limerick’s dedicated faculty and industry partnerships ensure that students gain relevant experience and are well-prepared for careers in marketing, branding, advertising, market research, and related fields. Graduates of this programme will be equipped to work in diverse sectors, including retail, media, non-profits, and corporate organizations, where understanding consumer society is crucial for success. Overall, the programme aims to cultivate socially conscious marketing professionals who are capable of making informed decisions that benefit both organizations and society at large, promoting ethical and responsible consumption in an increasingly interconnected world.

The Bachelor of Arts in Marketing, Consumption and Society at the University of Limerick offers a comprehensive exploration of the dynamic relationship between consumers, marketing practices, and societal influences. This innovative programme is designed to equip students with critical understanding and practical skills to navigate the complex world of contemporary marketing within social and cultural contexts. Throughout the course, students will engage with core topics such as consumer behavior, marketing strategies, cultural influences on consumption, ethical considerations, and digital marketing techniques. The curriculum combines theoretical frameworks with real-world applications, enabling students to analyze and respond to evolving trends in the marketplace.

Students will examine how societal factors like globalization, technology, and social media impact consumption patterns and marketing practices. The programme emphasizes the development of critical thinking, research skills, and ethical awareness, preparing graduates for careers in marketing, advertising, research, and related fields. Practical modules include case studies, group projects, and internships that foster experiential learning, allowing students to apply their knowledge in practical settings. The programme also encourages interdisciplinary approaches, integrating insights from sociology, psychology, and economics to deepen understanding of consumer motivations and societal influences.

Throughout their studies, students will have access to state-of-the-art facilities, industry partner networks, and academic expertise, all aimed at enhancing their learning experience and employability. The programme places a strong emphasis on ethical and socially responsible marketing that considers the societal impacts of commercial activities. Graduates will emerge with the ability to critically evaluate marketing strategies and their alignment with societal values, ensuring they are well-prepared for a rapidly changing global marketplace. The Bachelor of Arts in Marketing, Consumption and Society at UL is ideal for students interested in understanding the broader implications of marketing practices and committed to making a positive impact in their professional careers.

Program requirements for the Bachelor of Arts in Marketing, Consumption and Society at the University of Limerick typically include the successful completion of core modules in marketing principles, consumer behaviour, social anthropology, research methods, and communication skills. Students are expected to undertake a combination of lectures, seminars, and practical projects throughout the three-year program. Admission generally requires leaving certificate examination results or equivalent qualifications with specified minimum grades in relevant subjects such as business studies, economics, or social sciences. Prospective students may also need to demonstrate proficiency in English through standardized tests like IELTS or TOEFL if applicable. Throughout the course, students learn about the social and cultural factors influencing consumption patterns, marketing strategies, and societal development. The program emphasizes critical thinking, qualitative and quantitative research methodologies, and practical applications through placements or industry projects. Participation in group work, presentations, and case study analyses is integral to assessment. Additional requirements may include attendance at orientation sessions and participation in extracurricular activities related to marketing and social research. The program prepares graduates for careers in marketing agencies, consumer research firms, public sector organizations, and non-profit entities by equipping them with analytical, strategic, and communication skills focused on societal impact and consumer behaviour. To graduate, students must accumulate a specified number of academic credits, pass all core and elective modules, and demonstrate a comprehensive understanding of the social dynamics shaping consumption and marketing in contemporary society.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Financing studies for the Bachelor of Arts in Marketing, Consumption and Society at the University of Limerick typically include a comprehensive overview of the various funding options available to students pursuing this program. As this program is offered at a recognized Irish university, students have access to a range of financial supports, including government grants, scholarships, and student loans. Irish and EU students are generally eligible to apply for the Student Grant Scheme administered by Student Universal Support Ireland (SUSI), which provides financial aid to cover tuition fees, and in some cases living expenses.

In addition to government support, the university itself offers a variety of scholarships and bursaries based on academic merit, financial need, or specific criteria such as country of origin or field of study. For example, students might be eligible for merit-based scholarships that reward academic excellence demonstrated by high school results or entrance exam scores. These competitive awards can significantly offset the cost of tuition fees.

Moreover, the university supports students in exploring external funding sources, including Erasmus+ mobility grants for students undertaking parts of their studies abroad, and private scholarships from foundations and industry partners interested in promoting education in marketing, consumption, and societal studies.

Students may also consider taking out private student loans from financial institutions if additional funding is necessary to cover tuition and living costs. The terms of these loans vary, and students are advised to carefully assess interest rates and repayment conditions.

Part-time work opportunities on campus and in the surrounding Limerick area can provide supplementary income for students while studying. The university's career services offer advice and job placements that help students balance their studies with part-time employment.

Finally, some students may opt for income-sharing agreements or sponsorship programs provided by certain organizations or industry partners eager to support future marketing professionals. Overall, the financing landscape for the Bachelor of Arts in Marketing, Consumption and Society at the University of Limerick is diverse and designed to support the academic and personal development of its students, enabling them to pursue their educational goals with manageable financial arrangements.

The Bachelor of Arts in Marketing, Consumption and Society at the University of Limerick offers students an interdisciplinary approach to understanding the complex relationships between marketing practices, consumer behavior, and societal changes. The programme emphasizes a comprehensive study of how marketing strategies influence consumer choices and societal trends, while also examining the ethical, social, and economic implications of marketing activities. Students engage with a diverse curriculum that includes modules on consumer psychology, advertising, branding, digital marketing, market research, and social responsibility. The programme aims to develop critical thinking, analytical skills, and practical expertise to prepare graduates for careers in marketing, market research, advertising agencies, and corporate communication departments. Throughout the course, students participate in real-world projects, internships, and case studies that provide hands-on experience and industry insights. The programme promotes a global perspective, encouraging students to consider international marketing trends and consumer behavior across different cultures and societies. Additionally, it incorporates contemporary issues such as sustainability, digital transformation, and ethical marketing, ensuring graduates are equipped to navigate a rapidly changing marketplace. The university’s strong links with industry partners and professional bodies support career development and employment opportunities after graduation. The course is ideal for students interested in understanding the social impact of marketing and seeking to influence positive change within commercial and non-profit sectors. Courses are delivered through lectures, seminars, workshops, and group projects, fostering a dynamic learning environment. Graduates of this programme are well-positioned to pursue advanced studies or enter diverse roles in marketing management, social research, public policy, and consultancy. The University of Limerick’s Centred on experiential learning, the programme prepares students to meet industry demands and contribute meaningfully to society’s evolving marketing landscape.