Marketing (Extension)

The Master of Marketing (Extension) provides the possibility for students to extend their knowledge in the fields of instruction, sales management, the introduction and development of new goods, businesstobusiness promotion, technology and promotion, in addition to the legal constraints on the ethical implications of promotion in Australia. The advertising program offers contemporary theoretical advertising knowledge and the practical skills required for superior performance in Australian and worldwide markets. The additional elective subject decisions offer the chance to specialise more intensely from the marketing area and to further enhance students' skills, professional practice, specialist knowledge and capabilities. Career options contain management-level rankings in government or industry.

Conclusion of the course meets the educational requirements for Professional Post Graduate Diploma in Marketing entry point to the Chartered Institute of Marketing (CIM).

• Applicants should have completed a UTS approved bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications which shows possibility to pursue graduate studies. Applicants with a relevant graduate certification should have completed it using at least a credit average. The English competency requirement for global students or neighborhood applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0
• Or TOEFL: newspaper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21
• Or AE5: Pass
• Or PTE: 58-64
• Or CAE: 176-184.

The Master of Marketing (Extension) program at the University of Technology Sydney offers a comprehensive curriculum designed to equip students with advanced knowledge and skills in marketing strategies, digital marketing, consumer behavior, and market research. Regarding financing studies, students enrolled in this program have several options to support their education financially. The university provides a range of scholarships and financial aid opportunities for domestic and international students, which can significantly reduce the economic burden of postgraduate studies. These scholarships are often merit-based or need-based and are competitive in nature, requiring applicants to demonstrate academic excellence, leadership potential, or financial need. Additionally, students may consider government loans and loan schemes available for postgraduate education in Australia, such as the Australian Government Higher Education Loan Program (HELP), which can assist with tuition fees and other study-related expenses.

Part-time work opportunities are also accessible to students, allowing them to supplement their income during their studies. The university's career services and employment support can help students find part-time jobs both on and off-campus, which can cover daily expenses and reduce reliance on external financing. Furthermore, some students might explore external financing options, including private loans, sponsorships from employers, or family support. International students should be aware of specific requirements for financial proof when applying for student visas, which often include demonstrating sufficient funds for tuition fees and living expenses.

The overall cost of the program includes tuition fees, books, supplies, and living expenses, and students are encouraged to carefully plan their finances ahead of admission. The university also provides financial guidance and workshops designed to assist students in budgeting and financial planning throughout their studies. In summary, financing the Master of Marketing (Extension) program involves a combination of scholarships, government support, part-time work, and personal savings, enabling students to pursue their education with manageable financial planning.

The Bachelor of Marketing (Extension) at the University of Technology Sydney (UTS) is a comprehensive undergraduate program designed to equip students with advanced knowledge and practical skills in the field of marketing. This program offers an extended curriculum that emphasizes theoretical understanding, strategic thinking, and practical application in various marketing environments. Students will engage with core concepts such as consumer behavior, digital marketing, branding, market research, and marketing analytics, gaining a well-rounded perspective on modern marketing challenges and opportunities. The program also offers specialized electives that allow students to tailor their studies to specific interests, including international marketing, sustainable marketing practices, and innovative digital strategies.

Throughout their studies, students will benefit from UTS’s strong industry links, practical projects, and internships that provide real-world experience. The program aims to develop not only technical marketing skills but also critical thinking, communication, and leadership capabilities essential for successful careers. Ethical considerations and social responsibility are integral parts of the curriculum, preparing graduates to make ethical decisions in complex marketing scenarios. The teaching methodology combines lectures, seminars, case studies, group projects, and experiential learning opportunities, ensuring students are prepared for the dynamic nature of the marketing industry.

UTS’s state-of-the-art facilities, such as dedicated marketing labs and collaborative workspaces, support an innovative learning environment. The program spans typically three years of full-time study, with flexible options for part-time students. Upon graduation, students will be well-positioned for careers in advertising, brand management, digital marketing, market research, and various consulting roles. The program also provides pathways for further postgraduate study, including honours, or specialized advanced degrees in marketing or related disciplines. Overall, the Bachelor of Marketing (Extension) at UTS prepares graduates with the knowledge, skills, and practical experience to excel in the competitive and ever-evolving marketing landscape, making them highly attractive to prospective employers both domestically and internationally.