Marketing

The Bachelor of Marketing at Deakin University is a comprehensive undergraduate program designed to prepare students for a successful career in the dynamic field of marketing. This degree offers students a solid foundation in marketing principles, consumer behavior, digital marketing, market research, and strategic planning, equipping graduates with the skills needed to develop innovative marketing solutions and drive business growth. Throughout the course, students engage with real-world case studies and practical projects, fostering critical thinking and problem-solving abilities that are essential in today’s competitive marketplace. The program emphasizes contemporary marketing practices, including the use of digital technologies, data analytics, and social media strategies, reflecting the evolving landscape of the marketing industry.

Students will have opportunities to undertake placements and internships with industry partners, gaining valuable hands-on experience and professional connections that enhance employment prospects upon graduation. The coursework is delivered by experienced faculty members who are experts in their fields, providing mentorship and insights into current trends and future developments in marketing. Deakin’s innovative learning environment combines online and face-to-face delivery modes, offering flexibility to accommodate students' diverse needs and lifestyles. The Bachelor of Marketing also encourages international perspectives, enabling students to understand global markets and cultural differences that influence consumer behavior and marketing strategies across different regions.

Graduates of this program will be well-equipped to pursue a variety of careers such as marketing manager, digital marketing specialist, brand manager, market researcher, and advertising executive. In addition, the program offers pathways for further study, including postgraduate qualifications in marketing, business administration, or related fields. By choosing Deakin’s Bachelor of Marketing, students gain not only theoretical knowledge but also practical skills and industry connections vital for thriving in a rapidly changing marketing environment. This program aims to develop innovative, ethical, and socially responsible marketing professionals who can make a positive impact in businesses and communities worldwide.

The Bachelor of Marketing at Deakin University offers students a comprehensive education in the principles and practices of modern marketing. This program is designed to equip students with the skills and knowledge needed to succeed in the dynamic and competitive world of marketing and business. Throughout the course, students explore a wide range of topics, including consumer behavior, market research, digital marketing, branding, advertising, and strategic marketing management. The program emphasizes practical learning, enabling students to develop critical thinking, creative problem-solving, and effective communication skills that are essential for marketing professionals.

Students have the opportunity to engage in real-world projects, internships, and industry partnerships that provide valuable hands-on experience. The curriculum is regularly updated to reflect the latest trends and innovations in the marketing industry, ensuring graduates are well-prepared for the evolving digital landscape. Deakin’s innovative teaching methods incorporate case studies, group work, simulations, and interactive classes, fostering a collaborative learning environment that mirrors real-world marketing scenarios.

In addition to foundational marketing knowledge, students will gain insights into digital analytics, social media strategies, and data-driven decision-making, which are critical in today's digital economy. The program also covers ethical marketing practices and sustainability, preparing graduates to make responsible and socially aware marketing decisions. Upon graduation, students will be equipped with the skills to pursue careers in various marketing roles, including brand management, digital marketing, market research, advertising, and sales.

Supported by experienced faculty and industry connections, the Bachelor of Marketing at Deakin University aims to develop innovative, ethical, and strategic thinkers who can thrive in the global marketplace. Graduates will be well-positioned for employment in a range of sectors, including retail, technology, healthcare, and professional services, among others. Whether students aspire to work in a multinational corporation or start their own business, this program provides the foundational knowledge and practical experience necessary to excel in the competitive marketing industry.

• Bachelor degree or other qualifications at a higher AQF degree in any discipline, or successful completion of Experts Qualifying Program (MQP)
• Evidence of academic capability judged to be equivalent.

The Bachelor of Marketing at Deakin University offers various financing options to support students throughout their studies. International students are required to demonstrate their ability to cover tuition fees, living expenses, and other associated costs. Deakin provides transparent information on tuition fees, which vary depending on the program and study load, typically ranging from approximately AUD 30,000 to AUD 38,000 per year for international undergraduate students. Domestic students benefit from government-supported funding options, such as HELP loans, which include HECS-HELP, FEE-HELP, and other schemes designed to reduce upfront financial burdens and make higher education more accessible. These loan schemes enable eligible students to defer payment of tuition fees until they are earning above a certain income threshold.

For international students, the costs of living in Australia, including accommodation, transportation, health insurance, and daily expenses, are essential considerations. Deakin University assists students in estimating these costs, which generally amount to approximately AUD 20,000 to AUD 25,000 per year, depending on lifestyle choices and accommodation preferences. Students can explore various financial support options, including scholarships, grants, and bursaries offered specifically for marketing students or based on academic merit, leadership qualities, or financial need. Scholarships at Deakin can significantly reduce the overall financial burden and are available for both domestic and international students.

Students also have access to part-time work opportunities during their studies, with on-campus and off-campus jobs suitable for students to earn supplementary income. The Australian government’s skilled migration program offers pathways for international students to potentially stay and work in Australia after graduation, which can help in financing their studies and post-study life. Deakin University provides detailed financial guidance through its student services, including budgeting assistance, financial planning workshops, and personalized advice to help students manage their finances effectively throughout their academic journey. Overall, the combination of government schemes, university resources, scholarships, part-time employment, and planning support makes financing a Bachelor of Marketing at Deakin University manageable for most students.

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Deakin University's Bachelor of Business (Majors in Marketing) provides students with a comprehensive understanding of marketing principles, strategic management, consumer behavior, digital marketing, and market research. The program is designed to equip students with practical skills and theoretical knowledge necessary to excel in diverse marketing roles across various industries. Students will explore core topics such as branding, advertising, sales management, and international marketing, preparing them to develop innovative marketing strategies in a competitive global environment. The curriculum emphasizes real-world applications through case studies, industry projects, and opportunities for internships, enabling students to gain hands-on experience and build professional networks.

The program is structured to foster critical thinking and problem-solving abilities, encouraging students to analyze market trends and consumer insights effectively. Deakin’s innovative teaching methods incorporate the use of cutting-edge digital tools and platforms, aligning academic learning with industry requirements. Students also benefit from access to Deakin’s strong industry connections and career services, which assist in internships and employment opportunities following graduation. The Bachelor of Business with a major in Marketing typically takes three years of full-time study, with options for part-time study as well.

Deakin University emphasizes a flexible learning environment, including online and on-campus modes, catering to a diverse student body. Graduates of the program are well-prepared for careers in brand management, market research, digital marketing, advertising, sales, and consultancy. The program also provides a foundation for pursuing postgraduate studies in marketing or related fields. Overall, Deakin’s marketing degree aims to develop strategic thinkers with a global perspective, ready to contribute innovative solutions to complex marketing challenges in today’s dynamic digital economy.