Marketing Management Practice

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The MSc in Marketing Management Practice is an innovative new course at our Lord Ashcroft International Business School, designed to meet the growing demand in both international and corporate markets for a core degree in the 'practice of management', specialising in marketing management practice.

This course will support the development of management practitioners (not just business graduates) who, through their academic studies, practice-based learning and experience, are able to gain both generic and context-specific skills, competencies and knowledge which will support 'confident futures' in management within regional, national and international business organisations.

It will:

* enable you to demonstrate knowledge, understanding and critical analysis of the personal, managerial and organisational challenges of real world management practices, with particular focus on marketing management practices
* develop your skills, as a business graduates, to be adept at both the theory and practice of management within both academic and organisational contexts through a practice-based approach to the study of management
* develop your analytical and reflective abilities as an independent learner, and a critically reflective management practitioner
* promote the development of intellectual capability, personal, academic and commercial skills, and your creative thinking in order that your can generate original solutions to management problems in an organisational context
* develop insights, critical thinking and management skills through exposure to the theory and practice of business and management in order to widen your perspective beyond your immediate management role and/or organisation
* enhance your employability as a marketing management practitioner.

Module guide
Core modules: PG Cert

* Management Theory into Practice
* The Reflective Practitioner

Core modules: PG Dip

* Action Learning for Managers

Core modules: MSc

* Major Project
* or
* Management Practice Portfolio

Optional modules

* Challenges of Management in Practice
* Buyer Behaviour
* Internet Marketing
* Marketing Communications
* Marketing Design and Innovation
* Marketing in the Public Sector
* Marketing Research
* Strategic Marketing Management
* Marketing Management
* Marketing in a Global Context

Assessment
Assessment reflects management practice in the work environment and includes assignments, presentations, reflective portfolios and Personal Development Plans (PDP), all related to management practice in real organisations. There are no formal examinations.

There will be two types of assessment, formative and summative. Summative assessment (which will contribute to the final degree) will include:

* assignments-individual and group, reports, essays, tests and presentations
* portfolio including performative/patchwork text/artefacts and work-based/action learning tools
* group and individual presentations
* learning logbook.

The aim is to maintain flexibility and to employ a wide range of methods.
The summative assessment for the compulsory modules will be adequately spaced out to allow students to plan their work.
Formative assessment will take place during the semester, but the requirements are more flexible and will be less time consuming.
Integration of learning across modules is achieved through integrative assessments such as portfolios.
For those on the work-based and hybrid modes, the work-based learning methodologies/interventions will be drawn upon for completion of the assessment.
Teaching will include a wide range of approaches, including lecture, seminar, video and case studies.

* Normally, entrants will be expected to hold a 1st degree at a minimum of lower second class honours in business or a related discipline; * Holders of other awards, including those from non-UK universities will be considered on the equivalence of their qualifications; * Candidates who do not meet any of these entry criteria, but can demonstrate appropriate relevant experience in a post of management or professional responsibility may be admitted if, in the opinion of the admissions tutor, they are capable of profiting from and contributing to the pathway. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 600 TOEFL iBT® test: 100 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.