Marketing Management

Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with our British master's programme.

MSc in Marketing Management programme (ranked no. 5 in Eastern Europe!*)  develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.

*Eduniversal Master Ranking

Academic requirements:

International Management, Human Resource Management:

• first or second class Bachelor's degree in any field of study. 

Financial Management, Marketing Management:

• relevant first or second class Bachelor's degree. 

MBA in Data-Driven Management: 

• Bachelor's degree in any field of study,
• transcript with at least one module in mathematics or finance,
• CV,
• work reference of 3-5 years,
• motivation letter. 

Mature students not meeting the above requirements should contact us with their complete application documentation, which will be considered on an individual basis.

English skills:

MSc applicants are required to pass IBS’ own English Language Placement Test that consists of a 100 minute test and an Orientation Interview.

If the applicant has a certificate of

• The International English Language Testing System (IELTS, General) with a minimum overall score of 6.5 points 
• The Test of English as a Foreign Language (TOEFL) with a minimum score of 90 in the iBT version
• Cambridge Certificate with a minimum score of 176 (C1 Advanced, C2 Proficiency)
• Pearson Test of English Academic (PTE Academic) with a minimum score of 58
• A C1 level English language certificate
• LCCI certificate with a minimum score of 60
• Previous studies in English

or if the applicant is 

• Native speaker of English (based on passport citizenship),

the applicant is not required to take the written test, only the Orientation Interview.

Finance options for the Marketing Management program at the International Business School (IBS) Budapest include a variety of scholarships, grants, and financial aid opportunities designed to support students throughout their studies. The university offers merit-based scholarships to outstanding students, which are awarded based on academic performance, extracurricular achievements, and motivation. These scholarships can significantly offset tuition costs, encouraging academic excellence and leadership. Additionally, need-based financial aid is available to students demonstrating financial need, ensuring that capable students from diverse backgrounds can access quality education. IBS Budapest also provides partial tuition fee waivers for selected candidates, often linked to specific admission criteria or alumni status.

Students have the option to pay tuition fees in installments, making the financial burden more manageable over the course of their studies. The university collaborates with various financial institutions to facilitate student loans, allowing students to finance their education with favorable terms. These loans typically have competitive interest rates and flexible repayment options, with some programs offering deferred repayment until after graduation. Moreover, students are encouraged to explore external funding opportunities such as government grants, private scholarships, and sponsor programs. The university's dedicated financial aid office offers guidance on preparing applications and navigating the application process for these external funds.

International students may be eligible for additional funding and scholarships, which are designed to promote diversity and internationalization within the student body. The university also hosts periodic informational sessions and workshops on financial planning, budgeting, and funding options, enabling students to make informed decisions about financing their education. Overall, the IBS Budapest Marketing Management program aims to make higher education accessible through a comprehensive range of financial support mechanisms, tailored to meet the needs of both domestic and international students.

Knowledge & Understanding

Students upon graduation should be equipped with:

• global economic and managerial issues as they relate to strategic decision making;
• contemporary issues of marketing, including the phenomenon of new media and social media;
• the current interpretation of brands and entertainment marketing;
• how CSR, responsible and ethical marketing can add value to profitable business strategies;
• appropriate techniques to deal with complex issues critical to the success of multinational firms.

Disciplinary & Professional Skills

Upon completion of this course, students should be able to:

• To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
• To study, review and put into practice both the “tried and tested” techniques and the latest concepts in the field of marketing management.
• To deepen the students’ ability to apply, develop and critically appraise current techniques, theories and practices encountered in the marketing environment of local and international firms.
• To develop critical awareness of the global business environment and the relevant marketing tools required to make a business or organisation successful in an increasingly competitive world.
• To develop international managers, skilled in interpersonal and cross-cultural communications, and equipped with up-to-date knowledge on marketing management.
• To create a global and strategic mindset and to develop sensitivity to learning from other cultures.
• To build an appreciation in students of the need to continuously develop skills and knowledge throughout their careers.