Marketing Program

The Marketing Program at Corvinus University of Budapest offers a comprehensive and in-depth education designed to prepare students for successful careers in the dynamic field of marketing. This program combines theoretical foundations with practical applications, enabling students to develop a deep understanding of market analysis, consumer behavior, brand management, digital marketing, and strategic planning. Throughout the course, students are encouraged to think critically and creatively, equipping them with the skills necessary to adapt to the rapidly evolving global marketplace.

The curriculum is thoughtfully structured to cover core areas such as marketing principles, market research, advertising, sales management, and e-commerce. Special emphasis is placed on digital and online marketing channels, analytics, and data-driven decision-making, reflecting the latest trends and technological advancements in the industry. Students have the opportunity to participate in internships and real-world projects, fostering practical experience and industry connections that are vital for their future careers.

Faculty members are experienced professionals and academics dedicated to nurturing innovation, ethical practices, and strategic thinking among students. The program promotes an international perspective, with courses conducted in English and opportunities for international exchanges and collaborations. Graduates of the Marketing Program will be equipped to pursue diverse roles across various sectors, including brand management, market research, advertising agencies, consulting, and digital marketing firms.

By combining academic rigor with real-world relevance, the Marketing Program at Corvinus University of Budapest aims to develop versatile professionals who can thrive in competitive environments and contribute effectively to the growth and success of organizations worldwide. Whether students aspire to work in multinational corporations, startups, or non-profit organizations, this program provides the necessary tools, insights, and network to help them achieve their career goals and make a meaningful impact in the marketing industry.

Education methods

The Marketing MSc aims at achieving a fine balance between practice and theory. Class sizes are adequate to the master level and education is based on interaction, The master program relies heavily on case studies, computer simulations and on other forms of students activities. Participants often work on real-life projects and are sought after by the leading companies.
 

The Marketing and Media Institute

The Marketing and Media Institute (MMI) faculty has been involved in English education for more than 20 years. It has built its curriculum together with leading universities and schools both in Europe and the U.S. The wide curriculum definitely benefits from the diversity of the faculty of around 25 full-time members, many of whom are actively participating in research and teaching with leading universities in multiple countries on several continents. This diversity helps to create a depth in the curriculum

The institute greatly benefits from the existence of its Advisory Board. We are proud to be able to attract leaders from different industries representing world-class interantional and local companies.

Obviously no program can be successful without attracting a motivated, ambitious and knowledgeable student body. Until now Corvinus marketing master students have won multiple awards in national competitions and participated in international teams of the university in case competitions around the world.
 

The international dimension

Besides education the institute faculty has been active in participating in international research cooperation in multiple areas, including media, advertising, consumer behaviour, marketing orientation, services, retailing, business-to-business, and other areas. This work has resulted in joint reports, and several publications. 

The institute is an active member of the international research community. It is represented in the marketing and design faculty groups of the Community of European Management Schools (CEMS), in the COSTA media research group.

Foreign citizen applicants must apply according to the following requirements:

Applicants must hold at least a BA or BSc degree and will have completed a minimum of 180 ECTS credits within the frame of the given program.

BA/BSc or MSc degrees in: Commerce, Marketing, Management, International Business, Finance, Accounting, Tourism degrees are accepted fully. 

Applicants with a BA degree from any field other than the above, will:

either

a) have collected a minimum of 15 ECTS credits in the following fields of study:

1) Methodology (calculus, statistics, informatics)
2) Theory of business and economics (micro- or macro economics, international economics, regional economics, economic development) 
3) Business (business economics, finance, marketing, accounting, management, leadership, organizational behavior, human resources)

or

b)      applicants will have to complete one course from each of the above 3 fields during their first year of studies (in addition to their regular curriculum).

In both cases (a and b) applicants must submit a Request for Credit Acceptance form and a Course Form for MSc inMarketing.

The Financing studies program at Corvinus University of Budapest offers students an in-depth understanding of the principles and practices of financial management, investment analysis, and banking operations. The curriculum is designed to equip students with both theoretical knowledge and practical skills necessary for successful careers in finance sectors such as banking, corporate finance, and financial consulting. The program emphasizes analytical thinking, quantitative methods, and strategic decision-making processes essential for navigating complex financial environments. Students engage with a wide array of courses, including financial accounting, corporate finance, international finance, financial markets, and risk management. Additionally, the program incorporates case studies, internships, and project work to enhance real-world applicability and prepare students for professional challenges. The program maintains close ties with industry professionals and offers networking opportunities through seminars, guest lectures, and partnerships with leading financial institutions. Graduates of the Financing studies program are prepared to pursue careers as financial analysts, investment managers, auditors, or financial advisors. The program also provides a solid foundation for those interested in advanced studies or professional certifications such as CFA or FRM. The program is delivered in a combination of lectures, seminars, and independent research, facilitating a balanced and comprehensive educational experience. Overall, the Financing studies at Corvinus University is committed to developing highly skilled, ethically responsible finance professionals capable of contributing to the economic development and financial stability of organizations and society.

The Marketing program at Corvinus University of Budapest is designed to provide students with a comprehensive understanding of modern marketing theories, practices, and strategies. The program emphasizes both the theoretical foundations of marketing and practical applications, preparing graduates for diverse careers in the competitive field of marketing and communication. Students will explore core topics such as consumer behavior, digital marketing, market research, brand management, sales, and advertising. The curriculum is tailored to equip students with the analytical skills necessary to interpret market data, develop effective marketing strategies, and utilize the latest digital tools and platforms. The program combines lectures, case studies, group projects, and internships to foster practical experience and enhance employability.

Throughout the course, students have opportunities to learn from industry experts, participate in marketing competitions, and undertake collaborations with companies. The program aims to develop critical thinking, creativity, and strategic decision-making skills essential for successful marketing professionals. It also focuses on the global aspects of marketing, emphasizing international markets and multicultural consumer behavior. Graduates of the program are prepared for roles such as marketing managers, brand managers, digital marketing specialists, market analysts, and sales directors, among others.

Corvinus University of Budapest places special emphasis on integrating innovative digital technologies into its marketing curriculum, reflecting the evolving landscape of the industry. The program is suitable for students interested in understanding the dynamics of modern marketplaces and eager to develop the competencies required for leadership roles in marketing. With its combination of academic rigor and practical relevance, the Marketing program at Corvinus University offers a solid foundation for a successful career in the ever-changing world of marketing.